Do video sales page convert??

srp007 · 1st Oct 2016, 01:03 AM

Hello,
I am planning to promote a product on clickbank.
Can you share your experience with video landing page. What is the average conversion rate on such landing pages.
I am thinking to promote this offer: Text Your Ex Back | How to get back an ex

PvPGuy · 1st Oct 2016, 09:45 AM

Landing pages with video will always have lower conversions. That doesn't mean it can't be profitable, because in theory you are qualifying your prospects if they watch the video, but it depends on how you integrate into the sales process. But it depends on the math, and that comes from testing.

If it seems natural to have a video (such as a review/testimonial) and its what the prospect is expecting, then its a different set of circumstances. YouTube reviews would be a natural use of video for pre-selling. If its for squeeze pages, I'd generally advise against video because the conversions are significantly lower.

TYEB has an excellent VSL, so make sure your landing page is not trying to do the work of selling, they've got that covered.

Sven300 · 2nd Oct 2016, 05:06 PM

I think the same thing as PvPGuy.

The Text Your Ex Back Video is really excellent.

Maybe I'm wrong but I do not think that making a video to send visitors view another video is a good idea.

Personally I would rather write a page and I would be careful not to repeat exactly what is said in the TYEB video.

memogli · 3rd Oct 2016, 06:26 AM

Originally Posted by Sven300

I think the same thing as PvPGuy.

The Text Your Ex Back Video is really excellent.

Maybe I'm wrong but I do not think that making a video to send visitors view another video is a good idea.

Personally I would rather write a page and I would be careful not to repeat exactly what is said in the TYEB video.

Yes I agree with your words, actually I've done this for on of my client's online store and unfortunately the conversion rate was dropped. If you are using video in advertising and send visitor's to you you laning page having content and image will have more conversion rate.

kIwOk168 · 4th Oct 2016, 04:40 AM

Originally Posted by PvPGuy

Landing pages with video will always have lower conversions. That doesn't mean it can't be profitable, because in theory you are qualifying your prospects if they watch the video, but it depends on how you integrate into the sales process. But it depends on the math, and that comes from testing.

If it seems natural to have a video (such as a review/testimonial) and its what the prospect is expecting, then its a different set of circumstances. YouTube reviews would be a natural use of video for pre-selling. If its for squeeze pages, I'd generally advise against video because the conversions are significantly lower.

TYEB has an excellent VSL, so make sure your landing page is not trying to do the work of selling, they've got that covered.

PvPGuy pretty much covered it. So I'm just going to reinforce the idea. Video is great for high ticket items, since video is a great qualifying mechanism and the lower conversion rate can be offset by the high margin of the item. But if you are asking for low level call to actions like signing up or buying a low ticket item, video sales page are kind of overkill.

SamNuku · 5th Oct 2016, 07:42 AM

There are so many variables re the landing page that putting here what to do isn't the smartest response to your statement.

Video landing pages do convert higher. But more so if theres a face in there because people connect with them.

How much better? Depends! Theres so many things to take into consideration. Get together a split test & find out for reals yourself.

I'd use clickfunnels to test that out. With taht being said i wouldn't promote the offer you're promoting theres alot better out there available

srp007 · 10th Oct 2016, 09:01 AM

Well, Thanks..I sent more than 300 hops, but not a single person visited the order page. I have placed links between content to promote this product. Daily I get around 40-50 clicks, but not a single order page count is what is disturbing to me.

Sven300 · 10th Oct 2016, 04:29 PM

Originally Posted by srp007

Well, Thanks..I sent more than 300 hops, but not a single person visited the order page. I have placed links between content to promote this product. Daily I get around 40-50 clicks, but not a single order page count is what is disturbing to me.

What is your website? Give the link to it and maybe we can make more relevant or more accurate comments.

Difficult for us to say more without knowing what you do.

exige · 20th Oct 2016, 02:02 AM

I'm an email marketer and I've sold several copies of TYEB thru their VSL.

In your case, I believe its either a traffic problem, or your pre-framing message. (Ie: how you link them to TYEB's VSL)

In any case, I won't suggest creating another VSL to sell TYEB. You might as well create your own product and use your VSL to sell your own product.

just my 2 cents

The Copywriting Engineer · 1st Dec 2016, 06:24 AM

There is no average conversion rate based on a video sales letter, it depends how in sync the script is witht eh target market and traffic coming in.

1st Oct 2016, 01:03 AM	#1
srp007 Warrior Member Join Date: 2014 Posts: 20 Thanks: 5 Thanked 0 Times in 0 Posts	Do video sales page convert?? Share on: Hello, I am planning to promote a product on clickbank. Can you share your experience with video landing page. What is the average conversion rate on such landing pages. I am thinking to promote this offer: Text Your Ex Back \| How to get back an ex

1st Oct 2016, 09:45 AM	#2
PvPGuy HyperActive Warrior War Room Member Join Date: 2010 Location: USA for now Posts: 164 Thanks: 96 Thanked 80 Times in 62 Posts	Re: Do video sales page convert?? Share on: Landing pages with video will always have lower conversions. That doesn't mean it can't be profitable, because in theory you are qualifying your prospects if they watch the video, but it depends on how you integrate into the sales process. But it depends on the math, and that comes from testing. If it seems natural to have a video (such as a review/testimonial) and its what the prospect is expecting, then its a different set of circumstances. YouTube reviews would be a natural use of video for pre-selling. If its for squeeze pages, I'd generally advise against video because the conversions are significantly lower. TYEB has an excellent VSL, so make sure your landing page is not trying to do the work of selling, they've got that covered.

2nd Oct 2016, 05:06 PM	#3
Sven300 HyperActive Warrior Join Date: 2015 Location: Montreal, Canada Posts: 263 Thanks: 109 Thanked 103 Times in 83 Posts	Re: Do video sales page convert?? Share on: I think the same thing as PvPGuy. The Text Your Ex Back Video is really excellent. Maybe I'm wrong but I do not think that making a video to send visitors view another video is a good idea. Personally I would rather write a page and I would be careful not to repeat exactly what is said in the TYEB video.
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5th Oct 2016, 07:42 AM	#6
SamNuku HyperActive Warrior War Room Member Join Date: 2014 Location: Brisbane Australia Posts: 126 Thanks: 6 Thanked 39 Times in 32 Posts	Re: Do video sales page convert?? Share on: There are so many variables re the landing page that putting here what to do isn't the smartest response to your statement. Video landing pages do convert higher. But more so if theres a face in there because people connect with them. How much better? Depends! Theres so many things to take into consideration. Get together a split test & find out for reals yourself. I'd use clickfunnels to test that out. With taht being said i wouldn't promote the offer you're promoting theres alot better out there available
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10th Oct 2016, 09:01 AM	#7
srp007 Warrior Member Join Date: 2014 Posts: 20 Thanks: 5 Thanked 0 Times in 0 Posts	Re: Do video sales page convert?? Share on: Well, Thanks..I sent more than 300 hops, but not a single person visited the order page. I have placed links between content to promote this product. Daily I get around 40-50 clicks, but not a single order page count is what is disturbing to me.

20th Oct 2016, 02:02 AM	#9
exige Warrior Member Join Date: 2016 Posts: 4 Thanks: 3 Thanked 0 Times in 0 Posts	RE: Do video sales page convert?? Share on: I'm an email marketer and I've sold several copies of TYEB thru their VSL. In your case, I believe its either a traffic problem, or your pre-framing message. (Ie: how you link them to TYEB's VSL) In any case, I won't suggest creating another VSL to sell TYEB. You might as well create your own product and use your VSL to sell your own product. just my 2 cents

1st Dec 2016, 06:24 AM	#10
The Copywriting Engineer Active Warrior Join Date: 2014 Posts: 93 Thanks: 33 Thanked 34 Times in 24 Posts	Re: Do video sales page convert?? Share on: There is no average conversion rate based on a video sales letter, it depends how in sync the script is witht eh target market and traffic coming in.
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