Looking for help with landing page conversion

Craiga24 · 21st Oct 2016, 12:41 PM

Hi.

I am looking for help with my landing page to help get a decent conversions rate. I am a relative newbie to this (even tho I have lurked occasionally on the forums for years!!) so open to any advice that will help the page convert. I am getting a few sales and sign ups from it but would appreciate any input

The landing page is the one in my sig.

Thanks in advance

Okki · 25th Oct 2016, 03:38 PM

Hi

I would suggest you try two things:

1. Because most people use the cloud based options, I would put something about this just under your main headline..... something like..... coz you know the cloud can brake.....
This is just to make your prospects aware that a second option to the cloud might be a good thing.

2. if you say that your conversion rate is low, I assume that your prospects are not too interested in the free password generator..... you could test running a competition where you give one of these keys away in a month, so they enter by email.
This serves two ways, first to get the email and second this will help a little with word of mouth.

Hope this can help
Let me know the results if you do decide to implement this.

introspective out · 26th Oct 2016, 01:58 AM

I tried to check your landing page and it has good and relevant content, call to action (with freebies), product images, features, testimonials, and all. I think it is a very informative landing page. Personally, I think it would be better to make a more catchy call-to-action where the visitors would engage to sign-up to the email. Maybe place the buy button where they can easily see it not down at the bottom so they know where to go as soon as they get to load the landing page.

pppanda · 26th Oct 2016, 10:00 PM

If you are selling something online. Then you must pay attention to the conversion rate of your sales page. Even a 1% increase in one rate can make difference between losing money and you must remember one thing, that the more landing pages you have, the more leads you can get. It is also a good idea if you are going to optimize your sales page with keywords related to the product you are offering. This will lead to a higher concentrated pool of customers.

jaintechnosoft · 26th Oct 2016, 11:07 PM

A headline is where everything begins — interest, attention, and understanding. The headline is your first and most critical action of a landing page. A truly interested customer will be cognitively engaged with the landing page. They will read the content and follow the thought process. Thus, you must lead them through a process of thinking that is logical and compelling.

J Kivinen · 27th Oct 2016, 03:52 PM

Okay, so here are some low hanging fruits.. So the fastest way to increase your conversion..

1)

The GOAL of your landing page:

Every landing page should have only one GOAL aka CTA (Click-to-action).

Now you have two goals; to collect e-mail addresses with random password generator AND to sell you product..

All the content on that page is about the product itself, so your REAL GOAL seems to be selling those USB products.

--> Remove that email address form from the fold section. Make an own landing page for that.

So in this dedicated lead magnet landing page you tell more about random password generator, how it works, what are the benefits etc..

Also replacing the current form with buy button might work.. This usually depends of the products price and complexity, but 24.99 seems to be reasonable.

And next some copywriting stuff..

2)

Headline (and copywriting):

Frightening customers is the classic way to sell a security (and health) related products. Negative emotions are always stronger than positive ones, and using this kind of approach comes hand in hand with the responsibility.

So don't go to the dark side bro..

In this case so called PAS-formula (Problem-Agitate-Solution) might fit..

(You can read more from Google by searching "pas copywriting formula")

So the idea is simply to announce a problem, then agitate all the (negative) emotions behind that, and finally offer a solution. In this case, it could be like that:

PROBLEM: Clouds are not secure.

AGITATE: Now you can think different kind of extreme examples/thoughts like:

"There is no thing such as secure cloud-storage.."

"Every hour a cloud-storage is hacked and the information is stolen.."

"Do you remember when Rihanna's naked photos were stolen from Apple iCloud-storage in 2014?"

"No one is safe from this obvious thread."

"No one can protect from this thread."

SOLUTION:

"Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline."

So FINALLY you can have this kind of headline combo:

"Do you remember when Rihanna's naked photos were stolen from Apple iCloud-storage in 2014?

No one can protect from this thread.

Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline."

OR...

"Every hour a cloud-storage is hacked and the information is stolen.

No one is safe from this obvious thread

Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline."

And after you have found the right combination of these lines, then you want to sprinkle the "leftover agitation arguments" into the middle and end part of your landing page.

3)

CHECKOUT PAGE:

Hide the navigation bar and all the social share buttons from your checkout page. When your customer is on the fence, don't allow there be any elements distracting the purchase process.

You can place social media share buttons on your thank you page. This after purchase mental state is perfect place to offer extra sells or to ask for a small favor (like sharing),

Fast and efficient

++++Some EXTRAS++++

A)

Take good quality product pictures. The current one looks unclear and fake(ish).

B)

"See it in action"-video doesn't make these products very tempting or easy-to-use-looking.

User interface design is from the year 2000. BUT that's not problem.. You just not want to show that side of your product first. There is this huge Apple-style minimalistic flat design trend "setting the bar" for you.

So maybe a new video with a theme "ease of use".

It is not necessary to show all the possible drop-down menus in the software. You could just make a video, where people are plugging it into a computer, doing "something" and then putting this device easily in the pocket. Or some animation video from Fiverr.com etc...

C)

At the bottom of the page, you have BUY and LEARN MORE buttons next to each other.

The best solution may be to take that LEARN MORE button away and just add that information to this main landing page. Every click drops off some traffic.

Respects,

-Jalmari Kivinen

RogozRazvan · 29th Oct 2016, 02:55 AM

Hello Craig,

Honestly, I don't think you have a copy problem. Yes, you can improve the copy, but this is not the point. The point is that most people are not looking for this.

At this moment, you are making the biggest mistake in the book. This is trying to create desire for your product. Most beginners do this. However, you don't really create desire. You channel it. Your copy can always take the emotions found in the market and use them, like a judo fighter against his opponent in the arena.

I could say about how you can improve your headline, give reason why, improve your benefits, improve your proof and even your logical argument. However, as someone who judges copy in terms of conversion rate and sales made, not in terms of "how good it sounds", I can tell you that you don't really have a market or you haven't defined your market properly.

The people that believe that they need a physical passkey are few in the B2C market. In the B2B market there are a lot of them but at the same time, you're going against IT security companies with a lot of experience and established brands.

Right now, your copy fails on the level of trying to create desire for a product. I don't feel scared of using iCloud. Most people don't feel scared. I don't wake up in the middle of the night saying to myself "WOW, I wish I had an USB stick with my encrypted passwords". Even if this would happen, the inconvenience of using it would make me skip a purchase. Why?

I can use two step auth or a random number generator as a second level of security.

I mean, it is simple. If you need to convince someone that he needs to buy your product, you've failed. The need is there or not. You can educate me on how this can help me fill an existing need but again, most folks are not at that level and those who are can just encrypt an USB drive with a Roboform installation on it.

I don't want to bash your product. I'm sure you've put a lot of work and effort into it. I'm just saying that the market which you're serving is very small and the market that you could serve is a lot more crowded than you think. The next step that you should take is defining exactly who wants the outcome you're offering and making your copy very targeted. I would start with people who are already using VPNs, TOR and are customers of commercial encryption solutions. There is a small but profitable niche out there of people who are paranoid about security and they may make for your best customers.

However, if you're going after them, don't use generic and basic examples. These are people that are technically savvy and are more interested in how strong your encryption is and how there is no cache whatsoever than trying to scare them into buying.

Best regards,
Razvan

J Kivinen · 29th Oct 2016, 06:42 AM

That's true what you are saying RogozRazvan. But there is still more than one niche, than this tech savvy people.. The real FOLIOHATS, so the other end of the continuum.

Those people who stock canned food in their home because of an apocalypse, nuclear fallout etc.. Or people who don't flight travel because they don't want to crash.. Or they resist using online banking for security reasons..

There is always this some percent of the population, who just have to
believe in all kind of conspiracy theories.

I also agree, that in this case there may be some fundamental business idea validation stages skipped..

BUT that's not a reason to lose heart yet. If there is already some sales coming with status quo as Craig said, it could be seen as a good sign.

Also when the upfront investments are already made, it is not much more to do some marketing experiments.

So now the question is about finding the right tone for the right audience.

And there is still also other B2C angles to sell this stuff than just security.

For example practicality..

So situations, where the NUMBER of passwords to manage is the REAL pain.. Like in a group level, for example, families.

This would also solve the problem of creating the desire.. So now you don't have to create it artificially because people are already struggling with this.

And so by figuring out new user groups for this product, you can start to think about new approaches:

"Control what your kids do on the internet and stop messing with logins. Keep all passwords for you family in one safe place."

Respects,

Jalmari Kivinen

RogozRazvan · 29th Oct 2016, 09:18 PM

J,

I've got your message. I'll reply here so more people can benefit from this.

The entire idea of copy is to write from your markets perspective. It is not the value you see in it. It is the value that YOUR market sees.

There are many good, practical products out there for which there is a need. Like you, I'm a digital nomad. Like you, I have travel insurance (I assume you have).

However, I've met a lot of digital nomads and world travelers. Few had travel insurance. Few thought of what's going to happen if they get into an accident. The want wasn't simply there. The reason why I've got travel insurance is because I'm a guy that is not always optimistic and tends to take into account what can happen.

The want was already there. The want for security. the want to have my ass covered. Everyone needs travel insurance while being a digital nomad but few people actually WANT IT.

Your approach is from a NEED and not a WANT point of view. The problem with this is that while most people know what they NEED, few act on it without WANTING IT. For example, you can't scare someone into buying because it will just lead to avoidance behavior.

A good example of this is selling dental products. Scare people about what's going to happen if they don't take action and they'll just stop thinking about it - as a defense mechanism. However, show them the beautiful smile and they'll consider buying it. They want the beautiful smile even if what they need is dental health.

But what about products like Sensodine you may ask? Products that lead with a negative approach? Well, Sensodine says something like "If your gums are bleeding when you brush your teeth, then you are in danger of losing them", more or less. The dominant thought is already there. It doesn't say - use this or your gums will bleed and it is going to suck big time for you. It says if this happens (something that already scares the prospect), then this will happen (outcome he wants to avoid). Then the product is positioned as a solution.

Good copy is NOT about good writing. People who think this way tend to stay into the beginner - intermediate phase all their life. Good writing is just a side-effect of good copy. Good copy is about understanding your market, understanding where they are now and meeting them there. Your market already comes with wants, desires, pain points, frustrations, sadness and it is your job to amplify those emotions and then position your product as a solution to them.

The problem with this particular product is that it hardly fills any existing wants or needs. This is because it is unpractical, slow and prone to error. It is enough to lose your USB stick to lose all your passwords. Plus, it costs money - which is the biggest obstacle.

Folks who are looking for security - be it average folks or digital survivalist who think that the NSA is spying on them fall into two categories:
a) they use convenient two step authentication methods.
b) they know that even if the passwords are stored securely, the NSA and such will have a backdoor into Gmail / Google Drive / iCloud and can read the data no matter what with a master key.

So it kind of beats the purpose. I'm not saying that people don't look for a way to secure their access credentials but using an encrypted USB stick is not among their top desires. In the B2B world smart cards are used. Very secure systems use USB authentication but these are signed by the IT department and not bought from Amazon. Everyone else uses two step authentication and Apple Keychain.

"Control what your kids do on the internet and stop messing with logins. Keep all passwords for you family in one safe place.

How is this different from using keychain or Roboform or any other cheaper / free / a lot more convenient approach? If none of those existed, it would make sense but they do and they provide a far superior solution at half the price or no price at all. All major operating systems come with a tool to manage and centralize access credentials.

Plus, you're missing one critical thing - for those who are really paranoid, they are going to ask themselves - okay, but what if there is spyware / a backdoor on this USB stick? After all, this is not a well known company, there is almost zero credibility. If the person who created it was the founder of Wikileaks, then yes, but he is not. It is a new entrepreneur who is not well known in the digital security space.

Personally, while this will make sales, I don't think it is going to be a hit. In this field it comes down to (1) your traffic (2) your offer (3) your copy. The copy may be decent, somewhat, but the offer is not that attractive and the traffic may not be very targeted. I think that he skipped a few stages of business validation and this is more like a "let's try to exploit a security paranoia trend without fully understanding the market".

Or I may be wrong and this may earn a million dollars. I've been wrong before.

One last thought - I've seen not so long ago, USB sticks that makes your old computer run VERY fast. They cost $25 or so and they sell very well. What are they? Well, run-from-the-disk Linux installations that comes pre-installed with a lot of good stuff. They can actually take an old computer and make it work. There is no alternative solution. For most people, installing Linux is a pain in the rearside and just plugging in an USB stick and running Linux from it is a damn good idea.

Yes, you can do this by simply downloading Linux and buying a $5 USB thumb drive but that's a really good way to fulfill a need in the market for those who are not technologically savvy. That person, who did this, understood the market. He understood that most people are not even savvy enough to do a simple Ubuntu installation.

He understood that sudo apt-get-install chromium is too much for most people. So he packaged everything, exploited a few legal holes about open source software and sold a solution. Since most people dont know how to reinstall their OS to make their computer run faster, the simple idea of plugging in a stick with 4 / 8 / 16 GB of storage and being able to watch YouTube and such, a LOT faster than you can with an old Windows installation is appealing. Its one of those get rich quick without doing anything for it schemes that worked.

But here this product either needs a strong positioning or a new approach to market completely.

Best regards,
Razvan

PS: No matter what I do, it seems that copy / pasting here removes all the apostrophes. Thanks a lot WF. I've edited a few errors but keep in mind that I've lost all special characters when I've copy / pasted from a word processor.

freepricecompare · 10th Nov 2016, 07:20 AM

Originally Posted by introspective out

I think it is a very informative landing page. Personally, I think it would be better to make a more catchy call-to-action where the visitors would engage to sign-up to the email.

I agreed with Introspective out..
Please make it less informative not lack of information. Rather than placing paragraphs, make your writing in bullet points and keep the point short and sharp.

Second point, You put Amazon logo but no links!!!
If your product is available in Amazon uk then don't forget to give the product page link from where visitor can order.

counter2015 · 10th Nov 2016, 07:56 AM

"When I create a landing page I make sure the right keywords and emphasized, the copy is a perfect sales copy and proper conclusion to get the buyer to do the next step. A headline that can make it or break to so get it right.

(Bonus element) Urgency/Emergency/Offer Ending Soon – Though it’s not needed in EVERY landing page headline, adding a sense of urgency (“act now!”) can add a serious boost to your conversion rate.

Add video testimonials and graphics to make it look more alluring. A good analytics tools like GA and Gostats to track the results."

21st Oct 2016, 12:41 PM	#1
Craiga24 Warrior Member War Room Member Join Date: 2012 Posts: 13 Thanks: 8 Thanked 3 Times in 2 Posts	Looking for help with landing page conversion Share on: Hi. I am looking for help with my landing page to help get a decent conversions rate. I am a relative newbie to this (even tho I have lurked occasionally on the forums for years!!) so open to any advice that will help the page convert. I am getting a few sales and sign ups from it but would appreciate any input The landing page is the one in my sig. Thanks in advance
	Always forgetting passwords? Wish you had an easy way to store them? Secure Offline USB Password Manager

25th Oct 2016, 03:38 PM	#2
Okki Warrior Member Join Date: 2016 Location: South Africa Posts: 6 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Looking for help with landing page conversion Share on: Hi I would suggest you try two things: 1. Because most people use the cloud based options, I would put something about this just under your main headline..... something like..... coz you know the cloud can brake..... This is just to make your prospects aware that a second option to the cloud might be a good thing. 2. if you say that your conversion rate is low, I assume that your prospects are not too interested in the free password generator..... you could test running a competition where you give one of these keys away in a month, so they enter by email. This serves two ways, first to get the email and second this will help a little with word of mouth. Hope this can help Let me know the results if you do decide to implement this.
	Join this community for online entrepreneurs as a beta tester... if there is still space.

26th Oct 2016, 01:58 AM	#3
introspective out Active Warrior Join Date: 2012 Posts: 46 Thanks: 0 Thanked 9 Times in 9 Posts	Re: Looking for help with landing page conversion Share on: I tried to check your landing page and it has good and relevant content, call to action (with freebies), product images, features, testimonials, and all. I think it is a very informative landing page. Personally, I think it would be better to make a more catchy call-to-action where the visitors would engage to sign-up to the email. Maybe place the buy button where they can easily see it not down at the bottom so they know where to go as soon as they get to load the landing page.
	*Introspective Out*

26th Oct 2016, 10:00 PM	#4
pppanda Warrior Member Join Date: 2012 Posts: 21 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Looking for help with landing page conversion Share on: If you are selling something online. Then you must pay attention to the conversion rate of your sales page. Even a 1% increase in one rate can make difference between losing money and you must remember one thing, that the more landing pages you have, the more leads you can get. It is also a good idea if you are going to optimize your sales page with keywords related to the product you are offering. This will lead to a higher concentrated pool of customers.
	Panda

26th Oct 2016, 11:07 PM	#5
jaintechnosoft HyperActive Warrior Registered Member Join Date: 2013 Location: Bangalore, India Posts: 259 Thanks: 2 Thanked 32 Times in 30 Posts Blog Entries: 12	Re: Looking for help with landing page conversion Share on: A headline is where everything begins — interest, attention, and understanding. The headline is your first and most critical action of a landing page. A truly interested customer will be cognitively engaged with the landing page. They will read the content and follow the thought process. Thus, you must lead them through a process of thinking that is logical and compelling.
	SEO Agency in Bangalore \| SEO Experts in Hyderabad \| Digital Marketing Consultant

27th Oct 2016, 03:52 PM	#6
J Kivinen Warrior Member Join Date: 2016 Location: Digital nomad, travelling (originally from Finland) Posts: 2 Thanks: 0 Thanked 1 Time in 1 Post	Re: Looking for help with landing page conversion Share on: Okay, so here are some low hanging fruits.. So the fastest way to increase your conversion.. 1) The GOAL of your landing page: Every landing page should have only one GOAL aka CTA (Click-to-action). Now you have two goals; to collect e-mail addresses with random password generator AND to sell you product.. All the content on that page is about the product itself, so your REAL GOAL seems to be selling those USB products. --> Remove that email address form from the fold section. Make an own landing page for that. So in this dedicated lead magnet landing page you tell more about random password generator, how it works, what are the benefits etc.. Also replacing the current form with buy button might work.. This usually depends of the products price and complexity, but 24.99 seems to be reasonable. And next some copywriting stuff.. 2) Headline (and copywriting): Frightening customers is the classic way to sell a security (and health) related products. Negative emotions are always stronger than positive ones, and using this kind of approach comes hand in hand with the responsibility. So don't go to the dark side bro.. In this case so called PAS-formula (Problem-Agitate-Solution) might fit.. (You can read more from Google by searching "pas copywriting formula") So the idea is simply to announce a problem, then agitate all the (negative) emotions behind that, and finally offer a solution. In this case, it could be like that: PROBLEM: Clouds are not secure. AGITATE: Now you can think different kind of extreme examples/thoughts like: "There is no thing such as secure cloud-storage.." "Every hour a cloud-storage is hacked and the information is stolen.." "Do you remember when Rihanna's naked photos were stolen from Apple iCloud-storage in 2014?" "No one is safe from this obvious thread." "No one can protect from this thread." SOLUTION: "Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline." So FINALLY you can have this kind of headline combo: "Do you remember when Rihanna's naked photos were stolen from Apple iCloud-storage in 2014? No one can protect from this thread. Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline." OR... "Every hour a cloud-storage is hacked and the information is stolen. No one is safe from this obvious thread Get full control on your data with an offline USB password device. It is a simple and secure way to store all your passwords and logins offline." And after you have found the right combination of these lines, then you want to sprinkle the "leftover agitation arguments" into the middle and end part of your landing page. 3) CHECKOUT PAGE: Hide the navigation bar and all the social share buttons from your checkout page. When your customer is on the fence, don't allow there be any elements distracting the purchase process. You can place social media share buttons on your thank you page. This after purchase mental state is perfect place to offer extra sells or to ask for a small favor (like sharing), Fast and efficient ++++Some EXTRAS++++ A) Take good quality product pictures. The current one looks unclear and fake(ish). B) "See it in action"-video doesn't make these products very tempting or easy-to-use-looking. User interface design is from the year 2000. BUT that's not problem.. You just not want to show that side of your product first. There is this huge Apple-style minimalistic flat design trend "setting the bar" for you. So maybe a new video with a theme "ease of use". It is not necessary to show all the possible drop-down menus in the software. You could just make a video, where people are plugging it into a computer, doing "something" and then putting this device easily in the pocket. Or some animation video from Fiverr.com etc... C) At the bottom of the page, you have BUY and LEARN MORE buttons next to each other. The best solution may be to take that LEARN MORE button away and just add that information to this main landing page. Every click drops off some traffic. Respects, -Jalmari Kivinen

29th Oct 2016, 02:55 AM	#7
RogozRazvan Advanced Warrior Join Date: 2009 Posts: 551 Thanks: 58 Thanked 242 Times in 151 Posts	Re: Looking for help with landing page conversion Share on: Hello Craig, Honestly, I don't think you have a copy problem. Yes, you can improve the copy, but this is not the point. The point is that most people are not looking for this. At this moment, you are making the biggest mistake in the book. This is trying to create desire for your product. Most beginners do this. However, you don't really create desire. You channel it. Your copy can always take the emotions found in the market and use them, like a judo fighter against his opponent in the arena. I could say about how you can improve your headline, give reason why, improve your benefits, improve your proof and even your logical argument. However, as someone who judges copy in terms of conversion rate and sales made, not in terms of "how good it sounds", I can tell you that you don't really have a market or you haven't defined your market properly. The people that believe that they need a physical passkey are few in the B2C market. In the B2B market there are a lot of them but at the same time, you're going against IT security companies with a lot of experience and established brands. Right now, your copy fails on the level of trying to create desire for a product. I don't feel scared of using iCloud. Most people don't feel scared. I don't wake up in the middle of the night saying to myself "WOW, I wish I had an USB stick with my encrypted passwords". Even if this would happen, the inconvenience of using it would make me skip a purchase. Why? I can use two step auth or a random number generator as a second level of security. I mean, it is simple. If you need to convince someone that he needs to buy your product, you've failed. The need is there or not. You can educate me on how this can help me fill an existing need but again, most folks are not at that level and those who are can just encrypt an USB drive with a Roboform installation on it. I don't want to bash your product. I'm sure you've put a lot of work and effort into it. I'm just saying that the market which you're serving is very small and the market that you could serve is a lot more crowded than you think. The next step that you should take is defining exactly who wants the outcome you're offering and making your copy very targeted. I would start with people who are already using VPNs, TOR and are customers of commercial encryption solutions. There is a small but profitable niche out there of people who are paranoid about security and they may make for your best customers. However, if you're going after them, don't use generic and basic examples. These are people that are technically savvy and are more interested in how strong your encryption is and how there is no cache whatsoever than trying to scare them into buying. Best regards, Razvan

29th Oct 2016, 06:42 AM	#8
J Kivinen Warrior Member Join Date: 2016 Location: Digital nomad, travelling (originally from Finland) Posts: 2 Thanks: 0 Thanked 1 Time in 1 Post	Re: Looking for help with landing page conversion Share on: That's true what you are saying RogozRazvan. But there is still more than one niche, than this tech savvy people.. The real FOLIOHATS, so the other end of the continuum. Those people who stock canned food in their home because of an apocalypse, nuclear fallout etc.. Or people who don't flight travel because they don't want to crash.. Or they resist using online banking for security reasons.. There is always this some percent of the population, who just have to believe in all kind of conspiracy theories. I also agree, that in this case there may be some fundamental business idea validation stages skipped.. BUT that's not a reason to lose heart yet. If there is already some sales coming with status quo as Craig said, it could be seen as a good sign. Also when the upfront investments are already made, it is not much more to do some marketing experiments. So now the question is about finding the right tone for the right audience. And there is still also other B2C angles to sell this stuff than just security. For example practicality.. So situations, where the NUMBER of passwords to manage is the REAL pain.. Like in a group level, for example, families. This would also solve the problem of creating the desire.. So now you don't have to create it artificially because people are already struggling with this. And so by figuring out new user groups for this product, you can start to think about new approaches: "Control what your kids do on the internet and stop messing with logins. Keep all passwords for you family in one safe place." Respects, Jalmari Kivinen

29th Oct 2016, 09:18 PM	#9
RogozRazvan Advanced Warrior Join Date: 2009 Posts: 551 Thanks: 58 Thanked 242 Times in 151 Posts	Re: Looking for help with landing page conversion Share on: J, I've got your message. I'll reply here so more people can benefit from this. The entire idea of copy is to write from your markets perspective. It is not the value you see in it. It is the value that YOUR market sees. There are many good, practical products out there for which there is a need. Like you, I'm a digital nomad. Like you, I have travel insurance (I assume you have). However, I've met a lot of digital nomads and world travelers. Few had travel insurance. Few thought of what's going to happen if they get into an accident. The want wasn't simply there. The reason why I've got travel insurance is because I'm a guy that is not always optimistic and tends to take into account what can happen. The want was already there. The want for security. the want to have my ass covered. Everyone needs travel insurance while being a digital nomad but few people actually WANT IT. Your approach is from a NEED and not a WANT point of view. The problem with this is that while most people know what they NEED, few act on it without WANTING IT. For example, you can't scare someone into buying because it will just lead to avoidance behavior. A good example of this is selling dental products. Scare people about what's going to happen if they don't take action and they'll just stop thinking about it - as a defense mechanism. However, show them the beautiful smile and they'll consider buying it. They want the beautiful smile even if what they need is dental health. But what about products like Sensodine you may ask? Products that lead with a negative approach? Well, Sensodine says something like "If your gums are bleeding when you brush your teeth, then you are in danger of losing them", more or less. The dominant thought is already there. It doesn't say - use this or your gums will bleed and it is going to suck big time for you. It says if this happens (something that already scares the prospect), then this will happen (outcome he wants to avoid). Then the product is positioned as a solution. Good copy is NOT about good writing. People who think this way tend to stay into the beginner - intermediate phase all their life. Good writing is just a side-effect of good copy. Good copy is about understanding your market, understanding where they are now and meeting them there. Your market already comes with wants, desires, pain points, frustrations, sadness and it is your job to amplify those emotions and then position your product as a solution to them. The problem with this particular product is that it hardly fills any existing wants or needs. This is because it is unpractical, slow and prone to error. It is enough to lose your USB stick to lose all your passwords. Plus, it costs money - which is the biggest obstacle. Folks who are looking for security - be it average folks or digital survivalist who think that the NSA is spying on them fall into two categories: a) they use convenient two step authentication methods. b) they know that even if the passwords are stored securely, the NSA and such will have a backdoor into Gmail / Google Drive / iCloud and can read the data no matter what with a master key. So it kind of beats the purpose. I'm not saying that people don't look for a way to secure their access credentials but using an encrypted USB stick is not among their top desires. In the B2B world smart cards are used. Very secure systems use USB authentication but these are signed by the IT department and not bought from Amazon. Everyone else uses two step authentication and Apple Keychain. "Control what your kids do on the internet and stop messing with logins. Keep all passwords for you family in one safe place. How is this different from using keychain or Roboform or any other cheaper / free / a lot more convenient approach? If none of those existed, it would make sense but they do and they provide a far superior solution at half the price or no price at all. All major operating systems come with a tool to manage and centralize access credentials. Plus, you're missing one critical thing - for those who are really paranoid, they are going to ask themselves - okay, but what if there is spyware / a backdoor on this USB stick? After all, this is not a well known company, there is almost zero credibility. If the person who created it was the founder of Wikileaks, then yes, but he is not. It is a new entrepreneur who is not well known in the digital security space. Personally, while this will make sales, I don't think it is going to be a hit. In this field it comes down to (1) your traffic (2) your offer (3) your copy. The copy may be decent, somewhat, but the offer is not that attractive and the traffic may not be very targeted. I think that he skipped a few stages of business validation and this is more like a "let's try to exploit a security paranoia trend without fully understanding the market". Or I may be wrong and this may earn a million dollars. I've been wrong before. One last thought - I've seen not so long ago, USB sticks that makes your old computer run VERY fast. They cost $25 or so and they sell very well. What are they? Well, run-from-the-disk Linux installations that comes pre-installed with a lot of good stuff. They can actually take an old computer and make it work. There is no alternative solution. For most people, installing Linux is a pain in the rearside and just plugging in an USB stick and running Linux from it is a damn good idea. Yes, you can do this by simply downloading Linux and buying a $5 USB thumb drive but that's a really good way to fulfill a need in the market for those who are not technologically savvy. That person, who did this, understood the market. He understood that most people are not even savvy enough to do a simple Ubuntu installation. He understood that sudo apt-get-install chromium is too much for most people. So he packaged everything, exploited a few legal holes about open source software and sold a solution. Since most people dont know how to reinstall their OS to make their computer run faster, the simple idea of plugging in a stick with 4 / 8 / 16 GB of storage and being able to watch YouTube and such, a LOT faster than you can with an old Windows installation is appealing. Its one of those get rich quick without doing anything for it schemes that worked. But here this product either needs a strong positioning or a new approach to market completely. Best regards, Razvan PS: No matter what I do, it seems that copy / pasting here removes all the apostrophes. Thanks a lot WF. I've edited a few errors but keep in mind that I've lost all special characters when I've copy / pasted from a word processor.

10th Nov 2016, 07:56 AM	#11
counter2015 Active Warrior Join Date: 2015 Posts: 92 Thanks: 2 Thanked 10 Times in 9 Posts	Re: Looking for help with landing page conversion Share on: "When I create a landing page I make sure the right keywords and emphasized, the copy is a perfect sales copy and proper conclusion to get the buyer to do the next step. A headline that can make it or break to so get it right. (Bonus element) Urgency/Emergency/Offer Ending Soon – Though it’s not needed in EVERY landing page headline, adding a sense of urgency (“act now!”) can add a serious boost to your conversion rate. Add video testimonials and graphics to make it look more alluring. A good analytics tools like GA and Gostats to track the results."
	My Must Haves List: Wordpress, GoStats (website analytics), Google Trends