Will asking for Name in my Opt-in form drop conversion?

imorama · 14th May 2017, 01:11 AM

I want to collect the Names and use it to personalize emails in my Autoresponder sequence.

I hear from lot of people not to include Name in Opt-in.. will it drop the conversion rate?

yukon · 14th May 2017, 01:32 AM

Originally Posted by imorama

I want to collect the Names and use it to personalize emails in my Autoresponder sequence.

I hear from lot of people not to include Name in Opt-in.. will it drop the conversion rate?

That depends on the situation.

If you're selling insurance, yes, get the full name.
If you're selling Wordpress themes, no, forget the name.

tunydaniel · 5th Jun 2017, 01:05 PM

Yes . We just ask for the email.

Simon Baker · 6th Jun 2017, 03:57 AM

a lot I would say

yuvrajsinhspaceo · 8th Jun 2017, 12:43 AM

I've subscribed to both - with and without a name. So it depends on the appeal you are creating before you show this opt-in.

In fact, recently we implemented an opt-in on our website without a name. And we are generating a really good amount of subscribers. It works.

Here is the image:

Daniel Evans · 8th Jun 2017, 05:07 PM

That's a very nice looking opt-in.

RazvanRogozC · 11th Jun 2017, 12:22 AM

Hello,

It depends on a case to case basis. Generally, the more you ask, the lower conversion you'll have. However, this is not always true and remember, that one's name is the most important word in the English language. It is about the trust he has / has not in you. If he likes you and feels like you're genuine, then asking for the name can actually boost conversion. The above rule generally applies to asking more intrusive details like your phone number, location and occupation.

When in doubt, split-test.

Best regards,
Razvan Rogoz

Risktaker89 · 17th Jun 2017, 11:05 PM

The only way to know is as what Razvan has said, you need to test em yourself.

One campaign's result will differ from another even if you use the same traffic source.

rritz · 18th Jun 2017, 03:03 PM

Your conversions may drop on the squeeze page, however, your subscribers may be more motivated and conversions from your follow up emails may go up in consequence

There's nothing for it but split test, but do not only look at squeeze page conversions. Also look at email engagement.

If you use an autoresponder like aweber, a lower number of leads who are more engaged will profit your business:
- you pay less for the autoresponder (fewer leads)
- You get higher engagement = your deliverabilty will likely improve over time
- You get higher ROI and lifetime customer value

simon leach · 26th Jul 2017, 01:30 AM

As a general rule every additional ask drops the rate. But depending on your situation that might be negligible and worth it. Simple fix is to AB test it and see.

high_plains_drifter · 30th Jul 2017, 03:38 PM

honestly the only way to know if it will affect YOUR CR is to simply test it.

Just do a split test

Mark Singletary · 30th Jul 2017, 05:32 PM

As others have mentioned, it depends.

However, my own experience is that I don't think I've ever hesitated one second to put in my first name no matter who was asking but almost every time I get asked my last name I hesitate for a second no matter who is asking.

And I completely avoid most requests that ask for more than email and name.

Mark

14th May 2017, 01:11 AM	#1
imorama Warrior Member Join Date: 2012 Location: India Posts: 12 Thanks: 6 Thanked 4 Times in 4 Posts	Will asking for Name in my Opt-in form drop conversion? Share on: I want to collect the Names and use it to personalize emails in my Autoresponder sequence. I hear from lot of people not to include Name in Opt-in.. will it drop the conversion rate?

5th Jun 2017, 01:05 PM	#3
tunydaniel Active Warrior Join Date: 2016 Posts: 45 Thanks: 5 Thanked 6 Times in 6 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: Yes . We just ask for the email.

6th Jun 2017, 03:57 AM	#4
Simon Baker Warrior Member Join Date: 2017 Posts: 23 Thanks: 4 Thanked 2 Times in 2 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: a lot I would say

8th Jun 2017, 12:43 AM	#5
yuvrajsinhspaceo Active Warrior Join Date: 2016 Location: India Posts: 54 Thanks: 40 Thanked 9 Times in 7 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: I've subscribed to both - with and without a name. So it depends on the appeal you are creating before you show this opt-in. In fact, recently we implemented an opt-in on our website without a name. And we are generating a really good amount of subscribers. It works. Here is the image:
	Last edited on 8th Jun 2017 at 12:47 AM.

8th Jun 2017, 05:07 PM	#6
Daniel Evans VIP Warrior War Room Member Join Date: 2011 Location: United Kingdom Posts: 3,590 Thanks: 3,078 Thanked 2,279 Times in 1,276 Posts Blog Entries: 16	Re: Will asking for Name in my Opt-in form drop conversion? Share on: That's a very nice looking opt-in.

11th Jun 2017, 12:22 AM	#7
RazvanRogozC DR Copywriter Join Date: 2017 Location: SE Asia Posts: 36 Thanks: 5 Thanked 25 Times in 14 Posts	Re: Will asking for Name in my Opt-in form drop conversion? Share on: Hello, It depends on a case to case basis. Generally, the more you ask, the lower conversion you'll have. However, this is not always true and remember, that one's name is the most important word in the English language. It is about the trust he has / has not in you. If he likes you and feels like you're genuine, then asking for the name can actually boost conversion. The above rule generally applies to asking more intrusive details like your phone number, location and occupation. When in doubt, split-test. Best regards, Razvan Rogoz

17th Jun 2017, 11:05 PM	#8
Risktaker89 HyperActive Warrior Join Date: 2011 Posts: 168 Thanks: 4 Thanked 67 Times in 59 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: The only way to know is as what Razvan has said, you need to test em yourself. One campaign's result will differ from another even if you use the same traffic source.
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18th Jun 2017, 03:03 PM	#9
rritz HyperActive Warrior Join Date: 2015 Location: Vienna, Austria Posts: 456 Thanks: 122 Thanked 119 Times in 101 Posts	Re: Will asking for Name in my Opt-in form drop conversion? Share on: Your conversions may drop on the squeeze page, however, your subscribers may be more motivated and conversions from your follow up emails may go up in consequence There's nothing for it but split test, but do not only look at squeeze page conversions. Also look at email engagement. If you use an autoresponder like aweber, a lower number of leads who are more engaged will profit your business: - you pay less for the autoresponder (fewer leads) - You get higher engagement = your deliverabilty will likely improve over time - You get higher ROI and lifetime customer value

26th Jul 2017, 01:30 AM	#10
simon leach War Room Member War Room Member Join Date: 2017 Location: San Diego Posts: 43 Thanks: 5 Thanked 13 Times in 11 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: As a general rule every additional ask drops the rate. But depending on your situation that might be negligible and worth it. Simple fix is to AB test it and see.

30th Jul 2017, 03:38 PM	#11
high_plains_drifter Still im untangible War Room Member Join Date: 2010 Location: London Posts: 777 Thanks: 90 Thanked 100 Times in 77 Posts	RE: Will asking for Name in my Opt-in form drop conversion? Share on: honestly the only way to know if it will affect YOUR CR is to simply test it. Just do a split test
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30th Jul 2017, 05:32 PM	#12
Mark Singletary VIP Warrior War Room Member Join Date: 2002 Location: Over Yonder Posts: 3,913 Thanks: 3,503 Thanked 5,506 Times in 2,624 Posts Blog Entries: 1	Re: Will asking for Name in my Opt-in form drop conversion? Share on: As others have mentioned, it depends. However, my own experience is that I don't think I've ever hesitated one second to put in my first name no matter who was asking but almost every time I get asked my last name I hesitate for a second no matter who is asking. And I completely avoid most requests that ask for more than email and name. Mark