What is a good conversion rate for email opt in landing page?

Scottp1993 · 29th Aug 2017, 11:34 AM

Hi Warriors,

I'm new to this forum and so happy I've found this great community!

I've just created my squeeze page to capture email addresses in the self development field. Split testing a variety of ages. Generating traffic from FB ads - Squeeze page - Into an autoresponder campaign.

Is there a standard % for what a good squeeze page should convert at?

At the moment, its way too early on to tell but I'm getting about 1 in 10 that land on the page will submit there email address.

Thank you and glad to meet you all,
Scott

Pratik Gham · 3rd Sep 2017, 08:54 PM

On a pure landing page like the 30 Day List Building Challenge opt-in page, we've seen it start off at 70% when we were sending our existing audience to sign up… Down to 45% when people are sharing the challenge on social media. And finally, when running ads the average conversion rate drops down to 30-40%.

Sources ; https://ambitionally.com/website-opt...nversion-rate/

Risktaker89 · 4th Sep 2017, 12:40 AM

In my opinion, conversion rate varies from traffic sources to traffic sources as well as niche. Based on personal experiences, conversion rates to my squeeze page is between 30% to 50% when using solo ads and Bing ads.

JohnVianny · 5th Sep 2017, 11:35 AM

Yes, there is.

Industry average is 29%.

If it's lower, you have to adjust your copywriting, traffic, etc.

yukon · 5th Sep 2017, 11:50 AM

Originally Posted by Connann

Yes, there is.

Industry average is 29%.

If it's lower, you have to adjust your copywriting, traffic, etc.

What If he's selling water to people in a desert?
What If he's selling crack to a dope head?
What If he's selling cake and pie to fat people?

Is it still 29%?

29th Aug 2017, 11:34 AM	#1
Scottp1993 New Warrior Member Join Date: 2017 Posts: 5 Thanks: 0 Thanked 1 Time in 1 Post	What is a good conversion rate for email opt in landing page? Share on: Hi Warriors, I'm new to this forum and so happy I've found this great community! I've just created my squeeze page to capture email addresses in the self development field. Split testing a variety of ages. Generating traffic from FB ads - Squeeze page - Into an autoresponder campaign. Is there a standard % for what a good squeeze page should convert at? At the moment, its way too early on to tell but I'm getting about 1 in 10 that land on the page will submit there email address. Thank you and glad to meet you all, Scott

3rd Sep 2017, 08:54 PM	#2
Pratik Gham Warrior Member Join Date: 2017 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	RE: What is a good conversion rate for email opt in landing page? Share on: On a pure landing page like the 30 Day List Building Challenge opt-in page, we've seen it start off at 70% when we were sending our existing audience to sign up… Down to 45% when people are sharing the challenge on social media. And finally, when running ads the average conversion rate drops down to 30-40%. Sources ; https://ambitionally.com/website-opt...nversion-rate/

4th Sep 2017, 12:40 AM	#3
Risktaker89 HyperActive Warrior Join Date: 2011 Posts: 168 Thanks: 4 Thanked 67 Times in 59 Posts	RE: What is a good conversion rate for email opt in landing page? Share on: In my opinion, conversion rate varies from traffic sources to traffic sources as well as niche. Based on personal experiences, conversion rates to my squeeze page is between 30% to 50% when using solo ads and Bing ads.
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5th Sep 2017, 11:35 AM	#4
JohnVianny John Vianny Join Date: 2014 Posts: 1,346 Thanks: 53 Thanked 383 Times in 312 Posts	RE: What is a good conversion rate for email opt in landing page? Share on: Yes, there is. Industry average is 29%. If it's lower, you have to adjust your copywriting, traffic, etc.
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