[CPL] Converting traffic with FB Ads

Bass Supply · 19th Oct 2017, 01:35 PM

I'm pretty new in CPA/CPL marketing, i know facebook ads theory but never had the chance to actually test and get results.

My question is, is it more profitable to try and get leads from cold traffic targeting or should i first convert cold traffic to warm traffic and then retarget people who engaged with my posts or liked my page?

I have a low budget so i don't know where to start.

Mohammed K Sheikh · 20th Oct 2017, 08:56 AM

Hi,

When you are starting off and have not built up your re-targeting list, all your traffic will be cold traffic.

The important thing to note is that you do NOT focus on the cost but focus on the ROI.

Theses are the questions you want to ask:

1. What is your customer Lifetime value
2. Have you got a conversion system in place?

I'll give you an example:

I ran a campagin for a local tuition centre,

They had no conversion system
So I made one for them

The leads costed me $9 (roughly)each very expensive on the first look.

But we implemented a customer lifetime value plan.

so from 85 leads (only) which cost $741.02 we enrolled 26 students given a total customer lifetime value of $16,640.

So focus on the ROI and work out your customer lifetime value, implement a conversion system.

Then re-target :)

Hope that helps,

Any questions please ask :)

Bass Supply · 21st Oct 2017, 09:51 AM

so i should first give them something for free and then retarget those who took action? :)

Shawon10 · 23rd Oct 2017, 11:02 PM

You can give free and low cost. but in ads dont mention about free. and remember create as much A/B split Test ads you can create.

Maxxx333 · 24th Oct 2017, 10:50 AM

The budget is a relative fact dude, you should test first your offers, and then check the right traffic source, landers, etc... if you are looking for high payout, you should go for paid traffic, also, Facebook ads is a good way for you to promote, and you will have good possibilities to target the audience you are expecting to promote to.

19th Oct 2017, 01:35 PM	#1
Bass Supply Warrior Member Join Date: 2017 Posts: 20 Thanks: 0 Thanked 2 Times in 1 Post	[CPL] Converting traffic with FB Ads Share on: I'm pretty new in CPA/CPL marketing, i know facebook ads theory but never had the chance to actually test and get results. My question is, is it more profitable to try and get leads from cold traffic targeting or should i first convert cold traffic to warm traffic and then retarget people who engaged with my posts or liked my page? I have a low budget so i don't know where to start.

20th Oct 2017, 08:56 AM	#2
Mohammed K Sheikh Mohammed K Sheikh Join Date: 2017 Location: UK Posts: 80 Thanks: 14 Thanked 30 Times in 24 Posts	RE: [CPL] Converting traffic with FB Ads Share on: Hi, When you are starting off and have not built up your re-targeting list, all your traffic will be cold traffic. The important thing to note is that you do NOT focus on the cost but focus on the ROI. Theses are the questions you want to ask: 1. What is your customer Lifetime value 2. Have you got a conversion system in place? I'll give you an example: I ran a campagin for a local tuition centre, They had no conversion system So I made one for them The leads costed me $9 (roughly)each very expensive on the first look. But we implemented a customer lifetime value plan. so from 85 leads (only) which cost $741.02 we enrolled 26 students given a total customer lifetime value of $16,640. So focus on the ROI and work out your customer lifetime value, implement a conversion system. Then re-target :) Hope that helps, Any questions please ask :)
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21st Oct 2017, 09:51 AM	#3
Bass Supply Warrior Member Join Date: 2017 Posts: 20 Thanks: 0 Thanked 2 Times in 1 Post	RE: [CPL] Converting traffic with FB Ads Share on: so i should first give them something for free and then retarget those who took action? :)

23rd Oct 2017, 11:02 PM	#4
Shawon10 New Warrior Member Join Date: 2017 Location: Dhaka Posts: 24 Thanks: 2 Thanked 1 Time in 1 Post	RE: [CPL] Converting traffic with FB Ads Share on: You can give free and low cost. but in ads dont mention about free. and remember create as much A/B split Test ads you can create.

24th Oct 2017, 10:50 AM	#5
Maxxx333 HyperActive Warrior Join Date: 2017 Posts: 232 Thanks: 0 Thanked 76 Times in 70 Posts	RE: [CPL] Converting traffic with FB Ads Share on: The budget is a relative fact dude, you should test first your offers, and then check the right traffic source, landers, etc... if you are looking for high payout, you should go for paid traffic, also, Facebook ads is a good way for you to promote, and you will have good possibilities to target the audience you are expecting to promote to.