Register Advertise with usHelp Desk Today's Posts Search

Thread Tools Search this Thread
Unread 21st Nov 2017, 07:02 AM   #1
Warrior Member
 
Join Date: 2017
Posts: 6
Thanks: 0
Thanked 1 Time in 1 Post
Default
Question on the order of my funnel
Share on: 
fb share twitter share gplus share more share

Hello guys,

I'm in the middle of restructuring the information eBiz I created. As everyone says, your first one typically isnt very good, but at least you got started. Now 18 months later and I've read a lot more books and done a lot more classes and I've created a stacked offer, upsell & downsell, and I'm actually building out a sales funnel rather than just throwing my product out there and hoping people will see the value and buy.

Anyway, my question is on the order of my funnel. I have been working with someone I respect, but I dont agree with the order of our funnel. His version goes like this...

FB Ad --> eBook DL --> Webinar --> Landing Page --> Sale

The landing page is quite long and has a lot of copy that somewhat repeats many of the things we cover in the webinar. But by my way of thinking, the webinar should close with multiple calls to action and lead directly to a purchase option, not a long form landing page where they could possibly cool off, or read something they dont like or just delay the purchase for any number of reasons. I think this should be our set up...

FB Ad --> eBook DL --> Landing Page --> Webinar --> Sale

This way the ad gets them curious (hopefully) enough for an initial click, the eBook tells my story (and says if "I did it, you can too!"), the landing page gives them info + social proof, then the webinar gets them enthusiastic for the sale.

I am using Clickfunnels for this now. May switch it later once I've tested things in different ways. Get something cheaper. But the question at hand is the order... his way of looking at it is that webinar should lead to the landing page, which is long and has a lot of copy and reinforces the webinar messages... but my way of thinking is that people probably dont want to read through another long page of info after they just sat through a one hour webinar, they want the payoff of actually getting the product.

The obvious answer here is to test (which I will once I actually have something up to begin with), but what I am asking for is initial thoughts from other internet marketers... which sequence would you think is better to start off with?

Thanks in advance for any input or feedback you give...
Cerebral Primate is offline   Reply With Quote
Unread 21st Nov 2017, 11:52 AM   #2
New Warrior Member
 
cburgoyne's Avatar
 
Join Date: 2017
Posts: 9
Thanks: 0
Thanked 2 Times in 2 Posts
Default
RE: Question on the order of my funnel
Share on: 
fb share twitter share gplus share more share

I agree with you. Test it out but really I would not want to sit through an hour webinar then have to comb through a huge page. I would take them right to the cart after the webinar that way they will be more than likely to purchase.
cburgoyne is offline   Reply With Quote
Unread 25th Nov 2017, 08:05 AM   #3
Still im untangible
War Room Member
 
high_plains_drifter's Avatar
 
Join Date: 2010
Location: London
Posts: 777
Thanks: 92
Thanked 100 Times in 77 Posts
Default
Re: Question on the order of my funnel
Share on: 
fb share twitter share gplus share more share

In my opinion I would watch a long webinar when I am at the end of the buyers journey. After I've read about a product and I am interesting in seeing it in action and hearing a more in depth talk about it.

In your version you have put webinar > sale

essentially this last step 'sale' is probably going to be a landing page so I guess it doesnt really matter.

Worry more about the content in the funnel and driving the traffic to it

high_plains_drifter is offline   Reply With Quote
Unread 18th Mar 2018, 03:00 PM   #4
Warrior Member
 
Join Date: 2018
Posts: 27
Thanks: 0
Thanked 1 Time in 1 Post
Default
Re: Question on the order of my funnel
Share on: 
fb share twitter share gplus share more share

I would want to go through and make sure you are doing enough to stimulate their pain points (to help them see the way forward) and giving good information, but not so much that they feel they have enough information. Also, if you draw it out too much, they may feel overwhelmed.
raincoast is offline   Reply With Quote


Bookmarks

Tags
funnel, order, question


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off




All times are GMT -6. The time now is 01:10 PM.