Subscribers vs Conversions...

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  • CRO
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How do I discern between subscribers and conversions? I.e if a visitor gives me there email address i'll give them a high quality free pdf...Then I'l send them to an offer if they buy they'll go to the same email list as my standard visitor as opposed to a customer list.

Im wanting to get a feel for how people work though this. I'm thinking Aweber or similar companies can handle this type of problem easily. However I'm wanting to do the coding myself using basic Html/CSS PHP; my most challenging coding barrier yet. This would save me running costs on email campaigns. Right?

#newbie_problems

Leave a comment, I'd love to be able to reciprocate.
#conversions #subscribers
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  • Profile picture of the author IGotMine
    This would save me running costs on email campaigns. Right?
    What are you using for an autoresponder now?

    Aweber it's; set up a buyers list and about three clicks in automation rules. When someone opts into list B they are unsubscribed from list A.
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    • Profile picture of the author rockerjaw
      Hi. I'm not using any email capture yet. I'm still researching it. Iv got to do a few price comparisons and I'd like to code it myself.
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  • Profile picture of the author Michael Meaney
    You can apply a tag to customers, in order to segment them from everyone else.

    Aweber can do a basic version of this by moving leads onto a separate list, but it's incredibly limited.

    Nearly every other autoresponder will let you segment and run automations that are based on individual actions, so your campaigns are more targeted and you increase sales.

    Personally, I would encourage you to use any other autoresponder than Aweber unless you're promoting affiliate offers.
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    • Profile picture of the author IGotMine
      Originally Posted by Michael Meaney View Post

      You can apply a tag to customers, in order to segment them from everyone else.

      Aweber can do a basic version of this by moving leads onto a separate list, but it's incredibly limited.

      Nearly every other autoresponder will let you segment and run automations that are based on individual actions, so your campaigns are more targeted and you increase sales.

      Personally, I would encourage you to use any other autoresponder than Aweber unless you're promoting affiliate offers.
      How long has it been since you've used Aweber?
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      • Profile picture of the author Michael Meaney
        Originally Posted by IGotMine View Post

        How long has it been since you've used Aweber?
        A few months and their version of tagging is buggy as hell. If you want to segment with Aweber it's more reliable to do it the old way. At least that works.

        Ask their support about using Behavioral Dynamic Response marketing on their platform and they will tell you it's "coming later on this year"... but they've been saying that for about 3 years.

        Aweber can't compete with modern autoresponders.
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      • Profile picture of the author rockerjaw
        Awesome IGOTMINE. Thanks for taking the time to reply and screen shot the information. Its a real eye opener to be able to glance at the tags Michael mentioned. Now I know what Im looking for when I get there. Really good stuff.
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    • Profile picture of the author rockerjaw
      HI Michael. Thanks for the reply and thanks for the advice. I'll keep that in mind when I do my research.
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  • Profile picture of the author Michael Meaney
    Just gonna leave this here...

    So, AWeber isn't the best choice for those on a budget, nor is it ideal for beginner bloggers... but what about seasoned marketers?

    Well, if you've read this review from top-to-bottom, you won't be surprised by what I'm about to say...

    ....I absolutely do not recommend it for high-level marketers.

    The biggest reason --and believe me, I could list many ----is that the automation capabilities are VERY rudimentary.

    In 2017 and beyond, email marketing automation is the real golden-goose, and AWeber just cannot deliver in that respect.

    If that wasn't reason enough, I found AWeber to be extremely buggy, with countless errors and pages endlessly loading on several occasions.
    ...

    Despite how popular AWeber was throughout the beginning of the 21st century, it simply hasn't managed to keep up pace with competitors entering the market today.

    While the tool wasn't terrible in any particular aspect, it was consistently worse than the alternatives we have available today.

    For that reason, it's sad to say, I can't recommend AWeber to anyone at any budget or any level.
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    • Profile picture of the author helisell
      Originally Posted by Michael Meaney View Post

      Just gonna leave this here...



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      Been using aweber right from the get go about 12 years ago.

      You're absolutely correct about aweber. It has dropped a long way behind the competitors
      and I should have changed years ago.....I'm just lazy I suppose.

      There are add on apps that will help but they are pretty clunky I'm afraid [awpro tools]

      I doubt aweber will ever catch up now....they are too far behind the game. Can't even do a proper split test on broadcasts nowadays as they removed that ability a while back.
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      • Profile picture of the author Michael Meaney
        Originally Posted by helisell View Post

        Can't even do a proper split test on broadcasts nowadays as they removed that ability a while back.
        Yes that just doesn't make any sense, I don't understand why they did that.

        I joined Aweber around 8 years ago and stayed with them probably longer than I should have, due to brand loyalty and hope.

        A couple of years ago a friend showed me ActiveCampaign, I was blown away and that seed was planted.

        The final straw was after I tried to set up a 2-step opt-in box, so my visitors could segment themselves the way Thrive Themes does it.

        Aweber couldn't handle it, without adding subscribers to multiple lists, requiring multiple confirmation emails.

        I think you're right, they will never catch up, massive shame. They welcome affiliate marketers with open arms, when other autoresponders don't, so I don't see them going anywhere.
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    • Profile picture of the author rockerjaw
      Well Put. I'll check them out for myself. It'll be interesting to have a chat to there marketers to get there perspective. Thanks you Michael for taking the time to re-post. I appreciate the advice and the sentiment.
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  • Profile picture of the author JohnMcCabe
    rockerjaw, if you want something powerful and you're willing to climb the learning curve, check into Mautic. It's an open source tool for email automation. It's also a free open source software.

    It has it's own challenges, but might be easier than trying to code something like this yourself.
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    • Profile picture of the author rockerjaw
      Check out Mautic, Got it. Thanks John your advice as always is punchy and to the point. I love it.
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      • Profile picture of the author rockerjaw
        Dear Helisell. Thank You for taking the time to reply and leaving your valuable advice. With over12 years experience using Aweber I have to say it must be doing something right. The combined advice from the members are a tipping: I will likely look for another service. John McCabe recommends Mautic an open source tool for email automation. Any thoughts?
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  • Profile picture of the author echelon
    A way to have subscribers and buyers be in different lists could be done by adding an extra signup form on the thank you page shown to buyers.

    You could incentivize them (buyers) to signup to this new list by mentioning that can get updates to the product for example if you plan to also send them updates. You could also propose extra bonuses on top of the updates.

    At that point you would end up with two lists: list of free pdf subscribers and list of buyers who signed up again to the new form.

    You would then setup automation in Aweber to remove people who signed to the second list (buyers) from the free guide list. That way the buyers will be in a separate list.

    I could add that Aweber may be ok until you have a very big list of subscribers. To save on the expenses of a medium size list, you may want to delete people who have unsubscribed (from your aweber account) and those who are not responsive after 3 months of mailing for example.
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    • Profile picture of the author rockerjaw
      Echelon, you've hit on the head. That was exactly where my head was at when I posted. Thank you for taking the time to reply. I'l auditing this post in future for these valuable insights.
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  • Profile picture of the author ryanbiddulph
    Hi rockerjaw,

    Definitely go with the apps/tools on this buddy.

    Devote most of your attention and energy to the conversions and optimizing that aspect of email and hand off the other work to other folks.

    Ryan

    PS....I am in Opotiki now for a 1 month house sit. Small world!
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    • Profile picture of the author rockerjaw
      Hi Ryan. Thanks for the reply. I value your opinions and its nice to hear your only a couple hours drive away. I understand what your saying. Focus on driving traffic and converting visitors. Let other people who have the expertise and the knowledge handle the technical side.
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