How to know the maximum CPM

Aleksandar Dimov · 17th Apr 2018, 01:07 PM

Hello Everyone

I have this situation

My client want to know the maximum CPM for those output results.

Max CPA = 300
Convertion Rate = 5%
CTR = 8%

Those are estimated results and he asks me if it is possible to know the maximum CPM only with those outputs? Can anyone recommend me a way how to calculate the CPM based on those outputs?

Thanks in advance.

AshleyRivera · 26th Apr 2018, 11:18 AM

CPM is calculated by taking the cost of advertising and dividing by the total amount of impressions then multiplying the total by 1000.

Adstargets · 9th May 2018, 01:35 PM

Is very difficult to say you are getting the maximum CPM or an Ad network is paying you maximum CPM

electricguitar · 11th Jul 2018, 06:46 AM

If you want to calculate CPM, there are so many methods available. Here i have given few things you should do while calculating you CPM.

First, you will need to determine how many impressions your ad will recieve, or how many times your ad will be viewed. You will also need to determine the price of the ad.
You will then need to divide your total number of impressions, or ad views, by 1,000. For example, if your ad is viewed 30,000 times, when you divide that number by 1,000, the result is 30.

You will then need to divide the cost of your ad, determined in the first step, by the number you calculated by dividing your ad views by 1,000 in the second step, to end up with your CPM value.

In short, the formula for calculating your CPM is ad cost divided by the result of dividing your impressions by 1,000.

acnescars · 26th Jul 2018, 11:07 PM

Maximum CPM can be calculated in two different ways:
1) if you have in mind a Maximum CPA, multiply conversion rate by Maximum CPA.
2) if you have in mind a Maximum CPM, divide Maximum CPM by 1000, and then divide the result by CTR.
These are the formulas to calculate Maximum CPC:

Maximum CPC = Maximum CPM / 1000
CTR
Maximum CPC = Conversion Rate x Maximum CPA

Samsungtab · 30th Jul 2018, 12:58 AM

Thanks for sharing this calculation method. This is really nice and useful.

mixergrinder · 7th Aug 2018, 12:13 AM

This is really a simple method to calculate the CPM .. Surly going to try this method out.

portablesys · 21st Aug 2018, 05:47 AM

Really a great methods to calculate the CPM. I have tried the first method which have been explained above and it is giving me the exact result.

poweredspeaker · 4th Sep 2018, 12:24 AM

CPM is very important in optimization. so the calculatating the correct CPM is must.

Careyrussell · 17th Nov 2018, 12:18 AM

There are so many CPM calculator available online from that you can choose one for you to calculate your maximum CPM. Calculating your CPM is really very important thing here.

Sevan Rudolf · 5th Feb 2019, 06:18 AM

These are the ways to calculate maximum CPM.

-Determine the campaign budget. An ad campaign is used to convey an idea or product to an audience. If you decide you have 10,000 dollars to spend on advertising, this is half of the data needed for calculating the CPM.

-Determine the total number of impressions. In order to calculate the cost of one thousand impressions, you need the total number of desired impressions.

-Do the math. The cost of the campaign divided by number of desired impressions, multiplied by 1000.

17th Apr 2018, 01:07 PM	#1
Aleksandar Dimov Warrior Member Join Date: 2018 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	How to know the maximum CPM Share on: Hello Everyone I have this situation My client want to know the maximum CPM for those output results. Max CPA = 300 Convertion Rate = 5% CTR = 8% Those are estimated results and he asks me if it is possible to know the maximum CPM only with those outputs? Can anyone recommend me a way how to calculate the CPM based on those outputs? Thanks in advance.

26th Apr 2018, 11:18 AM	#2
AshleyRivera Active Warrior Join Date: 2018 Posts: 64 Thanks: 1 Thanked 4 Times in 3 Posts	RE: How to know the maximum CPM Share on: CPM is calculated by taking the cost of advertising and dividing by the total amount of impressions then multiplying the total by 1000.
	How to Save Money on Google Adwords

9th May 2018, 01:35 PM	#3
Adstargets CPC and CPM Ad Network Join Date: 2017 Location: USA Posts: 36 Thanks: 1 Thanked 6 Times in 6 Posts	Re: How to know the maximum CPM Share on: Is very difficult to say you are getting the maximum CPM or an Ad network is paying you maximum CPM
	Join the Best CPC & CPM Ad Network for Publishers and Advertisers. Join Today @ AdsTargets.com for free

11th Jul 2018, 06:46 AM	#4
electricguitar Banned Join Date: 2018 Posts: 93 Thanks: 0 Thanked 20 Times in 16 Posts	RE: How to know the maximum CPM Share on: If you want to calculate CPM, there are so many methods available. Here i have given few things you should do while calculating you CPM. First, you will need to determine how many impressions your ad will recieve, or how many times your ad will be viewed. You will also need to determine the price of the ad. You will then need to divide your total number of impressions, or ad views, by 1,000. For example, if your ad is viewed 30,000 times, when you divide that number by 1,000, the result is 30. You will then need to divide the cost of your ad, determined in the first step, by the number you calculated by dividing your ad views by 1,000 in the second step, to end up with your CPM value. In short, the formula for calculating your CPM is ad cost divided by the result of dividing your impressions by 1,000.

26th Jul 2018, 11:07 PM	#5
acnescars Active Warrior Join Date: 2018 Posts: 82 Thanks: 2 Thanked 9 Times in 9 Posts	RE: How to know the maximum CPM Share on: Maximum CPM can be calculated in two different ways: 1) if you have in mind a Maximum CPA, multiply conversion rate by Maximum CPA. 2) if you have in mind a Maximum CPM, divide Maximum CPM by 1000, and then divide the result by CTR. These are the formulas to calculate Maximum CPC: Maximum CPC = Maximum CPM / 1000 CTR Maximum CPC = Conversion Rate x Maximum CPA

30th Jul 2018, 12:58 AM	#6
Samsungtab Active Warrior Join Date: 2018 Posts: 63 Thanks: 0 Thanked 9 Times in 9 Posts	RE: How to know the maximum CPM Share on: Thanks for sharing this calculation method. This is really nice and useful.

7th Aug 2018, 12:13 AM	#7
mixergrinder Active Warrior Join Date: 2018 Posts: 61 Thanks: 0 Thanked 6 Times in 3 Posts	RE: How to know the maximum CPM Share on: This is really a simple method to calculate the CPM .. Surly going to try this method out.

21st Aug 2018, 05:47 AM	#8
portablesys Active Warrior Join Date: 2018 Posts: 59 Thanks: 0 Thanked 2 Times in 2 Posts	RE: How to know the maximum CPM Share on: Really a great methods to calculate the CPM. I have tried the first method which have been explained above and it is giving me the exact result.

4th Sep 2018, 12:24 AM	#9
poweredspeaker HyperActive Warrior Join Date: 2018 Posts: 109 Thanks: 3 Thanked 4 Times in 3 Posts	RE: How to know the maximum CPM Share on: CPM is very important in optimization. so the calculatating the correct CPM is must.

17th Nov 2018, 12:18 AM	#10
Careyrussell Active Warrior Join Date: 2017 Posts: 46 Thanks: 2 Thanked 9 Times in 9 Posts	Re: How to know the maximum CPM Share on: There are so many CPM calculator available online from that you can choose one for you to calculate your maximum CPM. Calculating your CPM is really very important thing here.

5th Feb 2019, 06:18 AM	#11
Sevan Rudolf Active Warrior Join Date: 2019 Posts: 41 Thanks: 0 Thanked 4 Times in 3 Posts	RE: How to know the maximum CPM Share on: These are the ways to calculate maximum CPM. -Determine the campaign budget. An ad campaign is used to convey an idea or product to an audience. If you decide you have 10,000 dollars to spend on advertising, this is half of the data needed for calculating the CPM. -Determine the total number of impressions. In order to calculate the cost of one thousand impressions, you need the total number of desired impressions. -Do the math. The cost of the campaign divided by number of desired impressions, multiplied by 1000.