What's a good squeeze page conversion rate?

dtendrich · 5th Apr 2010, 02:58 AM

Hey,

What's a good squeeze page conversion rate?

Thanks,
David

BrainCopy · 5th Apr 2010, 03:06 AM

I've heard of people receiving from 25% up to 40% sometimes even more.
I heard that one of Frank Kerns buddies put just a video of him eating chips
and listening to music for like 7 minutes and he received like 70% Conversion rate.
It was for a product launch a couple years back if im not mistaken.

N4PGW · 5th Apr 2010, 03:18 AM

For what it is worth, I am not the money maker here, but take my reply for what it is worth.

What you are asking is a very relative question. I have heard or read from various marketers that the number can be anywhere from 0.5% to 10%. But that really depends on your product, purpose and market and cost of marketing.

If you are selling a $100 product and it costs you $1.00 per lead and you get a 0.5% conversion, then you receive $50 for every $100 you spend. You will have to make up the loss by buying more leads

.

On the other hand, if you pay $1.00 for a classified ad that pulls 100 leads per week, then you earn $50 for every dollar you spent.

Qualified leads, such as those from PPC which are target towards a particular audience related to your product, should bring in a higher conversion rate than unqualified leads, say like those of a general classified ad site.

Ideally, you start off with a profitable return and with tweaking of your ad and your squeeze page, you push for higher and higher returns. After all, isn't that what split testing is all about?

Kris Turner · 5th Apr 2010, 03:56 AM

I consider anything below 20% to be bad. By best site gets around 50%, most others are in the 30s.

ethne_hunt · 5th Apr 2010, 04:06 AM

where can i get free or paid templates for a Squeeze page ?

Kevin-VirtualProfitCenter · 5th Apr 2010, 04:20 AM

In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted.

I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1:

The best page is doing 81.8%, the worst is doing 70.1%.

There are many reasons why a page does well or not so well.

The formula I use for successful squeeze pages is this:

Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.

badboy_Nick · 5th Apr 2010, 04:33 AM

Originally Posted by dtendrich

Hey,

What's a good squeeze page conversion rate?

Thanks,
David

I'd say 25% from somewhat targeted traffic should be your goal.

Any questions just let me know

Nick

dtendrich · 5th Apr 2010, 05:13 AM

Hey,

Thanks for your replies everyone

Mine is converting at about 11% - looks like I have some tweaking to do.

Kevin - preciate the in-depth tips man. I'm going to split-test some variations on the squeeze page and see what's working.

Thanks again guys,
David

AndrewStark · 5th Apr 2010, 05:19 AM

Your question is a bit like "How long is a piece of string?"

If you're doing a launch with targeted traffic from people with lists then expect a high number.

If you just send random traffic then you'll do well to get 1%.

For design the simpler the better, and make sure that people know what they will get in exchange for their e-mail address.

ragstworiches · 5th Apr 2010, 05:33 AM

Hi,

I would say if you're talking about clickbank sales pages, you are looking at 5-20% conversion rates for the majority in my experience.

I suppose it depends on what people are converting to as 5% for a $200 product is just as good as 50% for a $20 product in terms of front end profit.

Phil

jbsmith · 5th Apr 2010, 07:26 AM

Actually, the biggest difference is what traffic you are sending to the squeeze page. If you are forwarding "cold" (re: non-subscriber) traffic to your squeeze from multiple sources such as ppc ads, article or content webs, blogs, etc... then you will tend to see lower conversions - likely somewhere in the neighborhood of 10-15% but upwards of 20% is possible.

On the other hand, if you have highly targeted "warm" traffic (your own subscribers, partners who endorse) then you can easily see over 50%

The reality is that most people mix all of that together and it averages out to somewhere between 10-20%.

I have gotten > 50% conversions on squeeze pages, but that has always been with subscribers or JV's

Jeff

blogonator · 5th Apr 2010, 07:27 AM

Originally Posted by dtendrich

Hey,

What's a good squeeze page conversion rate?

Thanks,
David

Anything that converts at less than 25% is deemed a failure, in most people's opinions.

Dr.faizan · 5th Apr 2010, 03:38 PM

Can anyone tell me where can I find a squeeze page script for free? It would be of great help to me..

frqhuss · 19th Jun 2010, 04:24 AM

If you get targeted traffic than 20% to 30% is the good conversion rate but below or high conversion rate also depends on the page...

Anonymous Affiliate · 19th Jun 2010, 04:25 AM

The most important factor is not the squeeze page in itself, but the source of traffic. A poor squeeze page can easily convert at over 40% conversion rate (which is VERY good) if it comes recommended by source you trust.

So the key to opt-in ratios is more related to the traffic source than to the squeeze page itself.

By the way, this is the squeeze page templates I got coded and use myself: http://www.cheapinternetmarketingtoo...page-generator

mlord10 · 19th Jun 2010, 06:48 PM

My squeeze page is currently converting at approximately 40%. Since you said that yours is only converting at 11%, I would say that you have some serious tweaking to do!

You also have to keep in mind that the traffic sources you use will effect your squeeze page conversion rates. The more targeted your traffic, the higher your opt-in rates will be.

I would say shoot for a minimum of at least 25%.

Colin Theriot · 19th Jun 2010, 07:51 PM

Having written a pretty good few squeeze pages now, there is a wide, wide range of acceptable rates depending on what kind of traffic you're sending, and how well you match up what they read that leads to the landing page, and what the landing page delivers as far as furthering the expectation enough to get the prospect to leap across that gap and provide their info.

Even then, the message has to come from a source the prospect trusts, and that can give a halo effect to the landing page that can't really be measured by software.

My opinion is that anything north of 1% is "good" because you can then test and improve. Sometimes, even just trying different traffic will get a better result without touching a thing on the page at all. How good you are happy with getting it is up to you. I recommend "as good as possible without excessive work".

Some general tips for writing good squeeze pages:

1. Be specific. Be direct. Your headline should say specifically "Hey you - YES YOU - this right here is for you." A single paragraph after that should say what it is you've got. Then some bullets. Then a close that says why they need to get it NOW and how to get it. That's it.

2. Bullets - use FAB to develop really compelling bullets - I like longish ones myself. FAB is Feature, Advantage, Benefit. For example, in an car, ABS brakes are a feature. The advantage they give you is better stopping power. The benefit is peace of mind knowing that you and your family are safe, being able to stop short of harm's way.

3. Half the battle is won in the copy designed to send people TO the squeeze. I don't usually do this with PPC ads myself. I write email copy. What I recommend here is to make the big promise early on with a link. Then go on to describe and diagnose the problem in detail, then offer another couple of links. Then at the end, or even in a P.S. give the reason they need to go check it out NOW vs. later.

What happens is the people who are immediately interested in everything they are referred to will pop over. The more skeptical types will instead be described a problem - if they HAVE that problem, they will be highly interested in a solution, because you've re-created the experience of the problem. They're feeling it right now.

What's more, they will PRESUME that a solution exists and that you know what it is. Simply by accurately describing the problem. It's true, people make this presumption all the time - "but doctor, if you know what it IS, how can there be no CURE?!"

Then, when they pursue that line of inquiry over to the squeeze, the headline should grab them by the ears. "HEY PEOPLE WHO HAVE THIS PROBLEM, IT'S SOLVED" They should be drawn right in, because they will feel it's speaking directly to them.

Now, I know some of that may be kind of mumbo-jumbo-y, I apologize. But it gets results - I was told that on an in-house test list with email and squeeze copy I wrote, the offer got 80% opt-in. Mind you "free awesome software" is not a hard sell.

Which only goes to show - even making a better offer can affect the opt-in rate, even if the copy and traffic are terrible and untargeted.

Stuart Stirling · 19th Jun 2010, 08:07 PM

I've had up to 82% conversions on one of my latest squeeze page!
It really depends on your offer and your traffic... copy is still important
but third on the list.
Just have a good headline, explain what you're giving them and add
a strong call to action. That's about it!

But anything above 50% conversions is good and it's the least you should
expect, If not, keep tweaking one or all of the above 3 areas.

Stuart Stirling

M3C · 20th Jun 2010, 01:14 AM

Originally Posted by Kevin-VirtualProfitCenter

In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted.

I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1:

The best page is doing 81.8%, the worst is doing 70.1%.

There are many reasons why a page does well or not so well.

The formula I use for successful squeeze pages is this:

Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.

Care to share an template example of your squeeze page Kevin ?

Sara Young · 20th Jun 2010, 01:57 AM

It also depends on the niche.

I had a similar squeeze page for an IM niche and a non-IM niche.

In the non-IM niche, the opt-in rate was 80%. In the IM niche, it was 50%.

Chris Worner · 20th Jun 2010, 02:03 AM

I know warriors who have landing pages with as high as 70-80% over a really extended amount of time. If you want to learn how to increase your opt-in rate, heres a QT:

Less is more

An intriguing headline which is to the point and the email box is all you need.

Eben Pagans old squeeze page which promised to reveal the secret to knowing when to go for the kiss is a prime example of this.

Chris

WillR · 20th Jun 2010, 02:44 AM

Don't worry about listening to all these figures being thrown around by all the others. 20%, 50%, 80%, pfft, whatever.

Anyone who gave you an answer like that to this question is probably not someone you should be listening to anyway. A good squeeze page conversion rate is the one that you end up with after split testing various versions of your squeeze page. In your market it could be 42.94% or it could be 76% - but everyone else's conversion rates are totally irrelevant to yours. Different markets act entirely different and so trying to compare them is a fruitless exercise.

In fact a lot of the conversion rates being thrown around above are probably just figures these people have either heard being thrown around by other marketers or what they have been told their ideal conversion rate should be.

Start split testing and your conversion rate will slowly improve over time.

jonbeebe · 20th Jun 2010, 03:47 AM

Originally Posted by Alex Taylor

I consider anything below 20% to be bad. By best site gets around 50%, most others are in the 30s.

I agree with Alex here... my current squeeze page is getting an average of 34%.

Once you get past 20% though, or anytime really, you can use Google's Website Optimizer (free) that will allow you to split-test certain elements so you can continuously improve your results.

It recommends on the Google Website Optimizer website that you wait until 100 conversions (opt-ins in your case) to assess your split-test results. It's a great tool and I plan on using it to improve my squeeze page as much as I can this year.

WillR · 20th Jun 2010, 06:10 AM

Originally Posted by jonbeebe

Once you get past 20% though, or anytime really, you can use Google's Website Optimizer (free) that will allow you to split-test certain elements so you can continuously improve your results.

The smartest post in the thread. Well said.

Anonymous Affiliate · 20th Jun 2010, 06:14 AM

Here's a PDF report I wrote a while back explaining the key characteristics of high-converting squeeze pages:

http://www.cheapinternetmarketingtoo...queezePage.pdf (it's 100% and there's no need to opt-in)

Anonymous Affiliate · 20th Jun 2010, 05:03 PM

Originally Posted by skyfox7

If you want to learn how to increase your opt-in rate, heres a QT:

Less is more

An intriguing headline which is to the point and the email box is all you need

I totally agree with this. My best converting squeeze page ever was a punchy headline, a screenshot of what was awaiting them upon opting-in, and the opt-in form itself.

Handsdown · 4th Sep 2014, 09:02 PM

Yes, traffic is probably the biggest thing...

For those of you posting conversion rates, what methods are you using to drive traffic?

Facebook ads, solo ads...?

Brent Stangel · 4th Sep 2014, 09:09 PM

Originally Posted by Handsdown

Yes, traffic is probably the biggest thing...

For those of you posting conversion rates, what methods are you using to drive traffic?

Facebook ads, solo ads...?

As this thread is four years old the methods have changed...probably.

perryny · 4th Sep 2014, 10:20 PM

Originally Posted by Brent Stangel

As this thread is four years old the methods have changed...probably.

I was reading the posts, and when I saw Colin Theriot joining the conversation, I knew something was up...

Handsdown · 5th Sep 2014, 10:50 AM

lol I just realized that, sorry I didn't notice that at first.

What are some of the more successful ways you guys are driving traffic?

dariusdarius · 4th Oct 2014, 02:42 AM

Hi,

The conversion will depend a lot on outside factors, like traffic source and niche.Another very important aspect would be your squeeze page quality. I believe you should optimize it for different traffic sources.

A good page conversion can also be 1% if your traffic is not targeted or free.It all depends.

The key to high conversions is testing. Test your background image, your headline,the benefits and your call to action button. You could be losing or winning here, it depends on you.

To answer your question, I personally believe that a conversion under 30% is not alright nor profitable.

Darius

Alex Langidis · 4th Dec 2014, 02:19 PM

I'm getting 30-60% convert on my squeeze page but depends on the quality of the traffic and if traffic is coming to your sp is high targeted

BudiT · 31st Dec 2014, 07:34 AM

At one time I got a 81% conversion rate, but I'm averaging at 40 - 60%

It seriously depends on how much testing has been done to optimize your landing page, and how good the quality of the traffic source is.

~ Budi T

ehwtfxz · 10th Sep 2015, 12:41 PM

What is a good amount of traffic to do a split test with? Everyone's talking about testing headlines, copy, benefits. But when is it good time to test? After 100 clicks? 200 clicks? What if I get 40% with 100 clicks, but 80% at 200 clicks, but 30% at 300 clicks? Is there a general guide on split-testing?

shaunybb · 29th Sep 2015, 05:23 PM

Most typical marketers see a conversion rate of 25-30% but let's not be typical, the best marketers in the world consistently get 70-80% and why?

Because they split test, improve and optimise

davidricherd · 30th Sep 2015, 02:41 AM

Conversion rate is approx. 30% for each internet marketer.

TheOne26 · 1st Oct 2015, 09:43 AM

Any where between 40 and 50% is good, 50 - 60% is expertise, 60 - 70% is mastery and above that, well... are the big guys with a proven funnel and insanely hot traffic! Achieving this rate requires a TON of split testing!

livitweb · 27th Oct 2015, 07:00 AM

I totally agree - Split testing is definitely the way to go for the best improvement and therefore the best conversion rates.

5th Apr 2010, 02:58 AM	#1
dtendrich Writer of Copy War Room Member Join Date: 2009 Posts: 162 Thanks: 16 Thanked 36 Times in 18 Posts	What's a good squeeze page conversion rate? Share on: Hey, What's a good squeeze page conversion rate? Thanks, David
	Copywriting Tips, internet marketing jargon, thoughts, and rants by me. Atlanta Copywriter, serving clients worldwide. Write your life. David Tendrich

5th Apr 2010, 03:06 AM	#2
BrainCopy WSO Copywriter War Room Member Join Date: 2010 Location: The Warrior Forum Posts: 426 Thanks: 101 Thanked 95 Times in 57 Posts	Re: What's a good squeeze page conversion rate? <_< Share on: I've heard of people receiving from 25% up to 40% sometimes even more. I heard that one of Frank Kerns buddies put just a video of him eating chips and listening to music for like 7 minutes and he received like 70% Conversion rate. It was for a product launch a couple years back if im not mistaken.

5th Apr 2010, 03:18 AM	#3
N4PGW Buck War Room Member Join Date: 2008 Location: Blue Ridge Mountains Posts: 1,034 Thanks: 576 Thanked 229 Times in 174 Posts	Re: What's a good squeeze page conversion rate? <_< Share on: For what it is worth, I am not the money maker here, but take my reply for what it is worth. What you are asking is a very relative question. I have heard or read from various marketers that the number can be anywhere from 0.5% to 10%. But that really depends on your product, purpose and market and cost of marketing. If you are selling a $100 product and it costs you $1.00 per lead and you get a 0.5% conversion, then you receive $50 for every $100 you spend. You will have to make up the loss by buying more leads . On the other hand, if you pay $1.00 for a classified ad that pulls 100 leads per week, then you earn $50 for every dollar you spent. Qualified leads, such as those from PPC which are target towards a particular audience related to your product, should bring in a higher conversion rate than unqualified leads, say like those of a general classified ad site. Ideally, you start off with a profitable return and with tweaking of your ad and your squeeze page, you push for higher and higher returns. After all, isn't that what split testing is all about?

5th Apr 2010, 03:56 AM	#4
Kris Turner HyperActive Warrior War Room Member Join Date: 2009 Location: England Posts: 478 Thanks: 29 Thanked 59 Times in 46 Posts	Re: What's a good squeeze page conversion rate? Share on: I consider anything below 20% to be bad. By best site gets around 50%, most others are in the 30s.

5th Apr 2010, 04:06 AM	#5
ethne_hunt HyperActive Warrior War Room Member Join Date: 2010 Posts: 169 Thanks: 29 Thanked 19 Times in 16 Posts	Re: What's a good squeeze page conversion rate? Share on: where can i get free or paid templates for a Squeeze page ?

5th Apr 2010, 04:20 AM	#6
Kevin-VirtualProfitCenter Full Frontal Lobe Nudity War Room Member Join Date: 2009 Location: Knoxville, TN Posts: 911 Thanks: 506 Thanked 509 Times in 204 Posts	Re: What's a good squeeze page conversion rate? Share on: In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted. I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1: The best page is doing 81.8%, the worst is doing 70.1%. There are many reasons why a page does well or not so well. The formula I use for successful squeeze pages is this: Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.
	The Miracle Squeeze Page: Scientifically Proven to Convert 84.1% of Visitors into Subscribers Works for Anybody, Any niche - It's so simple you'll wonder why everyone isn't using it Click Here Now to Download It!

5th Apr 2010, 05:13 AM	#8
dtendrich Writer of Copy War Room Member Join Date: 2009 Posts: 162 Thanks: 16 Thanked 36 Times in 18 Posts	Re: What's a good squeeze page conversion rate? Share on: Hey, Thanks for your replies everyone Mine is converting at about 11% - looks like I have some tweaking to do. Kevin - preciate the in-depth tips man. I'm going to split-test some variations on the squeeze page and see what's working. Thanks again guys, David
	Copywriting Tips, internet marketing jargon, thoughts, and rants by me. Atlanta Copywriter, serving clients worldwide. Write your life. David Tendrich

5th Apr 2010, 05:19 AM	#9
AndrewStark Advanced Warrior War Room Member Join Date: 2007 Location: United Kingdom. Posts: 902 Thanks: 89 Thanked 281 Times in 145 Posts	Re: What's a good squeeze page conversion rate? Share on: Your question is a bit like "How long is a piece of string?" If you're doing a launch with targeted traffic from people with lists then expect a high number. If you just send random traffic then you'll do well to get 1%. For design the simpler the better, and make sure that people know what they will get in exchange for their e-mail address.

5th Apr 2010, 05:33 AM	#10
ragstworiches HyperActive Warrior War Room Member Join Date: 2007 Location: , , United Kingdom. Posts: 235 Thanks: 86 Thanked 18 Times in 14 Posts	Re: What's a good squeeze page conversion rate? Share on: Hi, I would say if you're talking about clickbank sales pages, you are looking at 5-20% conversion rates for the majority in my experience. I suppose it depends on what people are converting to as 5% for a $200 product is just as good as 50% for a $20 product in terms of front end profit. Phil

5th Apr 2010, 07:26 AM	#11
jbsmith Jeff War Room Member Join Date: 2003 Location: Ottawa,Canada. Posts: 2,216 Thanks: 15 Thanked 1,046 Times in 712 Posts	Re: What's a good squeeze page conversion rate? Share on: Actually, the biggest difference is what traffic you are sending to the squeeze page. If you are forwarding "cold" (re: non-subscriber) traffic to your squeeze from multiple sources such as ppc ads, article or content webs, blogs, etc... then you will tend to see lower conversions - likely somewhere in the neighborhood of 10-15% but upwards of 20% is possible. On the other hand, if you have highly targeted "warm" traffic (your own subscribers, partners who endorse) then you can easily see over 50% The reality is that most people mix all of that together and it averages out to somewhere between 10-20%. I have gotten > 50% conversions on squeeze pages, but that has always been with subscribers or JV's Jeff
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5th Apr 2010, 03:38 PM	#13
Dr.faizan HyperActive Warrior Join Date: 2009 Posts: 341 Thanks: 36 Thanked 17 Times in 17 Posts	Re: What's a good squeeze page conversion rate? Share on: Can anyone tell me where can I find a squeeze page script for free? It would be of great help to me..

19th Jun 2010, 04:24 AM	#14
frqhuss HyperActive Warrior Join Date: 2010 Location: Shahabad Gulbarga Posts: 353 Thanks: 25 Thanked 15 Times in 15 Posts	Re: What's a good squeeze page conversion rate? Share on: If you get targeted traffic than 20% to 30% is the good conversion rate but below or high conversion rate also depends on the page...
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19th Jun 2010, 04:25 AM	#15
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: 2009 Posts: 3,065 Thanks: 751 Thanked 894 Times in 575 Posts	Re: What's a good squeeze page conversion rate? Share on: The most important factor is not the squeeze page in itself, but the source of traffic. A poor squeeze page can easily convert at over 40% conversion rate (which is VERY good) if it comes recommended by source you trust. So the key to opt-in ratios is more related to the traffic source than to the squeeze page itself. By the way, this is the squeeze page templates I got coded and use myself: http://www.cheapinternetmarketingtoo...page-generator

19th Jun 2010, 06:48 PM	#16
mlord10 Advanced Warrior War Room Member Join Date: 2008 Location: Atlanta, Georgia Posts: 886 Thanks: 25 Thanked 199 Times in 156 Posts Blog Entries: 13	Re: What's a good squeeze page conversion rate? Share on: My squeeze page is currently converting at approximately 40%. Since you said that yours is only converting at 11%, I would say that you have some serious tweaking to do! You also have to keep in mind that the traffic sources you use will effect your squeeze page conversion rates. The more targeted your traffic, the higher your opt-in rates will be. I would say shoot for a minimum of at least 25%.
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19th Jun 2010, 07:51 PM	#17
Colin Theriot caveat lector,emptor fiet War Room Member Join Date: 2009 Location: Roswell, GA Posts: 730 Thanks: 159 Thanked 763 Times in 282 Posts	Re: What's a good squeeze page conversion rate? Share on: Having written a pretty good few squeeze pages now, there is a wide, wide range of acceptable rates depending on what kind of traffic you're sending, and how well you match up what they read that leads to the landing page, and what the landing page delivers as far as furthering the expectation enough to get the prospect to leap across that gap and provide their info. Even then, the message has to come from a source the prospect trusts, and that can give a halo effect to the landing page that can't really be measured by software. My opinion is that anything north of 1% is "good" because you can then test and improve. Sometimes, even just trying different traffic will get a better result without touching a thing on the page at all. How good you are happy with getting it is up to you. I recommend "as good as possible without excessive work". Some general tips for writing good squeeze pages: 1. Be specific. Be direct. Your headline should say specifically "Hey you - YES YOU - this right here is for you." A single paragraph after that should say what it is you've got. Then some bullets. Then a close that says why they need to get it NOW and how to get it. That's it. 2. Bullets - use FAB to develop really compelling bullets - I like longish ones myself. FAB is Feature, Advantage, Benefit. For example, in an car, ABS brakes are a feature. The advantage they give you is better stopping power. The benefit is peace of mind knowing that you and your family are safe, being able to stop short of harm's way. 3. Half the battle is won in the copy designed to send people TO the squeeze. I don't usually do this with PPC ads myself. I write email copy. What I recommend here is to make the big promise early on with a link. Then go on to describe and diagnose the problem in detail, then offer another couple of links. Then at the end, or even in a P.S. give the reason they need to go check it out NOW vs. later. What happens is the people who are immediately interested in everything they are referred to will pop over. The more skeptical types will instead be described a problem - if they HAVE that problem, they will be highly interested in a solution, because you've re-created the experience of the problem. They're feeling it right now. What's more, they will PRESUME that a solution exists and that you know what it is. Simply by accurately describing the problem. It's true, people make this presumption all the time - "but doctor, if you know what it IS, how can there be no CURE?!" Then, when they pursue that line of inquiry over to the squeeze, the headline should grab them by the ears. "HEY PEOPLE WHO HAVE THIS PROBLEM, IT'S SOLVED" They should be drawn right in, because they will feel it's speaking directly to them. Now, I know some of that may be kind of mumbo-jumbo-y, I apologize. But it gets results - I was told that on an in-house test list with email and squeeze copy I wrote, the offer got 80% opt-in. Mind you "free awesome software" is not a hard sell. Which only goes to show - even making a better offer can affect the opt-in rate, even if the copy and traffic are terrible and untargeted.
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19th Jun 2010, 08:07 PM	#18
Stuart Stirling Internet Marketing Sensei War Room Member Join Date: 2006 Location: Nihonmatsu City, Japan. Posts: 297 Thanks: 193 Thanked 77 Times in 63 Posts Blog Entries: 4	Re: What's a good squeeze page conversion rate? Share on: I've had up to 82% conversions on one of my latest squeeze page! It really depends on your offer and your traffic... copy is still important but third on the list. Just have a good headline, explain what you're giving them and add a strong call to action. That's about it! But anything above 50% conversions is good and it's the least you should expect, If not, keep tweaking one or all of the above 3 areas. Stuart Stirling
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20th Jun 2010, 01:57 AM	#20
Sara Young Advanced Warrior War Room Member Join Date: 2009 Posts: 808 Thanks: 613 Thanked 255 Times in 116 Posts Blog Entries: 5	Re: What's a good squeeze page conversion rate? Share on: It also depends on the niche. I had a similar squeeze page for an IM niche and a non-IM niche. In the non-IM niche, the opt-in rate was 80%. In the IM niche, it was 50%.
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20th Jun 2010, 02:03 AM	#21
Chris Worner Senior Warrior Member War Room Member Join Date: 2009 Location: Narnia Posts: 1,433 Thanks: 3,245 Thanked 813 Times in 432 Posts	Re: What's a good squeeze page conversion rate? Share on: I know warriors who have landing pages with as high as 70-80% over a really extended amount of time. If you want to learn how to increase your opt-in rate, heres a QT: Less is more An intriguing headline which is to the point and the email box is all you need. Eben Pagans old squeeze page which promised to reveal the secret to knowing when to go for the kiss is a prime example of this. Chris

20th Jun 2010, 02:44 AM	#22
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,472 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: What's a good squeeze page conversion rate? Share on: Don't worry about listening to all these figures being thrown around by all the others. 20%, 50%, 80%, pfft, whatever. Anyone who gave you an answer like that to this question is probably not someone you should be listening to anyway. A good squeeze page conversion rate is the one that you end up with after split testing various versions of your squeeze page. In your market it could be 42.94% or it could be 76% - but everyone else's conversion rates are totally irrelevant to yours. Different markets act entirely different and so trying to compare them is a fruitless exercise. In fact a lot of the conversion rates being thrown around above are probably just figures these people have either heard being thrown around by other marketers or what they have been told their ideal conversion rate should be. Start split testing and your conversion rate will slowly improve over time.
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20th Jun 2010, 06:14 AM	#25
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: 2009 Posts: 3,065 Thanks: 751 Thanked 894 Times in 575 Posts	Re: What's a good squeeze page conversion rate? Share on: Here's a PDF report I wrote a while back explaining the key characteristics of high-converting squeeze pages: http://www.cheapinternetmarketingtoo...queezePage.pdf (it's 100% and there's no need to opt-in)

4th Sep 2014, 09:02 PM	#27
Handsdown Active Warrior Join Date: 2012 Posts: 31 Thanks: 3 Thanked 1 Time in 1 Post	Re: What's a good squeeze page conversion rate? Share on: Yes, traffic is probably the biggest thing... For those of you posting conversion rates, what methods are you using to drive traffic? Facebook ads, solo ads...?
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5th Sep 2014, 10:50 AM	#30
Handsdown Active Warrior Join Date: 2012 Posts: 31 Thanks: 3 Thanked 1 Time in 1 Post	Re: What's a good squeeze page conversion rate? Share on: lol I just realized that, sorry I didn't notice that at first. What are some of the more successful ways you guys are driving traffic?
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4th Oct 2014, 02:42 AM	#31
dariusdarius Author, Marketer War Room Member Join Date: 2013 Location: Romania Posts: 91 Thanks: 17 Thanked 12 Times in 10 Posts	Re: What's a good squeeze page conversion rate? Share on: Hi, The conversion will depend a lot on outside factors, like traffic source and niche.Another very important aspect would be your squeeze page quality. I believe you should optimize it for different traffic sources. A good page conversion can also be 1% if your traffic is not targeted or free.It all depends. The key to high conversions is testing. Test your background image, your headline,the benefits and your call to action button. You could be losing or winning here, it depends on you. To answer your question, I personally believe that a conversion under 30% is not alright nor profitable. Darius

4th Dec 2014, 02:19 PM	#32
Alex Langidis Internet Marketing Expert War Room Member Join Date: 2014 Location: Greece Posts: 29 Thanks: 6 Thanked 15 Times in 10 Posts	Re: What's a good squeeze page conversion rate? Share on: I'm getting 30-60% convert on my squeeze page but depends on the quality of the traffic and if traffic is coming to your sp is high targeted
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31st Dec 2014, 07:34 AM	#33
BudiT Overdriven Warrior Join Date: 2014 Location: Singapore Posts: 138 Thanks: 80 Thanked 51 Times in 39 Posts	Re: What's a good squeeze page conversion rate? Share on: At one time I got a 81% conversion rate, but I'm averaging at 40 - 60% It seriously depends on how much testing has been done to optimize your landing page, and how good the quality of the traffic source is. ~ Budi T

10th Sep 2015, 12:41 PM	#34
ehwtfxz Warrior Member Join Date: 2015 Posts: 15 Thanks: 7 Thanked 2 Times in 2 Posts	Re: What's a good squeeze page conversion rate? Share on: What is a good amount of traffic to do a split test with? Everyone's talking about testing headlines, copy, benefits. But when is it good time to test? After 100 clicks? 200 clicks? What if I get 40% with 100 clicks, but 80% at 200 clicks, but 30% at 300 clicks? Is there a general guide on split-testing?

29th Sep 2015, 05:23 PM	#35
shaunybb Underground Affiliate :) Join Date: 2015 Location: Canada Posts: 1,126 Thanks: 861 Thanked 481 Times in 324 Posts	Re: What's a good squeeze page conversion rate? Share on: Most typical marketers see a conversion rate of 25-30% but let's not be typical, the best marketers in the world consistently get 70-80% and why? Because they split test, improve and optimise

30th Sep 2015, 02:41 AM	#36
davidricherd SEO Services Miami Join Date: 2015 Location: CA Posts: 242 Thanks: 39 Thanked 48 Times in 44 Posts	Re: What's a good squeeze page conversion rate? Share on: Conversion rate is approx. 30% for each internet marketer.
	Digital Marketing & SEO

1st Oct 2015, 09:43 AM	#37
TheOne26 David Trinh Join Date: 2015 Posts: 37 Thanks: 3 Thanked 6 Times in 6 Posts	Re: What's a good squeeze page conversion rate? Share on: Any where between 40 and 50% is good, 50 - 60% is expertise, 60 - 70% is mastery and above that, well... are the big guys with a proven funnel and insanely hot traffic! Achieving this rate requires a TON of split testing!

27th Oct 2015, 07:00 AM	#38
livitweb HyperActive Warrior War Room Member Join Date: 2011 Location: Australia Posts: 115 Thanks: 8 Thanked 11 Times in 10 Posts Blog Entries: 17	Re: What's a good squeeze page conversion rate? Share on: I totally agree - Split testing is definitely the way to go for the best improvement and therefore the best conversion rates.
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