What's a good squeeze page conversion rate?

37 replies
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Hey,

What's a good squeeze page conversion rate?

Thanks,
David
#<< #conversion #good #page #rate #squeeze
  • Profile picture of the author BrainCopy
    I've heard of people receiving from 25% up to 40% sometimes even more.
    I heard that one of Frank Kerns buddies put just a video of him eating chips
    and listening to music for like 7 minutes and he received like 70% Conversion rate.
    It was for a product launch a couple years back if im not mistaken.
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  • Profile picture of the author N4PGW
    For what it is worth, I am not the money maker here, but take my reply for what it is worth.

    What you are asking is a very relative question. I have heard or read from various marketers that the number can be anywhere from 0.5% to 10%. But that really depends on your product, purpose and market and cost of marketing.

    If you are selling a $100 product and it costs you $1.00 per lead and you get a 0.5% conversion, then you receive $50 for every $100 you spend. You will have to make up the loss by buying more leads .

    On the other hand, if you pay $1.00 for a classified ad that pulls 100 leads per week, then you earn $50 for every dollar you spent.

    Qualified leads, such as those from PPC which are target towards a particular audience related to your product, should bring in a higher conversion rate than unqualified leads, say like those of a general classified ad site.

    Ideally, you start off with a profitable return and with tweaking of your ad and your squeeze page, you push for higher and higher returns. After all, isn't that what split testing is all about?
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  • Profile picture of the author Kris Turner
    I consider anything below 20% to be bad. By best site gets around 50%, most others are in the 30s.
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    • Profile picture of the author U-MakeMoneyOnline.com
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      • Profile picture of the author dtendrich
        Hey,

        Thanks for your replies everyone

        Mine is converting at about 11% - looks like I have some tweaking to do.

        Kevin - preciate the in-depth tips man. I'm going to split-test some variations on the squeeze page and see what's working.

        Thanks again guys,
        David
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    • Profile picture of the author jonbeebe
      Originally Posted by Alex Taylor View Post

      I consider anything below 20% to be bad. By best site gets around 50%, most others are in the 30s.
      I agree with Alex here... my current squeeze page is getting an average of 34%.

      Once you get past 20% though, or anytime really, you can use Google's Website Optimizer (free) that will allow you to split-test certain elements so you can continuously improve your results.

      It recommends on the Google Website Optimizer website that you wait until 100 conversions (opt-ins in your case) to assess your split-test results. It's a great tool and I plan on using it to improve my squeeze page as much as I can this year.
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  • Profile picture of the author ethne_hunt
    where can i get free or paid templates for a Squeeze page ?
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  • In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted.

    I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1:


    The best page is doing 81.8%, the worst is doing 70.1%.

    There are many reasons why a page does well or not so well.

    The formula I use for successful squeeze pages is this:

    Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.
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    • Profile picture of the author Midas3 Consulting
      Originally Posted by Kevin-VirtualProfitCenter View Post

      In almost every niche where you are talking about targeted traffic your squeeze page should convert 50%. If not, then something needs to be adjusted.

      I am pretty constantly testing squeeze page variations using Google Optimizer. Here is a screen shot of a test I have been running since 3/1:


      The best page is doing 81.8%, the worst is doing 70.1%.

      There are many reasons why a page does well or not so well.

      The formula I use for successful squeeze pages is this:

      Make a specific, limited PROMISE of a change you can make in your subscriber's life; PROVE you can deliver by using testimonials or other powerful proof and PITCH your subscription.
      Care to share an template example of your squeeze page Kevin ?
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  • Profile picture of the author badboy_Nick
    Originally Posted by dtendrich View Post

    Hey,

    What's a good squeeze page conversion rate?

    Thanks,
    David
    I'd say 25% from somewhat targeted traffic should be your goal.

    Any questions just let me know

    Nick
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  • Profile picture of the author AndrewStark
    Your question is a bit like "How long is a piece of string?"

    If you're doing a launch with targeted traffic from people with lists then expect a high number.

    If you just send random traffic then you'll do well to get 1%.

    For design the simpler the better, and make sure that people know what they will get in exchange for their e-mail address.
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  • Profile picture of the author ragstworiches
    Hi,

    I would say if you're talking about clickbank sales pages, you are looking at 5-20% conversion rates for the majority in my experience.

    I suppose it depends on what people are converting to as 5% for a $200 product is just as good as 50% for a $20 product in terms of front end profit.

    Phil
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  • Profile picture of the author jbsmith
    Actually, the biggest difference is what traffic you are sending to the squeeze page. If you are forwarding "cold" (re: non-subscriber) traffic to your squeeze from multiple sources such as ppc ads, article or content webs, blogs, etc... then you will tend to see lower conversions - likely somewhere in the neighborhood of 10-15% but upwards of 20% is possible.

    On the other hand, if you have highly targeted "warm" traffic (your own subscribers, partners who endorse) then you can easily see over 50%

    The reality is that most people mix all of that together and it averages out to somewhere between 10-20%.

    I have gotten > 50% conversions on squeeze pages, but that has always been with subscribers or JV's

    Jeff
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  • Profile picture of the author blogonator
    Originally Posted by dtendrich View Post

    Hey,

    What's a good squeeze page conversion rate?

    Thanks,
    David
    Anything that converts at less than 25% is deemed a failure, in most people's opinions.
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    Hasta la WinVista, Baby!

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  • Profile picture of the author Dr.faizan
    Can anyone tell me where can I find a squeeze page script for free? It would be of great help to me..
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  • Profile picture of the author frqhuss
    If you get targeted traffic than 20% to 30% is the good conversion rate but below or high conversion rate also depends on the page...
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  • The most important factor is not the squeeze page in itself, but the source of traffic. A poor squeeze page can easily convert at over 40% conversion rate (which is VERY good) if it comes recommended by source you trust.

    So the key to opt-in ratios is more related to the traffic source than to the squeeze page itself.

    By the way, this is the squeeze page templates I got coded and use myself: http://www.cheapinternetmarketingtoo...page-generator
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  • Profile picture of the author mlord10
    My squeeze page is currently converting at approximately 40%. Since you said that yours is only converting at 11%, I would say that you have some serious tweaking to do!

    You also have to keep in mind that the traffic sources you use will effect your squeeze page conversion rates. The more targeted your traffic, the higher your opt-in rates will be.

    I would say shoot for a minimum of at least 25%.
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  • Profile picture of the author Colin Theriot
    Having written a pretty good few squeeze pages now, there is a wide, wide range of acceptable rates depending on what kind of traffic you're sending, and how well you match up what they read that leads to the landing page, and what the landing page delivers as far as furthering the expectation enough to get the prospect to leap across that gap and provide their info.

    Even then, the message has to come from a source the prospect trusts, and that can give a halo effect to the landing page that can't really be measured by software.

    My opinion is that anything north of 1% is "good" because you can then test and improve. Sometimes, even just trying different traffic will get a better result without touching a thing on the page at all. How good you are happy with getting it is up to you. I recommend "as good as possible without excessive work".

    Some general tips for writing good squeeze pages:

    1. Be specific. Be direct. Your headline should say specifically "Hey you - YES YOU - this right here is for you." A single paragraph after that should say what it is you've got. Then some bullets. Then a close that says why they need to get it NOW and how to get it. That's it.

    2. Bullets - use FAB to develop really compelling bullets - I like longish ones myself. FAB is Feature, Advantage, Benefit. For example, in an car, ABS brakes are a feature. The advantage they give you is better stopping power. The benefit is peace of mind knowing that you and your family are safe, being able to stop short of harm's way.

    3. Half the battle is won in the copy designed to send people TO the squeeze. I don't usually do this with PPC ads myself. I write email copy. What I recommend here is to make the big promise early on with a link. Then go on to describe and diagnose the problem in detail, then offer another couple of links. Then at the end, or even in a P.S. give the reason they need to go check it out NOW vs. later.

    What happens is the people who are immediately interested in everything they are referred to will pop over. The more skeptical types will instead be described a problem - if they HAVE that problem, they will be highly interested in a solution, because you've re-created the experience of the problem. They're feeling it right now.

    What's more, they will PRESUME that a solution exists and that you know what it is. Simply by accurately describing the problem. It's true, people make this presumption all the time - "but doctor, if you know what it IS, how can there be no CURE?!"

    Then, when they pursue that line of inquiry over to the squeeze, the headline should grab them by the ears. "HEY PEOPLE WHO HAVE THIS PROBLEM, IT'S SOLVED" They should be drawn right in, because they will feel it's speaking directly to them.

    Now, I know some of that may be kind of mumbo-jumbo-y, I apologize. But it gets results - I was told that on an in-house test list with email and squeeze copy I wrote, the offer got 80% opt-in. Mind you "free awesome software" is not a hard sell.

    Which only goes to show - even making a better offer can affect the opt-in rate, even if the copy and traffic are terrible and untargeted.
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  • Profile picture of the author Stuart Stirling
    I've had up to 82% conversions on one of my latest squeeze page!
    It really depends on your offer and your traffic... copy is still important
    but third on the list.
    Just have a good headline, explain what you're giving them and add
    a strong call to action. That's about it!

    But anything above 50% conversions is good and it's the least you should
    expect, If not, keep tweaking one or all of the above 3 areas.

    Stuart Stirling
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  • Profile picture of the author Chris Worner
    I know warriors who have landing pages with as high as 70-80% over a really extended amount of time. If you want to learn how to increase your opt-in rate, heres a QT:

    Less is more

    An intriguing headline which is to the point and the email box is all you need.

    Eben Pagans old squeeze page which promised to reveal the secret to knowing when to go for the kiss is a prime example of this.

    Chris
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    • Profile picture of the author WillR
      Don't worry about listening to all these figures being thrown around by all the others. 20%, 50%, 80%, pfft, whatever.

      Anyone who gave you an answer like that to this question is probably not someone you should be listening to anyway. A good squeeze page conversion rate is the one that you end up with after split testing various versions of your squeeze page. In your market it could be 42.94% or it could be 76% - but everyone else's conversion rates are totally irrelevant to yours. Different markets act entirely different and so trying to compare them is a fruitless exercise.

      In fact a lot of the conversion rates being thrown around above are probably just figures these people have either heard being thrown around by other marketers or what they have been told their ideal conversion rate should be.

      Start split testing and your conversion rate will slowly improve over time.
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    • Originally Posted by skyfox7 View Post

      If you want to learn how to increase your opt-in rate, heres a QT:

      Less is more

      An intriguing headline which is to the point and the email box is all you need
      I totally agree with this. My best converting squeeze page ever was a punchy headline, a screenshot of what was awaiting them upon opting-in, and the opt-in form itself.
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  • Profile picture of the author Handsdown
    Yes, traffic is probably the biggest thing...

    For those of you posting conversion rates, what methods are you using to drive traffic?

    Facebook ads, solo ads...?
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    • Profile picture of the author Brent Stangel
      Originally Posted by Handsdown View Post

      Yes, traffic is probably the biggest thing...

      For those of you posting conversion rates, what methods are you using to drive traffic?

      Facebook ads, solo ads...?
      As this thread is four years old the methods have changed...probably.
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      • Profile picture of the author perryny
        Originally Posted by Brent Stangel View Post

        As this thread is four years old the methods have changed...probably.
        I was reading the posts, and when I saw Colin Theriot joining the conversation, I knew something was up...
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  • Profile picture of the author Handsdown
    lol I just realized that, sorry I didn't notice that at first.

    What are some of the more successful ways you guys are driving traffic?
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  • Profile picture of the author dariusdarius
    Hi,

    The conversion will depend a lot on outside factors, like traffic source and niche.Another very important aspect would be your squeeze page quality. I believe you should optimize it for different traffic sources.

    A good page conversion can also be 1% if your traffic is not targeted or free.It all depends.

    The key to high conversions is testing. Test your background image, your headline,the benefits and your call to action button. You could be losing or winning here, it depends on you.

    To answer your question, I personally believe that a conversion under 30% is not alright nor profitable.

    Darius
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  • Profile picture of the author Alex Langidis
    I'm getting 30-60% convert on my squeeze page but depends on the quality of the traffic and if traffic is coming to your sp is high targeted
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    • Profile picture of the author BudiT
      At one time I got a 81% conversion rate, but I'm averaging at 40 - 60%

      It seriously depends on how much testing has been done to optimize your landing page, and how good the quality of the traffic source is.

      ~ Budi T
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  • Profile picture of the author ehwtfxz
    What is a good amount of traffic to do a split test with? Everyone's talking about testing headlines, copy, benefits. But when is it good time to test? After 100 clicks? 200 clicks? What if I get 40% with 100 clicks, but 80% at 200 clicks, but 30% at 300 clicks? Is there a general guide on split-testing?
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    • Profile picture of the author shaunybb
      Most typical marketers see a conversion rate of 25-30% but let's not be typical, the best marketers in the world consistently get 70-80% and why?


      Because they split test, improve and optimise
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  • Profile picture of the author davidricherd
    Conversion rate is approx. 30% for each internet marketer.
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  • Profile picture of the author TheOne26
    Any where between 40 and 50% is good, 50 - 60% is expertise, 60 - 70% is mastery and above that, well... are the big guys with a proven funnel and insanely hot traffic! Achieving this rate requires a TON of split testing!
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    • Profile picture of the author livitweb
      I totally agree - Split testing is definitely the way to go for the best improvement and therefore the best conversion rates.
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