seekdefo

Here is a new post on CrazyEgg that shows how you can use behavioral targeting and personalization to get higher email opens and low churn.

As per Scott Brave of Baynote
"Personalization is much like a matchmaking exercise with the ultimate goal of pinpointing the best product or service from your catalog that best satisfies your customers’ needs,”

Here is the post The Surprising Secret to Higher Email Open Rates | The Daily Egg

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M Bissonnette

Email personalization is the key.
That important header to draw interest and to include relevance into the email or ad.
Thanks for the link.

An investment in knowledge pays the best interest

bhagabati

Some important points which can increase your higher email open rates
1-Writing interesting subject or eye catching subject
2-Subject personalisation
3-Short subject

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Brendon Zahrndt

Odd.

I see no discernible evidence in my email subject lines that would indicate that personalization leads to increased opens. Weird.

Although in that article the subject line comparison they used for their data was complete apples-to-oranges.

How's It Going vs Any Feedback.....

Those are completely unrelated subject lines.

Wonder why they would use that as a test?

pnglifesolutions

To personalize email would mean that I need to ask for more than just their email address at the opt-in stage.

Personally I would not compromise optin rates for the supposed personalization benefits.

Then again, I work mostly in IM niche where most subscribers are saavy enough to fall for this 'personalized' touch.

So this approach might still have its use in other niches perhaps.

seekdefo

Is it really?

Just think of how's going with a link to the product in the email? The user immediately thinks of his/her experience with the product.

If they loved it they'll respond with something that reflects that and if they hate they'll ramble on all things bad about the product.

What does the email asking feedback produce. I think, it would be something similar, that's what I feel, Btw I wrote the post

seekdefo

Yep I'd agree that increasing one more form field decreases conversions. However, that's not the only way to go about it. You can send mails based on user behavior and stage of user interaction with the product.

Active user — sends mails on advanced stuff that can be done. Novice user who logs in once in a blue moon — send product support videos.

WillR

Do you use names in your subject lines when sending emails to friends or family?

I know I sure don't and they are some of the most personal emails you ever send.

If you want your email to sound personal, get rid of name personalization. It's so 1990's and screams spam.

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BudaBrit

Thank you, I've just had a flash of inspiration after reading your post. Perfect idea for an email...

seekdefo

No I don't. But, do you not open emails from friends and family no matter what is in the subject line? In their case it's the person who sent the mail that matters.

When companies and marketers send mails they don't have this advantage. They have focus on "you" to get attention. Plus, there are case studies which prove that including first names led to higher open rates.

Not including names screams of the 90s.

Brevity is the soul of wit

BudaBrit

I've just opened my spam folder to take a look at some of my emails.

I have 1 email with my name in the subject line. Out of all the emails, this is the LEAST likely to be opened. Why?

Because there's no benefit in it for me. There's no hook and there's nothing to suggest it's anything more than spam.

Why? Because NO-ONE, as WillR said, writes the name in the title. Therefore it can only be a marketing email, and therefore not worth my time.

seekdefo

Just because you don't open mails with your name in the subject line doesn't mean that you can generalize everyone. Also, do you have any case-study or split tests to prove that if mails sent without first names fare better?

Brevity is the soul of wit