11 replies
  • CRO
  • |
Hi
I am running a campaign on traffic junky.
Mt ctr is .20 which is very low.
I am targeting USA.
Please give me some suggestion how can i improve my ctr.
I have tried 20 different banner.
On what factors CTR depends please give some tips.
Thanks in advance.
#ctr #improve
  • Profile picture of the author gluckspilz
    Animation or GIFS usually outperforms static when it comes to adult niche.

    That being said, I stopped doing adult stuff a while ago cause I was sort of working at Starbucks
    {{ DiscussionBoard.errors[9443928].message }}
  • Profile picture of the author peekay
    0.20% CTR on banners is good. It's double global banner CTRs of 0.1%.
    See this article : Rebirth of native advertising.

    I thought I had a problem because I had no shoes, until I met a man with no legs ...
    Signature
    Find out free how CRO can double or triple your conversions, sales & profits in the next 60 to 90 days...
    {{ DiscussionBoard.errors[9445560].message }}
  • Profile picture of the author GetFansService
    Originally Posted by Chris016 View Post

    Hi
    I am running a campaign on traffic junky.
    Mt ctr is .20 which is very low.
    I am targeting USA.
    Please give me some suggestion how can i improve my ctr.
    I have tried 20 different banner.
    On what factors CTR depends please give some tips.
    Thanks in advance.
    Hey Chris a few options.

    Since TJ is static banners ( at lest it was a year ago) your problem lies on a few things.

    1. Banner blindness, I bet your ads are not very unique, when the same people see the same ads ctr goes down, pretty common sense. So Change things up, your angle your layout etc.

    2.Being on TJ people are used to see the "same old" give them something fresh that isnt naked per say

    3. Some PS techniques like improving the Vibrancy of your banners work well, split test some photo effects.

    4. Ad copy is the some old "craiglist" stuff again mix it up.

    5. ad a border

    6. Finally ctr shouldnt matter to you, what really matters is ROI, would rather have a banner that has .3 ctr with 100% roi then a banner with 1.5 ctr with -10% roi

    Good luck
    Signature
    `` A Risk Is Not A Gamble When You Do Your Homework``Sheldon ( Me)
    {{ DiscussionBoard.errors[9450004].message }}
    • Profile picture of the author Chris016
      Originally Posted by GetFansService View Post

      Hey Chris a few options.

      Since TJ is static banners ( at lest it was a year ago) your problem lies on a few things.

      1. Banner blindness, I bet your ads are not very unique, when the same people see the same ads ctr goes down, pretty common sense. So Change things up, your angle your layout etc.

      2.Being on TJ people are used to see the "same old" give them something fresh that isnt naked per say

      3. Some PS techniques like improving the Vibrancy of your banners work well, split test some photo effects.

      4. Ad copy is the some old "craiglist" stuff again mix it up.

      5. ad a border

      6. Finally ctr shouldnt matter to you, what really matters is ROI, would rather have a banner that has .3 ctr with 100% roi then a banner with 1.5 ctr with -10% roi

      Good luck
      Thanks for your advice it really helps me.
      I will create some unique ADS.
      Thanks
      {{ DiscussionBoard.errors[9456839].message }}
  • Profile picture of the author CorrineMartin
    Hey there..

    Actually CTR is good IF you are targeting super popular countries like US, UK and AU.. but not that great if you are targeting some obscure countries like Asian countries or something! It depends..
    {{ DiscussionBoard.errors[9460238].message }}
  • Profile picture of the author Developer99
    Thanks get fans service ....good info there.
    Signature

    Developing software which makes users go WOW
    I love google and yahoohttp://yahoo.com

    {{ DiscussionBoard.errors[9511972].message }}
  • Profile picture of the author ShandieWilson
    I agree with GetFansService, nice suggestion. You can also manage your time and money in StudyGeek to earn much money that you expected.
    {{ DiscussionBoard.errors[9522402].message }}
  • {{ DiscussionBoard.errors[9523651].message }}
  • Profile picture of the author grafx77
    I agree with the sentiments above.....however, I'll add a few of my own...

    1. Use an Ad Server. If your just starting out, DoubleClick by Google is free and very useful: DoubleClick for Publishers ? Small Business


    2. Make sure your banner DOES NOT blend in with the website(s) you are advertising on, but sticks out. This includes contrasting colors.


    3. Ensure that your banners are above the fold whenever possible, even if it means a higher expense.


    4. Make sure your call to action is VERY clear. It should be the first thing visitors notice on your banner. Don't make them question for one second what your offering.


    5. Your message and color scheme of your banner should match your squeeze/landing page.


    6. Animations and Flash will only work if it doesn't conflict with your message, but highlights it. Example, a 3 page text message scrolling across your banner to merely highlight what you have to offer will NOT work. Your message should be seen immediately, yet include a flash or glow to help it catch the users eye more quickly.
    {{ DiscussionBoard.errors[9543782].message }}
  • Profile picture of the author mariajames1
    You can you CTR by making your relevancy of your title ,description by the landing page .. these should be relevance ...
    {{ DiscussionBoard.errors[9544777].message }}
  • {{ DiscussionBoard.errors[9595704].message }}

Trending Topics