Is this the most embarrassing copy ever written?
So well in fact one of my best friends didn't realize I had even come to school one day. I was hiding from the torture that would inevitably find me. The teacher calling on a student to read in-front of the class.
I love to perform for a crowd. Ask me to read... and I fall apart. I'm dyslexic. Which makes it kinda hard to read on command. The first book I ever managed to get all the way through was “Jog Frog Jog”. I was nearly 10 years old at the time. So I'd get called on. Stand up, take a deep breath and slam my words together like a stuttering drunken coal miner- hoping... I'd be so unintelligible no one would notice I was making it all up.
I find myself in a similar situation today. I'm presenting my spec copy to you knowing it needs work. Asking that you share with me some of the knowledge you've spent thousands of hours and dollars accumulating. All for my own selfish reasons of not wanting to suck.
Embarrassing.
Piece of Leather. (100% Spec Copy)
Something was wrong. Sammy - a beautiful calico cat who had been
with me ever since her mother gave birth to her in my garage 17
years ago. Was eating far more than normal.
The next day she barely ate. Maybe she was just recovering from
over indulging. No - the next day she ate nothing at all.
I took her to the doctor and there was nothing they could do.
Soon after Sammy passed. Still heartbroken. I went to the local
shelter and decided to pick out the ugliest looking cat I could find.
That's how I met Alley. She was in rough shape. Weighed no more
than two pounds, ribs sticking out, stomach sucked in, hair falling
out, no energy and totally uninterested in me.
She was perfect.
Our first few days together went how you would expect. Alley spent
her time hiding under my bed and I spent my time trying to get her
to eat. What was odd was I could hear her chewing but I
never saw any food missing.
Then I found out why.
She was chewed through the new collar the shelter gave her. Which
was a problem because the way she looked if she ever got lost
outside anyone that found her would think she's an alley cat.
Looking through what was available online. All I saw were more
cheap thrown together collars like she had before. Likely made in
some dank underground cellar on the other side of the world.
Nothing caught my eye.
Until I saw this.
(Work with me - pretend there is some decorative stitching on
this thing)
It's the small details. Smooth cognac leather beautiful and
understated. Simple brass buckle. Hand stitching. Just the look for
an older cat that's been through some things.
I almost bought that collar off impulse – until I saw the price.
$62...really? I spent another hour looking for something similar but
nothing looked as good as that simple elegant leather collar.
So I got in contact with Carly, who hand makes every collar, to find
out exactly how she could justify charging $62. Because I sure
couldn't think of any good reason.
I couldn't believe how she changed my mind.
All Natural Leather
Every collar is made from a single hide tanned for seven
months in an oak bark “tea” sourced right from Portland,
Oregon. Never rejected or discarded scraps leftover from
other projects.
The leather is cut, stamped and edged all by hand. No
machines ever touch your collar. Not even a sewing
machine. Just a couple hand tools, a needle and thread.
Every collar is stitched by hand.
Keeping the leather from looking dull and fraying is a
beeswax burnish. Making a fine - glossy edge without
using chemicals.
A conditioner made with pine and beeswax is used to
soften and smooth the leather.
The conditioner also acts as a waterproofing without
adding chemicals.
A small elastic strip is attached near the buckle making
it possible for your cat to escape from a sticky situation.
However the strip is sturdy enough to avoid accidentally
slipping off.
The collar is finished with sturdy brass rivets and
matching buckle certain to stand up to decades of wear
and tear.
Oh and there is no way a cat can chew through it.
Sizing
Total length: 13”
Buckle to first hole: 8.5”
Buckle to last hole: 11.5”
Better Than Expected
It took two weeks and it was worth it.
After taking the collar out of the box and holding it in my hand I
can tell you it's actually lighter than I thought it would be.
I also worried the leather would be rough, it's not, it feels exactly
like the skin on the back of your hand. Smooth and flexible. I put it
on my wrist. No itching or scratching – no sandpaper feeling.
It feels like running your hand along an overstuffed leather couch.
After you get your collar take a few minutes to see for yourself. Run
your fingers along the edge – feel how they glide over the
surface without any bumps or hitching. Pull on the buckle – it's
solid. Twist and stretch the collar – the leather wont crack. Run
your fingers over the stitching – nothing is out of place. The amount
of care that Carly puts into each collar is obvious.
No wonder it takes two weeks to make one.
Happy I Bought
I wanted something special that was just for my cat.
Toys disappear. Blankets and pillows get old and worn out. Years
from now I know my cat will be wearing this collar. No matter what
happens. I'll always have it.
Get Your Own Cognac Collar
Just follow THIS LINK and hit “Add to Cart.” Your total will be $62
- including shipping.
(Not the real price)
If you order before October 13th include a short message, no more
than 30 characters, or your cat's name with your order and Carly
will press it into the leather like an engraving at no extra charge.
(None of this is true)
Please allow two weeks for shipping.
Hunter Pass Leather and Carly Ng guarantee your order will be
perfect. If one stitch is out of place, if there's a tiny dot on your
leather, if the collar just doesn’t “seem” right - let her know within
90 days of your order.
You can keep the “defective” collar. You'll get a new collar of any
color you like shipped free + ALL your money back. It's that simple.
(None of this either)
Get Your Cognac Collar HERE
I'm the type of person that hates compliments and loves criticism – let it fly. I would hate to miss out on a chance to learn because someone thought I would crawl under my bed and start cutting myself or some other insanity.
Have fun.
Direct Response Copywriting
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