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Attractive Headlines

by Dhruv Arora
11 replies
I want to write an attractive headline for a blog post but it doesn't cover the keyword I am targeting. I have seen results in google coming on first page even though they do not have the keyword I typed. How does that happen? What should I do to do that?
#attractive #headlines
  • Profile picture of the author jessegilbert
    Banned
    Write for humans, not for computers. I say screw the search engine gods. You may want to put the keywords in your article somewhere, but it may not be necessary to have them in the title.
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  • Profile picture of the author CityCowboy
    Having the target keyword in your title, permalink and within the article is good for SEO, however it should look natural to your readers, if putting the target keyword in the title is not an option, then screw it, just like Jesse said, write for people not search engines.
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  • Profile picture of the author havplenty
    Google doesn't want its users to use other search engines so it puts the user experience above all else. Write for human beings and Google will reward you. If the keyword doesn't fit naturally into the title just leave it out. Or if you really have to: [keyword]:[title]

    Good luck.
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  • Profile picture of the author Dhruv Arora
    Thanks guyz!! Will definitely see to it!!
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  • Profile picture of the author Useful Survival Tools
    Hi,

    Most likely they have backlinks going to the page, where the keywords are found elsewhere in the article and not in the headlines. Most of these ranked pages have already built authority and good content over the years that's why they are on the top pages.

    Goodluck!
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  • Profile picture of the author Deborah Tolley
    Hey, as it was already mentioned so many times, try to concentrate on the quality of your content, not on the density of your keywords. Over the left, if you can't include your keywords in your headline, you can include them in the URL of your article) + well-written content which adds value to the readers, entertains them and teaches them something new, always receives more shares and feedback (and traffic, of course).

    And there are a lot of online tools for creating compelling headline, I personally use Headline Analyzer from CoSchedule, it's a great and free tool, which helps to create really engaging headlines.
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  • Profile picture of the author johnbrent606
    May be they put that keywords in their meta, that's why result are shown in this way...
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  • Profile picture of the author gnoll110
    Originally Posted by Dhruv Arora View Post

    I want to write an attractive headline for a blog post but it doesn't cover the keyword I am targeting. I have seen results in google coming on first page even though they do not have the keyword I typed. How does that happen? What should I do to do that?
    Keyword, singular?

    First, you shouldn't have just one keyword, you should have lots. They're all related to the common interest of your intended audience.

    Have about 10 primary keywords and 40 or 50 secondary supporting ones.

    Secondly, your pillar articles should naturally include the primary keywords. Supporting content, the secondary ones.

    If one of these keywords doesn't sit naturally in the title (or opening or closing paragraphs), I'd question if the content would be of interest to your intended audience.
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  • Profile picture of the author YourGoToWriter
    It's not always necessary to put the focus keyword in your title. Though it's actually good for your SEO ranking. I agree with Jess that you should write for your readers, you should write for human not for search engines.
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  • Profile picture of the author onehalf
    Having a clear and descriptive title is really important. Including the keyword in the article title is helpful for optimizing your content for search engines. However, it will not appeal to your readers if the insertion of the keywords in the article title sounds forced.
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  • Profile picture of the author gingerninjas
    Some good points here.

    My suggestions:

    Create a holding title - it will probably be a little boring but it will keep you on course

    Ensure you are writing to the title and it sets clear expectations for the reader so they know what they are reading about.

    Make it fun, cheeky or a little stand out to the reader. Use strong language and make it visual if you can.

    Be as short as you can.

    Share your title with someone else to see if they can put a different spin on it at might enhance your blog.

    Finally, leave your blog for a few hours and go back to it after on and you will probably have a fresh set of eyes to be creative.

    There are tons of great articles and tips, you'll just need to find what suits you.
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