Please help: I am trying to come up with a good headline

First off, don't stop at three choices. Try for 100.

As for the three you've listed, they all seem pretty vague. Don't try to be clever or cute.

Think. What is the single biggest headache your target prospects have regarding your service? What makes their blood pressure spike and drives them to drink?

Hammer that in your headline.

Remember, you aren't trying to get the attention of everyone. You're trying to get the attention of a very specific group of people - those in charge of IT Services.

Off the top of my head...

"It's 4:00 Friday Afternoon, the network just crashed, and your IT guy just left for ComicCon - who do you call?"

or

"Tired of being on hold so long you find yourself humming your 'support' number's jingle?"

Downtime is a negative, turn it around so it's positive.

Example:

• How we increased server uptime by 87%

• How: You're about to show traffic how to do something.
• We: Includes everyone.
• Increased: Past tense, it's already done and proven.
• Server: Niche specific.
• Uptime: Something positive.
• 87%: Specific number.

Break your headlines down like the example above and walk through each word step-by-step, tweak as needed. Keep it as short and simple as possible. Stay focused.

Always be split testing older headlines that have good conversions.

Be useful to know how prospects will see this message... is the prospect coming to your website (i.e. actively looking for IT help), or are you reaching out to them via mail/e-mail?

If it's the former, you can probably be quite direct. "Why X,XXX Small Business Owners Use [COMPANY NAME] IT Solutions."

If it's the latter, perhaps something like "The $X,XXX Profit Leak Hidden in Your Biz" or "The Little-Known Way to Boost Yer Profitz $XX,XXX", etc.

Cheers,
Colm

Thank you all for the feedback so far. I am sorry I should have mentioned how I will be displaying this headline.

I am planning on creating Facebook and Twitter covers. When someone lands on my page they would already know somewhat of what we do. I just want to have in that top banner a headline to rely the benefits prospective clients that would get by choosing us.

I hope this make more sense. Thank you.

Don't over think it my friend. You want it to stand out but don't get to crazy with it but also try not to be so mainstream with it.

Make sure there is some congruency with the headline and the copy.

Cheers!

From what you have described, you want a business slogan or tagline rather than a headline.

Headlines are a different animal that are specific to a particular story, article, offer or some other piece of content.

Steve

The business owner's office computer/computers mostly crash
first thing in the morning when they are turned on.

An it guy told me this and that's when all hell breaks loose.

Knowing this, what does the biz owner want?

He wants to know how quickly he can be up and running again.

So you create a landing page that is in a form of a questionnaire.


"What's happened to your computer?"

"Which is more important to you,
price or speed?"

"What is your location?"

"What is your phone number you can be reached?"

They click on a form submission which takes them to a page
with a time you can be onsite

Questionnaires like this are beating other forms of marketing for emergency services.

Best,
Ewen

To me, 1) is unclear. You might as well be doing source code optimization ("full speed"), or provide high-availability services ("all systems running").

2) sounds to me as if you sell hardware.

3) doesn't tell me what you're actually doing. Maybe you sell technology, like servers. Or maybe you advise about better technology. Or maybe you ... review the network and upgrades parts of it, for better uptime?

I think it's hard to come up with a good headline :- )
I'm about to post a question about that myself, & I've tried many failed headlines in the past.

I might understand something like "We can manage your servers for you", if that's what you're doing? (I hadn't encountered the phrase "managed IT services" previously)

You have really done well by coming up with those ideas but turning them into a catchy headline that will inspire readers to stop by and want to read your article is far the most pivotal thing.
Before you start writing your content, you need to understand how important planning your headline ahead is. Your headline is the first aspect of your content that your readers first see upon landing o your page. So, pay serious attention to this and you will be able to boost your site's readership, likes and buzz.
To cut it to the chase, there are simple tricks or tips I would recommend you follow to come up with attention-grabbing headlines.
Use Powerful Adjectives:
Including some powerful adjectives such as incredible, absolute, fun, effective, ultimate, easy, free, amazing, etc. in your headlines will make your article sounds authoritative and arouse your reader's sense of anxiety to want to read your article.
Use Numbers:
Perhaps you wonder why most writers always like to use numbers in their headlines, the rationale behind this is not far-fetched at all - it works magic for them. Don't you also wonder why many magazines you see in the grocery stores have numerals in their headlines? It's simply because it works. While old numbers like 3, 5, 7, etc. works a lot there is no general rule as to a particular number that you should use or work better.
Include Strong and Original Rationale:
This particularly applies to a list post. If you're considering writing a list post do consider to use words such as ways, reasons, lessons, tricks, tips, secrets, facts, and many more to buttress your point.
Give Very Valuable Promise:
Another trick to making your headlines very catchy to your readers is by making a very courageous promise. Let him/her see from the headline what h/she is going to benefit from taking his time to read your article. But don't over-promise nor renege on your promise.
Use Why, What, How and When, etc.:
By using these phrases you'll be able to stir your readers to action. No wonder such words are called "trigger words". The only thing about using this is that you can't use them when you've already used numbers.
Putting The Above Tricks Into A Practices
In order to start using the tips above, here are some examples to give you inspiration.
Taking this formula as a guide:
Trigger word / Number + Adjectives + Keywords + Keywords + Promise
Examples:
"9 Incredible Tips You Can Make Money as an Affiliate Marketer Without A Blog/Website"
"How To Make Consistent Income Without A Blog"
"Why Working Online Is The Best and Easiest Way to Make a Living"
"Making $250 Per Day - Guaranteed"
Following all the tricks above, you would be able to write a killer headline that readers will be willing to read any day anytime.

My most successful email subject line that I have used in 2017 has been, "I Destroy Businesses," which, by the way, I lifted from a thread on this forum. lol

I then went on to describe that the best way to make sure that their business wasn't one of them was to hire me to crush their competition. The email was not for the faint of heart and I'm sure that it turned as many people off as it piqued the interest of others. That was OK, because the ones that didn't respond positively were NOT people that I would have ever wanted to work with.

My most impactful message in speaking to small, especially new businesses owners, was that they are engaged in a war for survival and if they didn't approach their advertising and marketing with that in mind, they would simply become a 'casualty of war' and soon be forgotten in the marketplace.

I call it 'Blunt Force Marketing.' I was sort of, but not completely surprised, to discover in talking to prospective clients that those with a military or sports background were the most interested in hearing about my techniques.

I'm thinking of doing 'Mary Poppins Marketing' for the snowflakes.

Thank you.

You can more practice.