This Company's About To Sack Copywriters For AI

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Hey guys.... came across this post.

Check this out...


https://www.msn.com/en-ca/money/othe...416798e8&ei=23
#company #copywriters #sack
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  • Profile picture of the author DABK
    Some (maybe a lot) of marketing companies create fluff content. I know of an SEO company that could replace all its human content creators with AI and the results would be better (AI would not misspell).


    What they do is write very basic articles (they combine some ideas from your site); then they rework that in a
    FaceBook post, instagram image, pinterest image, a video (some images on your site with the section titles from the articles).


    They call it SEO. It's not. But the stuff they create floats on page 1 of Google for a bunch of minor keywords, enough of them that you get a few sales (that make you enough to keep hiring them).


    Someone I know hired for a while a lady to write her 2 FaceBook posts and one ad a week for $600 a month.


    Her posts and ad can be created with AI, by the owner, in a matter of minutes. If that lady is smart, she's getting AI to create her posts and ad, collect the same $600 and save a few hours of work a month... Or use the saved hours to get more clients.


    Originally Posted by cornell View Post

    Hey guys.... came across this post.

    Check this out...


    https://www.msn.com/en-ca/money/othe...416798e8&ei=23
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  • Profile picture of the author Kay King
    Some (maybe a lot) of marketing companies create fluff content. I know of an SEO company that could replace all its human content creators with AI and the results would be better (AI would not misspell).
    True that!

    What they do is write very basic articles (they combine some ideas from your site); then they rework that in a FaceBook post, instagram image, pinterest image, a video (some images on your site with the section titles from the articles).
    And they call it 'content marketing' ...with the goal of reusing content for maximum exposure.

    In the hands of a true writer, content can be spun and twirled and remain interesting across multiple platforms. Most IMers are not skilled writers and the common result is simply monotonous.
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  • Profile picture of the author GordonJ
    Maybe Spectrum (old Time-Warner) to start, but add almost any Fortune 500 Co...and AI might be a refreshing change from surly customer service reps, really poor copy/ads, and rehashed pics and graphics.

    I'm cheering for AI.

    As for FEAR. From so-called Copywriters/Marketers/Salesperson... the fear of being replaced belongs to those whom probably should be replaced.

    Today, AI is a godsend to those selling FEAR, whilst cashing in on with some pretty basic, and crappy ideas on how to save your job from the great AI takeover.

    So, YEA for AI for thinning the herd.

    GordonJ

    Originally Posted by cornell View Post

    Hey guys.... came across this post.

    Check this out...


    https://www.msn.com/en-ca/money/othe...416798e8&ei=23
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  • Profile picture of the author Jamell
    If artificial intelligence helps companies to run more efficiently then why not

    I call it evolution even though humans can lose their jobs . I wouldn't be intimidated by this though. We have to keep learning and evolving and we'll be fine.
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  • Profile picture of the author MelissaCollin
    even if they fire copywriters, someone has to set a technical task for artificial intelligence and check the text. Therefore, I think that this position will not completely disappear, but will simply improve.
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    • Profile picture of the author maruxz
      I am thinking about changing my copywriting fees. Originally written content - NNN of money, AI generated content - 5 times less. Some may ask why not for free? But it takes time to check a few promts and edit mistakes, not speaking about fact check.
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      • Profile picture of the author DABK
        Who's going to ask why not free? Those who would not pay you, anyway? Those who would waste your time even if they paid you (i.e., pay you $100 and bug you with after-thoughts and questions that will use up $200-worth of your time/resources)?





        Originally Posted by maruxz View Post

        I am thinking about changing my copywriting fees. Originally written content - NNN of money, AI generated content - 5 times less. Some may ask why not for free? But it takes time to check a few promts and edit mistakes, not speaking about fact check.
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        • Originally Posted by DABK View Post

          Who's going to ask why not free? Those who would not pay you, anyway? Those who would waste your time even if they paid you (i.e., pay you $100 and bug you with after-thoughts and questions that will use up $200-worth of your time/resources)?
          What is the gowin' rate for time an' resources anyways?

          If'n it ain't paid out in strife or smiles?

          That is my natchrl angle on the thrust of your jist.

          YOU SPECTIN' TO WALK STRAIGHT TAMARA, O PRINCESS?


          I can walk straight on command. It is my talent.
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  • Profile picture of the author max5ty
    The Drum came out with their list of the top Copywriters in the world - here are the first 5:

    1. MacKenzie Hart - Mischief
    2 Kelley Barrett - Leo Burnett
    3 Alessia Coschignano - Serviceplan Group
    4 Stuti Sudha - Dentsu Creative Bengaluru
    5 Katharina King - Serviceplan Group

    Have you heard of them?

    Probably not because their name isn't Halbert or something like we always hear about on here...

    but they're making millions for the companies they write for.

    There's so much more to copywriting than just sales letters and I always say if you're interested in Copywriting you need to explore beyond what we hear about here.

    I guarantee you these copywriters won't be replaced by AI because AI isn't creative when it comes to a new campaign.

    These guys come up with original ideas that can't be found anywhere else...and create millions and billions of dollars.

    So, when I hear about copywriters being replaced by AI, I have little pity for them because if they're that disposable they weren't good to start with.
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  • Profile picture of the author Kay King
    Interesting list above - 2 in India, 2 in Germany, 2 in USA - all 5 are women.
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    • Profile picture of the author max5ty
      Originally Posted by Kay King View Post

      Interesting list above - 2 in India, 2 in Germany, 2 in USA - all 5 are women.
      Women are some of the best copywriters because they know how to have an emotional connection with the customer.
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      • Originally Posted by max5ty View Post

        Women are some of the best copywriters because they know how to have an emotional connection with the customer.

        Smoochie is a 2 way street, for sures.


        I can has mowshnw'l connection 'pon demand, u wanna.
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    • Originally Posted by Kay King View Post

      Interesting list above - 2 in India, 2 in Germany, 2 in USA - all 5 are women.
      It makes sense.

      I know from personal experience that it's very difficult for a man to think like a woman...or even understand what she means when she is talking.

      Women understand men better than men understand women.

      When I was selling in people's homes, I had to sell to appeal to the man (Because I didn't have the skill to do otherwise) and then hoped that it also appealed to the wife.

      My wife was talking to me one day, and got a tad miffed because I misunderstood wat she said. I said "Honey. You have to understand that women have several shades of meaning when they speak...that men just don't have". It's literally impossible for me to level up to understand every shade of meaning, every nuance when you speak. You'll have to dumb it down, and just say what you mean...or I will misunderstand what you are saying."

      At a marketing conference, I talked to a male copywriter that was explaining to me how to appeal to women. It was obvious that it was going to be beyond me.
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  • Profile picture of the author Kay King
    Goldman Sachs commented yesterday that they could see replacing at least 25% of their employees with A.I. in the next five years.
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  • Profile picture of the author BluesPlayer
    Originally Posted by cornell View Post

    Hey guys.... came across this post.

    Check this out...


    https://www.msn.com/en-ca/money/othe...416798e8&ei=23
    If only AI could write Soap Opera Sequences and Seinfeld Method emails.

    It's only a matter of time...
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  • Profile picture of the author cornell
    The demise of this freelance copywriter---what could she have done?


    Hey guys... found another article about AI's bulldozing of the freelance writing industry:

    https://www.businessinsider.com/lost...ywriter-2023-7

    Any suggestions as to what she could've done (or can do) to thrive regardless?

    Any suggestions here would be helpful.

    Cornell
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    • Profile picture of the author DABK
      AI did not bulldozed a freelance copywriter in that article.


      There are a lot of people, including a lot of writers, who think copywriting and writing are the same thing.


      This person seems to be one of them.


      A copywriter would have positioned themselves so that they would be perceived as indispensable.


      AI is replacing the 'copywriters' who write post-type things.


      If your writing gets me 2.75% more conversions on my ads/letters than AI, even after I pay you $10000 a piece and AI $0, I'm still using you. I might add AI to the mix, if it converts enough to bring more than what running its content costs, but why would I drop you?


      Really, with numbers.


      I pay you $10000. I pay $10000 to run your piece. I get $100,000 in sales.


      I pay AI $0, pay someone $200 to feed AI info and retrieve and review and $10000 to run AI-produced piece. I get $60,000 in sales, you're golden.


      I get $90,000, you and AI are even. Now, I have to decide whether I want to put up with interacting with you (AI, I know, won't be a nuisance).


      AI gets me $125,000 in sales, you're toast.


      So, the lady in the article could have compiled a list of results she obtained from her copywriting and testimonials and gone fishing in a different pond.


      There are people who hire copywriters to write them an About page and they have no inkling that the About page can be used to convert, so they're going to pay little.


      Than, you have the ones who do understand that the About page is more than just a few words that say what the site is about. They're willing to pay more.


      And, then, there are the people who want salemanship in print, the whole thing.


      The copywriters catering to the last group are the safest from AI.



      Originally Posted by cornell View Post

      The demise of this freelance copywriter---what could she have done?


      Hey guys... found another article about AI's bulldozing of the freelance writing industry:

      https://www.businessinsider.com/lost...ywriter-2023-7

      Any suggestions as to what she could've done (or can do) to thrive regardless?

      Any suggestions here would be helpful.

      Cornell
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  • Profile picture of the author Kay King
    She could have taken the time/trouble to attract her own 'stable' of customers rather than rely on an agency to send her work. To those customers she was 'a copywriter'....


    After KNOWING her 'level' of copywriting was in decline she still spent time applying for other writing jobs. Could have bundled services - could have offered fast turn-around and low fees for generating AI copy on her own and then rewriting quickly to add the 'human element'.



    She could look in other areas for work - there are a lot of jobs out there much better than handing out grocery samples. The abilities of a writer - research, grammar, ability to communicate, discipline - are positive points for many jobs she might find. My guess is she adds 'stand up comedy' to her resumes - but if she isn't paid for it, it's a hobby that might not be a positive on a job application.


    In the article you listed - she still lists herself as 'writer and comedian'.
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  • Profile picture of the author max5ty
    If you want to be a copywriter that pulls in the big bucks you have got to learn to use emotions.

    There are a ton of copywriters out there that can write something and help you make 2X or 3X your ad spend...but the good copywriters will pull in 10x and more.

    Emotions are what sell. You have got to learn how to write with emotion. It can be learned.

    I have tried almost every way imaginable to get AI to write with emotion...it does it on a basic level, but not the level you need to be on.

    I have nothing at all against AI. It's a powerful tool to use. But, it's limited in the emotional aspect you need as a copywriter.

    There really is a difference between everyday copywriters and those that build companies from nothing into mega powerhouses.

    Learn to write using emotions and you'll never ever be replaced.
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  • Profile picture of the author spartan14
    Well this its part of life and people should adapt
    For example people who are writers should also learn another skill as ai advance day by day they live on a dangerous field
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    • Originally Posted by spartan14 View Post

      Well this its part of life and people should adapt
      For example people who are writers should also learn another skill as ai advance day by day they live on a dangerous field
      Neato metaphor for way unecessary females to have thuh babes tweezahed outta thuh very wombholes.

      Let us glide more gleefully toward an interaction between hearts & flesh an' glorious enhancementstuffs so's we don't gotta become parta A-holecentral.
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