And also...

A little free time this morning so I thought I'd mention something...

a lot of copywriters are focused on writing a sales letter. They work on getting the headline and opening right, and then everything else...then they give it to the business owner, sit back, and wait for the results.

I think that's a big mistake.

I also think a good copywriter should also be a good marketer.

Depending on the product you're writing for, you'll probably need multiple sales letters. Examples...one for women, one for men, one for those that haven't heard of your product, one for those that have heard about it and are on the fence, one for those...

see what I mean?

The big thing too many copywriters also fail to do is...

they don't control what happens after their message is read. The landing page. The email sequences. The sign-up page...

'Hey Bob, we saw you checked us out but didn't call...'

'Hey Mary, thanks for your interest...'

'Hey Larry, was it us?'

What I'm saying is, you also want to have control over everything that happens after they read your message.

Being a good copywriter also means ensuring your messages are read and then followed up on with the best sales tactics. Not giving advice and making needed changes on what happens after a reader reads your message is allowing your client to dictate how well your message performs.

So, the next time you hear about a copywriter offering a sales letter for cheap...realize they probably don't have a big clue of the bigger picture. A customer really needs more than just a sales letter to make their product a success.

You as a copywriter need to enlighten your clients about everything you can offer...and when you do it successfully, you'll have a lot better chance of offering your clients success