Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

by joe golfer Posted: 13 years ago 44 replies

#copywriting #blind #copywriters #man #marketers #resources #storytelling #words #write

TheSalesBooster 13 years ago

This should be a sticky.
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- CopyMonster 13 years ago
  
  Nice post Joe.
  
  Here's one for ya (not so much story, but on targeting emotions):
  
  Karl Iglesias - Writing for Emotional Impact
  
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- BrianMcLeod 13 years ago
  
  Agreed... and done.
  
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- anwar001 13 years ago
  
  I agree. Nice share!
  
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- blogmilla 12 years ago
  
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CharismaticMannequin 13 years ago

Great post Joe! Thanks, and I'm sure we'll get a lot out of this.

One tip for newer copywriters reading this though; Don't get hung up on reading too much. Ensure you balance reading the theory, with actually practicing the techniques. I made this mistake at the start, and I got into a sort of addiction where I thought I could never really get started until I'd read the next book, then the next one, and so on...

Learn and practice!

Thanks again Joe,

Ben.
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- SeanIM 13 years ago
  
  Copywriting without works is fantasy.
  
  Great F'ing thread by the way. Kick arse resources!
  
  Thanks to the OP
- cozens 13 years ago
  
  Very much on point. Reading, reading, reading only can be a big distraction.
  Thanks Ben.
- IamLeo 10 years ago
  
  thanks,, i really do feel that way lately.
RickDuris 13 years ago

THANK YOU, JOE!

Lots of perspective in that list.

My favorite's David Mamet's take: What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling

- Rick Duris
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The Copy Nazi Banned 13 years ago

I'm loving that snow globe link - #2.
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DougBarger 13 years ago

Great work Joe.
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Mark Andrews Banned 13 years ago

Russell Brand's thoughts on Robert McKee
who one or two of you will be familiar with...

The Fantastic Russell Brand on Robert McKee's Story Seminar - YouTube

Story Substance Structure Style and The Principles of SCR by McKee Robert NE 0413715604 | eBay

www.youtube.com/watch?v=MMrPdxLqIlU
Smoking hot,

Mark Andrews
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- perryny 13 years ago
  
  Not two hours ago I finished reading for the first time On Writing Well, by William Zinsser. I know I'll be returning to it often.
  
  It definitely deserves a spot on your excellent list, Joe.
  
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Sean Mckee 13 years ago

This is a great post. Thanks!
smoor2012 13 years ago

Good post...I read one of the articles and enjoyed it
GregTraver 13 years ago

This is a highly noteworthy post and I have bookmarked it.
It not only presents actual value to forum members and sparks new ideas, but it also over delivers good information, draws in the reader and encourages them to make a click.
It is an excellent thread AND a great example that on how to establish one’s credibility.
The link to the article Storytelling Power In Ad Copy sparked an idea and enabled me to get over the hump on one of my 2nd Tier pages. It was reading like an encyclopedia entry, I had lost my voice and it was not a compelling read at all.

I just got done re-writing this page
Beginners Guide To Organic Gardening and wanted to thank you for helping me solve this problem I had!

All the best to you and Happy Holidays!
LadyMagnate70 13 years ago

This is an AWESOME list!!!!! Thank you so much for putting it together, Joe!!! ~ : )
Eoin: BelfastCopywriter 13 years ago

Great post - one I was looking for but was too lazy to do! Thank you.
rickhodge 13 years ago

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thinkcontentstrategy 13 years ago

This is a truly great post Joe!

Just recently I went through Andre Chaperon's Lucrative List Building Bootcamp (an email series) and have to say his storytelling is just incredible.

Also, my boss when I was at MindValley, got me to read "Made to Stick: Why Some Ideas Survive and Others Die", that illustrates perfectly the power of storytelling.

My 0.02

-David
Ryan Kuchel 13 years ago

Ben Settle is a really good storytelling email marketer, he writes really engaging content.
bensettle.com
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elmo033057 13 years ago

My favorite writer on the planet is Harlan Ellison. He writes mostly short stories and novellas. He has written everything from comics to TV shows and movie scripts. You will get hooked from the very first sentence. Here is a link to his stuff: ELLISON and here is a link to his movie "A Boy and His Dog". (Full Movie)

ELMO
HermanW 12 years ago

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onlinesolutions1985 12 years ago

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keo3 12 years ago

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blogmilla 12 years ago

This is a terrific resource, thank you. I can give a very hearty endorsement to one of your course listings - "Connecting with Stories" with Harlen Kilstein is excellent. I am looking forward to taking another course with Harlan (not on your list) called "NLP Copywriting." That's on my bucket list for next month
RobHardie 12 years ago

Awesome - again - many thanks for this!
Maui Mike 12 years ago

Incredible resources, thank you for your efforts my friend.
Samsmiles 12 years ago

Joe

Thanks so much for sharing. You must have put a heck of a lot of work into that post.

I not joking when I say this: but another great book to study, if you want to learn dynamic story telling, is "Treasure Island" by Robert Louis Stevenson!

Prosperity to all scribes!

Dave
Smith John 12 years ago

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w13 12 years ago

Awesome!!! Thanks for sharing
You're such a great guy. I enjoy read some of these articles. Hopefully it can help me to be a good copywriter.

Goodluck
port Banned 12 years ago

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albertson777 11 years ago

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Reddy20 11 years ago

This is interesting though quite long. Thanks for sharing
badaz 11 years ago

that looks really good thanks
Hive 11 years ago

This thread is so beautiful I want to cry!!!
mellymags 11 years ago

Love all of this! Almost too much information.
saikot333 11 years ago

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ehamilton22164 11 years ago

Thank you for all the helpful links.
Veda El 11 years ago

Thanks for the list! Great resource
ShandieWilson 11 years ago

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BacaInfo Banned 11 years ago

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MaggieLet 11 years ago

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lovegin Banned 11 years ago

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Lightlysalted 11 years ago

This is ace ! thank you for sharing with us all.
PriyaJayaraman 10 years ago

Thanks for this big LIST...!
luminhquang 10 years ago

This is a great compilation list! Very informative and helpful. I have always wanted to build a story around my copywriting because readers will actually want to read it.
BadrTn Banned 10 years ago

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Yew Heng 10 years ago

Thanks for the recourses on copywriting. I am a student of copywriting myself. Whenever I read a sales letter, I will always look at how they use words to sell me the product. And I should not agree more that if you have good copywriting skill, you'll never go hungry. :-)
taylorbella 10 years ago

Thanks, I have been looking of a compilation like this for some time
nickbrody 10 years ago

Thanks for the very useful list...
joy4love Banned 10 years ago

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Princess Balestra 10 years ago

My objection to the unfoldin' of this narrative-themed discourse into future whenavah is to question how feebly time's unopposable emergence has been afforded significant comment since (its WF-generated manifestation circa) 11-20-12.

What are we all now?

Passive consoomers of the inevitable pre-scripto?

Nourished only by slime as dripto?

From between the flaps of my so sucko ass, dear pleasy, remove from me such painfully unimaginative narrative ramroddo as would thrust upon me all hole-punched sorrow!

Prolly this thread should be squirtin' its innards out into the cosmos, but right now it is lookin' like a saggy cactus pullin' on fluid for wanta finitely projectile spikes.

Story is wanton, abundant, evident — yet the thread here knits its plot fulla holes, unspeakableness slashed as vacuums between momentary commentary.

Hole fillers should wanna rise to fill a hole, so c'mon y'all.

Otherwise, vacuous shibboleths like moi will hijack evrythin' you hold so dear with our insubstantial dilution of spaces you vacated.
Long Pháº¡m 10 years ago

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Princess Balestra 10 years ago

If I am honest, I believe my own suffix to the main event to be the worst kinda florid regurgitation, but I figure the remains of a decent meal bounce across the tablecloth along with the gastric splash.

I was jus' thinkin' of the post's self-contained narrative.

It is like evry superhero in town lands right at the start, only to be defeated by the forces of Default Vacuum Guy in the absence of conflict, explosions, or further exotic costoom displays.

So here is a link I kinda liked.

Hope it appeals to evryone's inner alchemicist.

Periodic Table of Storytelling
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y54 Banned 9 years ago

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Jennifer Warren 9 years ago

It's a good list, though you should have included Vogler's "The Writers Journey"

Its a goldmine all by itself in terms of putting together outlines.
Alicebabe01 9 years ago

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Princess Balestra 9 years ago

This is mebbe outta date sum, an' ifya wanna view, you gotta zoom, but I figure evry wannabe protag gotta hit on unassailable antag or compellin' narrative transmutes inta I ate the same breakfast, day in , day out, for 72 years an' then died.

http://nortonliterature.com/post/148...s-in-your-life
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Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

joe golfer • 13 years ago • 44 replies

Here are storytelling resources for copywriters and marketers. If you have any good things to add, post a comment below and I'll put it on the list. (Post title inspired by this post by Brian McLeod.) updated 05/26/15