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| Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA
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Hey Copywriters, A couple of you have mentioned about the importance of telling a story (if possible) in your copy to help sell a product or service. Vin Montello was once referred to as the "Storyteller Seller" because his strong ability to bring a story element into a sales letter. If we study great copywriters to learn copywriting... what about great story tellers in fiction? So give 'em up... who do you like to read as fun reading... the story-tellers that have been known to capture your attention -- maybe even for hours on end? I'll give you two of my favorites: First, Brad Thor. If you like the counter-terrorist/hunt down the bad dudes books, then you'll love Thor's stuff. His main series revolves around a fictional character that is a former Secret Service agent turn government counter-terrorist. Second, James Patterson. I'm talking about Patterson's earlier work or the books he writes without a co-author. He's got one of the strongest best selling streaks going among fiction authors. As a copywriter, you'll appreciate the fact that James Patterson was the Creative Director for J. Walter Thompson Worldwide which is a huge ad agency before he became a well-known fiction author. He writes some killer suspense and thriller novels. Okay, that's two of my favorite authors. What about you? Mike |
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| | #2 |
| Warrior Member Join Date: Jan 2010
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This isn't fiction, but my favorite stories are the "true accounts" in Reader's Digest. They are short, tightly focused, and use great story telling techniques. A good source of inspiration for our copywriting!
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| | #3 |
| Selling with Stories War Room Member Join Date: Aug 2008 Location: Southern Maryland
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Sir Arthur Conan Doyle - Sherlock Holmes novelettes and stories are truly great. And the flavor of Victorian England as the background is priceless! Dot PS - Another one is Dorothy Sayers. Love Lord Peter Wimsey! PPS - Let's not forget Daphne Du Maurier - she really makes history come alive. Fascinating. |
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"Sell the Magic of A Dream" www.DP-Copywriting-Service.com | |
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| | #4 |
| Warrior Member Join Date: Feb 2010
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I love MacCaffrey's PERN series. Some people consider it fantasy (must be the dragons) but it's actually well grounded in sci-fi. I like Frank Herbert also. Because Herbert's level of detail “a la Tolkien or Austin Wright” is hard for some people to get through, but the continuity of the story through generations and across planets is just so cool. |
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| | #5 |
| Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now.
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| I have several. The first is Robert Heinlein. He had an amazing ability to put a story across and make it real. Even though he wrote science fiction his stuff could almost be considered literature. Next would be Kurt Vonnegut. He wrote three conventional novels and then developed his own eclectic style. But he always remained the consummate storyteller. He also taught creative writing back in the 70s. His advice to aspiring writers wanting to create compelling stories was simple. Invent a character and make him want something. Then just turn him loose and watch what develops. There's a close parallel to copywriting there. To sell with stories a copywriter needs to create a character with a problem that he wants to solve. Have him stumble around without relief until he finds your product. Elmore Leonard is great for crime stories. Stephen King is also a great storyteller though I don't care much for horror. I like Patterson as well. There are so many. |
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| | #6 |
| Active Warrior War Room Member Join Date: Jan 2010 Location: Wilmington, DE, USA
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Best story tellers on my book shelf? John Le Carré, H.F. Saint, and Pete Hamill.
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Top 10 contributor to the Know-How Exchange of MarketingProfs.com (a site with 360,000 registered users), and an award-winning graphic designer and copywriter. Read my modest blog and you'll find I'm a direct response marketing advocate, and all round nice guy. Got a question about marketing or graphic design? Ask and I'll do as much as I can to help you. Follow me on Twitter. Or connect with me on Facebook.
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| | #7 |
| Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA
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I'm a sucker for anything in the fiction racks at airport concessions. Those are the real bestsellers. If an author has the chops to get published and get into THAT rackspace, I am fair game to them. And I will enjoy learning from. - Rick Duris
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| | #8 | |
| Selling with Stories War Room Member Join Date: Aug 2008 Location: Southern Maryland
Posts: 497
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Oh that must be sooo special, to actually see Frenchman's Creek! That book was spell-binding. D. DuM. really made it come alive. I love the water - that's why we live by the Chesapeake Bay. Fishing is my best "let-it-perk" activities: you know, when you've got a project to write, you've done the research and now you just need to let things fester in your subconscious before setting pen to paper. And yes, I remember Le Petit Prince all too well. Studied it in French class. Being painfully shy in those days, I always had to read aloud, "A haut voix, Mlle.!" the one line where he says, "S'il vous plait, monsieur, desine-moi un mouton!" [translation: "In a loud voice, Miss!" and the stirring words "If you please, sir, draw me a sheep."] But I have forgotten how to spell design in French, lol! My favorite of Ms. DuMaurier's is and always will be "The King's General" with the surprise ending where they find the skeleton of a Cromwell-era lad in a secret chamber in the castle. She really made history alive for me. And that's saying something - I flunked American history 3 times! ![]() Dot PS - I'd totally LOVE to see your photos of Frenchman's Creek! Thank you. | |
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"Sell the Magic of A Dream" www.DP-Copywriting-Service.com | ||
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| | #9 |
| John Palmieri, Copywriter War Room Member Join Date: Oct 2007 Location: USA
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Hunter S. Thompson was my favorite writer -- Fear and Loathing in Las Vegas is a classic book. And even though most of his stuff was rather zany, he had a strong tendency to explain how and why things worked the way they did. In other words, he included a lot of "reason-why" copy. Johnny |
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| | #10 |
| Advanced Warrior War Room Member Join Date: Apr 2007 Location: Minneapolis, MN
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Cliche or not, "Harry Potter" truly can capture and hold your imagination. It's the kind of writing that transports you, makes you forget where you are and makes you long to go back. Other others I like like this? (two more, so I'm breaking the rule) Robert Jordan "The Wheel of Time" series. And the wonderful Alastair Reynolds. Robert Jordan? Epic fantasy. Alastair? Dark sci-fi, noir-ish (is that a word?) that really takes you places. That guy knows how to set a scene. (And it can be creepy, but good creepy.) |
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| | #11 |
| 一拳必殺 War Room Member Join Date: Mar 2007
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Robert Jordan was great, even though I just read the first three books ages ago. Thanks for the reminder to get back to these books. To be honest, I actually found Terry Goodkind's "The Sword of Truth" more enjoyable (even though I never finished this series either). Anybody into Haruki Murakami here? I've just finished reading "Kafka on the shore" this week. Best book I've read in a long time - I'm not sure if Kafka is his best book, but it's definitely the most addictive. One of my goals for 2010 is to read every single book by Haruki Murakami. |
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| | #12 |
| Active Warrior Join Date: Nov 2009 Location: Small Town... Wisconsin
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One of my favorite authors is an author I would never have given the time of day had a friend not insisted on buying me her first book (of a series). She described the book to me in such a way that I thought it sounded ridiculous (time traveling/historical romance). So my birthday came up and she bought me the book anyway. I kept the book for 3 months before reading the first page and I'm here to tell you that I did not put the book down until I finished it at 4:00am the next morning and preceded by buying the rest of the books in her series. Since then I've read the series at least twice. The author: Diana Gabaldon, the Series: The Outlander Series. After reading Diana's series of 7 or 8 books (I don't remember right now) I then found another author of the same style (Historical romance) called Sara Donati and read her Wilderness Series at least twice as well. I don't normally read books more then once, I think the only time before these two authors was Stephen King's The Stand which has always been one of my favorite tales. I loved Summer Sisters by Judy Blume and many books by Maeve Binchy, I could never pick of favorite of Maeve's because all her books help me escape so brilliantly and make me wish I lived in Ireland. There are many more authors that I love out there but these are the first ones that came to mind. I couldn't agree more... |
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| | #13 |
| Cash Creating Copywriter War Room Member Join Date: Feb 2007 Location: Philadelphia, USA
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Writing a multi-page letter? Pick up a Dan Brown book and learn a little something from his masterful use of end-of-chapter teases.
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| | #14 | |
| The Cash Poet War Room Member Join Date: Sep 2009 Location: USA
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I'm a HUGE literature snob (was an english major in college) but I respect The Da Vinci Code's ability to pull you from chapter to chapter... My favorite novelist is NOT applicable to IM, but still worth reading! It is ... drum roll please ... Milan Kundera | |
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| | #15 |
| Create More Value War Room Member Join Date: Nov 2006 Location: Small World
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As a kid, I was fascinated with stories from Roald Dahl. He knows how to paint beautiful pictures and suck you into his fantasy world... bringing you on his emotional roller coaster. Roald Dahl knows how to elicit vivid imagination from the readers. I absolutely adore his books. Titles I love are: - Charlie and the Chocolate Factory - Charlie and the Great Glass Elevator - The BFG Jag |
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| | #16 |
| Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts
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Science fiction fans will have their minds blown by Gene Wolfe - regarded by some as the greatest living writer working in the English language. Not light reading, but riveting for skillful readers. I've read a lot of John Irving but I've kind of grown weary of his themes. He's a first-class writer though, on every level. I don't go gaga over any writer consistently because there are so many fine ones around and I thrive on stylistic diversity. I recently re-read Michael Chabon's Pulitizer-winnig "The Adventures of Kavalier and Clay" - I seldom read novels twice but this one was worth it... and I'm not even a comic-book fan. When I was a kid I loved Robert E. Howard's lurid dark fantasies. The guy really knew how to paint sumptuous, haunting pictures with words. A lot of people mention Lovecraft along with Howard, but I never got into him. I read "The Shipping News" by Annie Proulx recently - phenomenally well written, and lyrical - poetic. |
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| | #17 |
| Email Copywriter War Room Member Join Date: Jun 2007 Location: Wisconsin, USA
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| I love her book Murder Must Advertise where Peter Wimsey goes undercover as a copywriter at an ad agency. It's set in the 1920s, I think, yet the way they gripe about clients you'd think it was set in modern times ![]() There's nothing like a Flannery O'Connor short story for attention-getting prose and remarkable metaphors. As Gary Bencivenga has said, metaphors are the most important form of story in copy. Novelist Richard Russo, who won a Pulitzer in 2002, is my favorite contemporary novelist. |
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At last...pre-written emails for Clickbank products that increase conversions. Need smokin' hot email copy? www.AnitaAshland.com | |
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