My Squeeze Page is converting Terribly.. Any Advice???

The squeeze page actually looks nice and effective. Maybe the problem lies within the niche? ... something to consider.

But test a new squeeze page design and measure its effectiveness with the squeeze page you have now.

I think the actual page is decent. I'm wondering how targeted your traffic is.

Hi

The page looks great. Nice colors and opt-in above and below the fold.

The copy is mostly descriptive of the product features. You want to target the user problem and tap into their fears and desires. Hit on emotional triggers - not logic.

Your headline main idea is to "End Pitbull Disobedience". So think of the target audience that is looking for a solution to the problem of disobedient pitbulls.

Introduce the sales copy by describing the problem and the impact that problem has on your target buyer. Then offer solutions and how they benefit the buyer. Hit emotional buttons. Tell how easy it is for anyone to do- even if they have never trained a dog before.

Problems with disobedient pitbulls
- Hard to control, run away
- Don't listen to you as their "master"
- Danger of untrained pitbull to children other animals
- Can you handle a lawsuit from your misbehaving pitbull
- Reputation in the media

Fears of owning an untrained pitbull
- Dog is misunderstood
- Embarrassing situations
- Trouble with the law, lawsuit
- Dog could be euthanized
- Training a pitbull is too hard

Solutions - Results
- Stronger bond with your dog - be the true master
- Confidence with other people and children - no fear of an embarrassing (or worse) incident
- Control of your dog and its environment - feel confident and comfortable in any situation
- Effective "military methods" make it surprising easy to train your dog - even if you have never trained a dog before
- Proven training program used by the military

Write like you are talking to an individual person. Imagine your 'ideal' buyer profile and talk to that person.

I think the call to action could be stronger.

There is also a slight disconnect between your product and the sales copy.

Your sales copy talks about Training, Disobedience and Military Technique. But the book title talks about How to Communicate.

Maybe call it something like Pitbull Training Bootcamp or Pitbull Military School.

Or change the sales copy to focus on problems with not communicating with your dog. Mixed signals. No bond with owner. Lack of trust.

Your sales copy tries to "talk tough" but the book and title come across as soft or "touchy feely". You want the product to match the selling angle.

The book is FREE but that doesn't mean you don't have to really sell it.

Mahlon

A few quick thoughts:

Judging from the URL, your traffic's from Facebook, if so I wouldn't be too sure the traffic's not your problem (and I wouldn't send it to an external page, I'd keep the opt-in on Facebook).

Are you maintaining scent?

Your headline promise is too big, too broad, with too little proof.

The e-cover doesn't seem congruent with your promise.

Pit bull's spelt three different ways.

The copy's not specific enough.

There's a screenshot of a video, but no other mention of it.

Your CTA's generic and the red arrow looks amateurish.

The attempt at scarcity assumes your prospect is stupid.

The grey border's cramping the design.

And lastly, is this what pit bull owners really want?

As a pibble-lover (just look at my FB), there are several issues here.

The first is it screams "insincere". People who buy dog training products are crazy into it. I recently worked with who I believe to be one of the greatest dog trainers in the world. The guy has his own TV show in 30+ countries, etc. And I still piled on the social proof of WHY and HOW his methods worked to get the sale.

What have you got?

A bullshit personality, no understanding of the market, and a crappy ebook.

Yeah, I'll pass.

The military angle is an interesting hook, but again, there's no backup here. I've never heard of the military using dogs (though I have heard of cops doing it).

Now, on top of that, pitbulls are dogs. Every one is different, though they do have common traits (aggression toward other dogs, love people, stubborn, etc)

They are also very intelligent and love to please people.

Anyone who has a dog knows they don't need pittie training advice, they need dog training advice. And I say that as someone who owns a pitbull, so I know what I'm talking about.

Look at your page as a prospect. It screams lack of sincerity and it's filled to the brim with bullshit. Your bullets are vague and meaningless. There's no credibility. And you've missed the market by a full 180 degrees.

Plus, pitbulls aren't particularly hard dogs to train. Stubborn? Sometimes. But they're also a very loyal dog, and if you bond with them they actually follow commands most of the time. Getting them super well-trained is a little harder though...

So... in short... a colossal marketing fail.

Sorry.

-Daniel

Why on earth would a person ever want to take the risk and deal with the liability of owning one of these terrible animals? It makes absolutely no sense unless you literally want this for an attack dog. All these ghetto people think its cool to do this and this is one of the reason these people can't get out of the ghetto. Its really sad.

Shawn,

I agree 100%. It's sad how many people are so ignorant.

Pitbulls are freakin' awesome. I once dated a girl for 1-2 months longer than I probably would've just because me and her dog (pitbull) got along so well lol That dog used to crack me up.

Krishna,

Try another headline... like a slight variation of your 2nd bullet. Also consider placing a price value on the book.

Its obviously the copy thats the problem. I think people are uncomfortable with applying military techniques on their pets. Sounds rather violent or cruel.

The whole copy is a bit too extreme. How about just train your pitbull to listen to your commands. No need to go to an extreme.

Sounds like your going to beat the dog to death if he doesnt listen. Its overly concerned with obedience in a way that sounds masochistic.

If your going to use a military hook, this is much better: "Revealed: A simple training technique used by the US Military for training Military Elite Canines."

Hi. Actually, I think with the military angle might work if you had targeted traffic from the internet in general. But if your traffic is from FB, that's probably a really narrow niche. Most people on FB are touchy feely about their dogs. The military angle might be too harsh for them. If you focused on German Shepherds, of which, I've had two, you might tap into military for the Schutzhund people, but for pit bulls, FB peeps love their pitties and don't want them to be any more misunderstood than they are already. Also, in the pet dog training world, the emphasis is on gentler, kinder training. When I trained my dogs years ago, they taught the 'jerk' method with the choke chains. You seldom see a choke chain in the Obedience rings any more, much less on a pet.

LOVE the SATANIC "I'm going to bite your throat and rip out your Adam's apple" eyes of the dog featured on your ebook cover! LOL