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Google PPC can sometimes be a lot cheaper than Amazon PPC

by Keith Cammell
5 replies
  • ECOMMERCE
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Does anyone here have experience direct-linking external Google traffic to Amazon Listings? If set up right, Google PPC can sometimes be a lot cheaper than Amazon PPC.

To boot, Amazon Sellers are welcome to join Amazon's Associates Program and collect additional commissions. Commissions that can be used to offset Google ad spend, and improve overall ROAS.
#amazon #cheaper #google #lot #ppc
  • Profile picture of the author mrbernardopalos
    I am running google ads I got lead but no sales from google ads yet
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  • Profile picture of the author Red Planet
    I think so if you have keywords rank organically in the google then the PPC for that particular keyword be low bidding ..
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  • Profile picture of the author jainradha
    I think you should try SEO marketing rather than PPC
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  • Profile picture of the author Keith Cammell
    I mostly run Google Displays Ads, using custom audiences.
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  • Profile picture of the author factorysalejewelry
    Google PPC is good for starter.and if u do SEO together, it will better.
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  • Profile picture of the author AMZ Business
    Banned
    I've dabbled a bit in direct-linking external Google traffic to Amazon listings, and it can indeed be an interesting strategy. The cost dynamics between Google PPC and Amazon PPC can vary, and leveraging Google Ads at a lower cost could potentially be advantageous.

    Moreover, the idea of participating in Amazon's Associates Program to earn additional commissions is a smart move, but it takes a lot of effort to write and rank your articles in google search.

    Would love to hear more experiences and insights from others who have experimented with this strategy! Meanwhile, check out how we are helping amazon sellers increase their sales and ROAS on the platform with our Amazon PPC Management Services.
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