What can I write about?

19 replies
Hey everyone,

So I kind of hit my goal of building a small email list by the end of December, although now I am feeling a bit lost as to what to write to them.

I understand you're supposed to keep adding value, but im at a loss for content to write. (which is a problem for me across the board)

Am I making this too complicated?

Although to change gears a bit, one angle I thought of was to be the "value add guy", meaning, I'm the guy that constantly adds value and shows the results of what happens to my followers and list.

Any thoughts would be helpful
#write
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  • Profile picture of the author Frank Donovan
    Originally Posted by The Click Swap View Post

    So I kind of hit my goal of building a small email list by the end of December, although now I am feeling a bit lost as to what to write to them.

    I understand you're supposed to keep adding value, but im at a loss for content to write. (which is a problem for me across the board)
    What did you promise your subscribers in return for their email address?
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  • Profile picture of the author Kay King
    Am I making this too complicated?
    Yes. You have a subject - a 'niche' - that IS your online business - that's what you write about - and things related to it - and products related to it....problems/tips etc

    Although to change gears a bit, one angle I thought of was to be the "value add guy", meaning, I'm the guy that constantly adds value and shows the results of what happens to my followers and list.

    It is not about YOU - it is about THEM. All your list cares about is what you have to offer them...the statement above does not make sense. Start ADDING the value instead of focusing on 'results'.


    Stop looking for 'angles' and focus on your product/service/site - whatever it is you are trying to sell online.



    You need to go back and read the answers to your previous thread about 'how to write a funnel' - you did not participate in your own thread but you have some valuable advice there. That was a couple months ago but reading through it will be helpful now that you are ready to write.
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  • Profile picture of the author VictorLoanz90
    Well now that you have your audience express your self I'm not sure in what business field your in but what ever that is motivate your following that could be by sharing powerful quotes that can help them tackle their goals exceed their expectations inspire them
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  • Profile picture of the author The Click Swap
    Hey,

    Yeah so I just shared the most valuable thing I can think of which was how to take a break and why you should from working (it's a philosophy from the book "the power of full engagement) and I got a lead!

    She wants more work done from my little content biz, and probably some type of guidance for how to start creating content

    So now it's time to work on mastering closing skills!

    The money is in the list, follow up, follow up, follow up
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  • Profile picture of the author Mark Singletary
    If you haven't even really started yet and you already don't know what to write, you may want to reevaluate your plans.

    If you don't have 50 ideas right now as to what you can share, you may be in the wrong niche. If so, that's going to show, and your list building efforts may be in vain.

    And you mentioned the lady wanting help knowing what content to write. But you are here asking what to write. If you don't know what to write yourself, how can you guide anyone else?

    I'm not slamming you. Maybe you got caught up in some guru's enthusiasm without thinking things through. Been there, done that. So, I learned the hard way.

    Or maybe my perceptions of what you are trying to do are way off base.

    Mark
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    • Profile picture of the author The Click Swap
      Originally Posted by Mark Singletary View Post

      If you haven't even really started yet and you already don't know what to write, you may want to reevaluate your plans.

      If you don't have 50 ideas right now as to what you can share, you may be in the wrong niche. If so, that's going to show, and your list building efforts may be in vain.

      And you mentioned the lady wanting help knowing what content to write. But you are here asking what to write. If you don't know what to write yourself, how can you guide anyone else?

      I'm not slamming you. Maybe you got caught up in some guru's enthusiasm without thinking things through. Been there, done that. So, I learned the hard way.

      Or maybe my perceptions of what you are trying to do are way off base.

      Mark
      You have great points, I guess i like to *think* im really good at marketing, like i understand the basics. I *think* I have the knowledge to succeed, just need to put it into practice

      I think im just finding my voice after have been muted for so many years, maybe helping people with their content marketing isn't exactly my forte, but eventually i'll find what my exact skills are and how to monetize them, for now i just need to keep focusing on building my list and adding massive value to them

      But I wanted to create something where I just share whatever i'm working on, like whenever I feel inspired, my definition of success is just learning, creating, and sharing, like a lifestyle business type thing

      I would ask for your thoughts on this but I dont want to get creamed
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  • Profile picture of the author Profit Traveler
    There is always plenty!

    Industry news.

    The challenges your audience are facing in today's world.

    You should be subscribed to all your industries newsletters including competitors. Always can see a topic and put your personal spin on it.

    Success stories in your industry.

    New tools, softwares, and apps.

    Simply ask your audience what they would like you to cover in depth and or their current pain points and challenges.
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  • Profile picture of the author spartan14
    Ask yourself if i was a subscriber what i would like this guy to offer me ?
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  • Profile picture of the author Kay King
    But I wanted to create something where I just share whatever i'm working on, like whenever I feel inspired, my definition of success is just learning, creating, and sharing, like a lifestyle business type thing
    You want the 'perfect job' - doing what you want when you feel like it, pursuing your own interests......and get paid for it. Me, too.

    I guess i like to *think* im really good at marketing, like i understand the basics. I *think* I have the knowledge to succeed, just need to put it into practice
    If you buy a guitar - and you go through some 'how to play' books and learn the cords and how to read the music......but you never try to play that guitar.....are you qualified to join a band?

    You think you are good - you think you have the knowledge to succeed - time to prove it by actually USING the knowledge you've acquired.
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    PawsofWar.org volunteers are in Ukraine saving animals left behind.
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    • Profile picture of the author The Click Swap
      Originally Posted by Kay King View Post

      You want the 'perfect job' - doing what you want when you feel like it, pursuing your own interests......and get paid for it. Me, too.

      If you buy a guitar - and you go through some 'how to play' books and learn the cords and how to read the music......but you never try to play that guitar.....are you qualified to join a band?

      You think you are good - you think you have the knowledge to succeed - time to prove it by actually USING the knowledge you've acquired.
      I agree, thank you

      I guess it is time to become an asset to people over the long term, a servant and fiduciary

      Thanks
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  • Profile picture of the author Jamell
    If you want content ideas to inspire you check you tube facebook groups news paper headlines .You might want to revisit some of your older copies and update them where need be . You can also survey and poll your audience to get feed back .
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  • Profile picture of the author WF- Enzo
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    Are you in a writer's block?
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    • Profile picture of the author The Click Swap
      Originally Posted by WF- Enzo View Post

      Are you in a writer's block?
      Precisely, but im slowly getting over it
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  • Profile picture of the author GordonJ
    I will help you cheat. Oh?

    First visit these sites, then dive into Google. NO affiliation to sites linked, educational only.

    https://nationaldaycalendar.com/what-day-is-it/

    Today is National Cheese Lover's Day as well as hugging, disc jockey and PENGUIN day.

    Then look at: https://www.history.com/this-day-in-history

    This day in history.

    And as you go along, you will find all kinds of facts and things to write about, take GOOGLE (please)...everyday they link to a person or historical event. .Today they are cheering about being able to get vaccinated with animation characters.

    This day made Reagan a hero and Carter a dejected one term president.

    Now you take the event or history, wrap a story around it and make it relevant to your audience. Of course, if you have nothing to say, then this probably becomes an oft visited site which makes you zero DOLLARS, which is, I presume your reason.

    So as you search after your voice, make yourself a grilled cheese sandwich, plan your charcuterie board for the future, start your cottage industry and hope it doesn't have a limburger smell to it that drives people away.

    And subscribe to similar newsletters and get on lists to see how this is used too.

    GordonJ




    Originally Posted by The Click Swap View Post

    Hey everyone,

    So I kind of hit my goal of building a small email list by the end of December, although now I am feeling a bit lost as to what to write to them.

    I understand you're supposed to keep adding value, but im at a loss for content to write. (which is a problem for me across the board)

    Am I making this too complicated?

    Although to change gears a bit, one angle I thought of was to be the "value add guy", meaning, I'm the guy that constantly adds value and shows the results of what happens to my followers and list.

    Any thoughts would be helpful
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  • Profile picture of the author obmal
    Banned
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    • Profile picture of the author WF- Enzo
      Administrator
      Too broad, I think.




      Originally Posted by obmal View Post

      You might want to write about things that excite, inspire, and motivate you that you know your viewers might like as well.
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  • Profile picture of the author Hugimand
    Everything depends on what do you want to get from your clients, or what do you want them to understand about you and your company. In my opinion, all marketers or copywriters face the issues when they have no idea what to write about. I believe that we have to find the inspiration either from one else, or from various sources, like the internet. If you have no idea, then you have to determine the direction of your activity an understand what do you like. When you finally come to the conclusion what do you like a lot, you will be able to search for something that will be the new source of ideas for you.
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  • Profile picture of the author Klara Pelhe
    For us to be able to provide you a more precise answer to this, you would first need to tell us briefly what was the content of your previous messages and how you approached to leads and if you divided your emails into some sequences. It's good that you tend to always bring some additional value to your emails, but that can really be achieved on many different ways. You can offer them some case studies, dig deeper about something specifically that you think might caught their attention, you can relate somehow your offer with something that is trending now, and so on. I know this process require some originality and creativity, but there is always something to write about.
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  • One thing I do to look for topics to write about is to think of big topics first. Ideas or solutions that would require me to write an entire book to explain it in detail. I come up with different chapters for that book. Then each chapter would have subchapters and outlines.

    So now, I have a series of topics. Each subchapter would be a newsletter and will be related to the previous and future emails.
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  • Profile picture of the author forous
    You can ask your subscribers what are some of the challenges they are facing in their businesses?
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