#aovs

  • 4 {{ upvoteCount | shortNum }}

    CPAs, CPMs, AOVs, ROAS... and the state of Facebook Ads

    Mark Pescetti in Ad Networks

    I have a lot of clients and partners run ads on Facebook. In the last 6 weeks... It's been chaos. Ad costs (CPAs/CPMs) are way too high, which makes ROAS ... [read more]