Help! Google Ads Attribution Nightmare (B2B SAAS)
Hi folks, I would really appreciate some advice from some veterans here I'm running B2B ads for SAAS to try and get users to try our software for free. One ... [read more]
#attribution
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1 {{ upvoteCount | shortNum }} Marketing Attribution - GDPR First Party Cookies
Hello, Curious to hear if people are requiring cookie consent before they track UTM parameters in a first party cookie? For example, person visits your website for the first time ... [read more]
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2 {{ upvoteCount | shortNum }} Do you need a marketing attribution and predictive analytics tool?
A new article on Martech.org says that you can make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure ... [read more]
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1 {{ upvoteCount | shortNum }} TikTok launches new 'attribution manager' to provide more ad performance tracking capacity
A new article on Social Media Today reports that TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns. As you ... [read more]
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3 {{ upvoteCount | shortNum }} How to Properly Give Attribution for CC Images?
Hello, I want to use image from Flickr website under creative commons license which states the following: "You must give appropriate credit, provide a link to the license, and indicate ... [read more]
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2 {{ upvoteCount | shortNum }} Hello Google Attribution, goodbye last-click
Google is announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, "Is my marketing working?"