#cocacola

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    Coca-Cola marketing reshuffle aimed at driving new growth will see 4,000 job losses - some voluntary

    WarriorForum.com in Offline Marketing

    Marketing Week reports that Coca-Cola plans to create a "Platform Services" organization to control how it scales marketing worldwide, aimed at making data-management and consumer analytics more efficient. Chief Information ... [read more]

  • 16 {{ upvoteCount | shortNum }}

    Coca-Cola says cutting portfolio in half will lead to stronger innovation

    WarriorForum.com in Internet Marketing

    A new article on Marketing Week reports that Coca Cola is pleased with a move it made to cut its list of brands in half, saying downsizing its portfolio has ... [read more]