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    Universal scenarios: The key to comparing personalization technologies

    A new article on Martech.org explains why scenario analysis is a sound foundation for making vendor and technology decisions. While you should always consider product functionality and vendor predilections, the ... [read more]

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    CCPA Versus CDPA: Comparing California's and Virginia's Data-Protection Laws

    A new article on Marketing Land highlights exactly what marketers and data processors need to know about the differences between these laws. The Consumer Data Protection Act (CDPA) just became ... [read more]