#enlists

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    Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

    WarriorForum.com in Social Networks

    A new article on Marketing Dive reports that Pepsi has partnered with TikTok star Khaby Lame for an ad campaign supporting the nationwide rollout of Nitro Pepsi, a nitrogen-infused cola ... [read more]

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    IBM enlists Watson to define customer segments and insights

    timokeefe from marketingland

    IBM is now using Watson's brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that ... [read more]