#floc

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    Google just agreed to not favor its own products in commitments with UK regulator on FLoC

    WarriorForum.com in Internet Marketing

    A new article on Marketing.org reports that, depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated. Google just agreed to ... [read more]

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    Does Google's FLoC alternative to third-party cookies make any sense?

    WarriorForum.com in Internet Marketing

    Marketing Land asks if the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Google Chrome will deprecate third-party cookies very soon, and possible alternatives to preserve addressability ... [read more]