#ibm

  • 30 {{ upvoteCount | shortNum }}

    CONSULTANTS: This guy closes IBM, TD Bank, FedEx and more. What's wrong with YOUR pitch?

    Brad Gosse in

    To all consultants Does this situation sound familiar? You Finally Get Your Meeting With an Important Prospect... But! He has invited 4 of his staff people... who inevitably argue with ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    IBM enlists Watson to define customer segments and insights

    timokeefe from marketingland

    IBM is now using Watson's brain to predict customer behavior. The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that ... [read more]