#ikea

  • 5 {{ upvoteCount | shortNum }}

    IKEA and brand empathy

    WF- Enzo in Internet Marketing

    Here's a video from IKEA, shot by their employees and which captures special moments at homes, a perfect example of brand empathy showing solidarity and connection to their customers, but ... [read more]

  • 1 {{ upvoteCount | shortNum }}

    Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations

    WarriorForum.com in Offline Marketing

    A new article on Marketing Dive reports that extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond ... [read more]