#ikea

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    Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations

    WarriorForum.com in Offline Marketing

    A new article on Marketing Dive reports that extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond ... [read more]

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    IKEA and brand empathy

    WF- Enzo in Internet Marketing

    Here's a video from IKEA, shot by their employees and which captures special moments at homes, a perfect example of brand empathy showing solidarity and connection to their customers, but ... [read more]