#ooh

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    What do you love and hate most about OOH advertising?

    Tal Hoffman in Beginners Area

    Hey all, would love to hear your experiences advertising offline (as in outdoors/out-of-home): How did you approach it? Which product/platforms did you use? What did you like most about it? ... [read more]

  • 6 {{ upvoteCount | shortNum }}

    OOH advertising is resurging

    WF- Enzo in Ad Networks

    Traditional advertising has long been predicted as an afterthought in today's digital-centric ad space. OOH (out of home) advertising, is particularly suspect because it was no longer deemed effective in ... [read more]

  • 5 {{ upvoteCount | shortNum }}

    Ooh Ooh -- My Face Collided With a Wall

    Heya, Mindstuffs Sweetiepoppets! Jus' wanna ask sum SOUL QUERIES kinda hit on ACTSCHWL MATH. Gotta hope evrywan seen the followin' real dinky QUOTE-STROKE-MEME ... Life is falling down seven times ... [read more]

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    Vistar Media integrates audio OOH to reach in-store shoppers programmatically

    Martech.org says that The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Today, digital out-of-home technology provider Vistar Media announced the ... [read more]

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    Uber ventures into advertising in new OOH deal

    WF- Enzo in Ad Networks

    Adweek reports that Uber partnered with OOH (out-of-home) advertising firm Adomni to install advertising displays atop some of its partner vehicles. The ride-hailing app also launched a new business unit, ... [read more]