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    How Sephora 'hacked' Google search results to surface Black beauty

    A new article on Marketing Dive reports that agency R/GA took steps to make the "Black Beauty is Beauty" campaign more visible in search results, hoping to spur longer-term impact ... [read more]

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    Microsoft unveils two new Surface devices

    WF- Enzo in Internet Marketing

    Just as Apple launched the new iPhone SE a few weeks ago, Microsoft also launched two new devices from its Surface line - the Surface Go 2 and the Surface ... [read more]

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    Microsoft spent more advertising the Surface than Apple spent on the iPad

    WF- Enzo in Ad Networks

    According to VentureBeat, Microsoft spent "$219.1 million on ads for the product, an 18.76% increase year over year." Apple, meanwhile, spent only $26.4 million on a single ad with approximately ... [read more]