Marketing Main Event 4 (MME4)

When I think about this I see that it can be good for
someone who doesn't need to build a business, someone
who already has established online business. In that case
it can be quite easy to switch some existing traffic to those
sites and make some extra income.

But this is not good for building a business. I does not give
you any control over members, it does not allow you to
build a list. You are basically affiliate with 100% commission.
Well, that's maybe why the price is only $797.
I purchased MME3 and I expected this one to be something
really big as they have announced, but I think I will pass this one.

Great question, does everyone own a subdirectory of the main membership site?

Hi Guys

Thanks Soren for explaining a few things and thanks TheMole for your kind words

If you are prepared to listen to my ramblings I'd like to tell you why we created MME4 and perhaps answer some of the other posters questions along the way...

First some history - In 2005 we launched MME1. Inside we offered members a large collection of resell, master resell and PLR materials that they could download and resell themselves. This was mine and Jeremy's first real coalition site and it was (for the time) a hugely successful membership -

Hundreds of members went away happy and made money because they were our members.

Here's some testimonials from way back then:
http://www.marketingmainevent.com/testimonial/

In 2006 we launched MME2... This time we expanded on what we had done in MME1 and brought even more products people could sell themselves. People loved that membership and many successful marketers around today built their business with some of those products. Our goal back then (as it is today) is to provide products that we ourselves would be happy to sell and to help other people become successful as we have.

Here's some testimonials from MME2:
http://www.marketingmainevent2.com/testimonial/

Now after MME2 many of our members asked us about the custom built system we were using to run our sites -

We recognized there was a need in the marketplace for a comprehensive tool that people could use to build their businesses. So we set about turning our custom built system into something more accessible for mass use. The result was MME3 - It launched in June 2007 and sold $1.7M of places in just 7 days (proof I think that we brought out a solution that was needed in our marketplace)

Along with our software (which has since become MemberSpeed) we added rights to more high quality products, tools, services and training and reseller membership systems.

Here's what people said about this membership
http://www.marketingmainevent3.com/testimonial/

We felt that the Marketing Main Events had run their distance... We'd provided quality products, we'd offered training and we'd put in place the tools to help people run their business.

However some members failed in their attempts to put all these things together... The reality is when you are one person on your own learning, researching, planning, developing and building a business is HARD.

Some people they lack time, some lack the technical skills and others just lack experience that can only be gained from actually building a business over a period of years.

Now both Jeremy and I consider ourselves to be incredibly fortunate people. We work hard and we put in the effort and that (along with the 8 or 9 years we have been doing this for) has given us the experience to become very successful in what we do.

So just to answer gcintermed's question here: "why don't they just run it without me?"

We already do - We have over 40 active membership sites between us, we have a network of over 235,000 members and in the last 3 years we have generated $7.9 Million in membership sales. (This is in addition to our regular business interests which are varied and profitable)

Now we're offering to run it with "you" because not everything is about how much money we can make -

Maybe you think like that but we are NOT doing this just to 'make money' - I can assure you there are easier ways.

Our biggest driving factor (and reason why MME4 came back) was because we want to help other people become successful too. (Some people don't understand that I'm sure, but while I enjoy the fruits of my labour and the trappings of wealth we still both believe that you can only become truly successful by bringing people along for the ride with you.)

Simply put - At the end of the day you cannot take money with you, life has to be about something more...

A year ago the option was - Do nothing - or create a HUGE training course that would teach people how we run our membership sites, how we drive people into our sales funnels and how we monetize those systems. It would have also included - How we create content, how we manage our business and a hell of a lot more...

Demand is there and it would have been an easy seller.

But instead we went for a third option - Help people *more* by removing a 5 year learning curve and some hefty costs -

Just do it for them.

The world and his dog might want to sell you a training course... and another and another ... we wanted to be a different and challenge ourselves by building you a business.

Rather than continue to provide people products they might not know how to sell, rather than continue providing people with tools they would need to learn how to use and master, and rather than force people into intensive training and a VERY sharp learning curve where ultimately many would not go the distance we went with *building the system for them*

In the process we eliminated all the labour and time intensive actions for people - Researching and creating very high quality content (including reports, audios, videos), designing the sites (saving them the trouble of hiring a designer... many of whom would charge more for 1 site design than we are offering 5 fully built membership systems for)

We also wanted to save people the time it takes to learn how to write sales copy or the cost of hiring a copywriter to do it for them, we also wanted to remove the need for them to buy domain names, aquire hosting or employ / staff a customer support desk.

And just to answer your comment Almin - what you can see (without looking further) is just one element (a small one) of the sales system - As Soren mentioned the page you have seen is effectively a long form squeeze page people can use to bring in FREE members into their sales funnel.

And yes we also wanted to give people the opportunity to instantly own something and profit from it right away - Not 6, 12 or 18 months down the road.

Are we stupid for wanting to do that?

Should we have just stuck with a formula we know would have made us a lot of money in a very short space of time but that would probably still leave many in the same position they were when they started?

Sure it would have been MUCH easier to package together a training system to teach people what we do.

Heck we could have done that a year ago and been on to MME5 right now - BUT shock horror ... we actually care what happens to our members - Giving people 10 ring binders worth of content and 40 hours of video is no guarante they'll get through it let alone putting everything into action, test it, trial it and finally profit from it.

So we spent a year of our time and built a system that in just a few hours MME4 members could be up and running just like us.

Yes we hope they will learn from indirectly (there is a lot of great information here on traffic generation, email marketing, affiliate marketing, success mindset and general web marketing) - It's inside every membership site our members will own. We also hope that by making this instantly available our members will in turn teach thousands more all those basics of generating an income for themselves.

Plus as our members become familiar with our systems and seeing for themselves how things work we believe many more will begin to run parallel sites of their own and earn more from them as a result.

gcintermed also you mention "the missing ingredient is usually traffic. At which point you have to ask yourself would you not be better off just spending the $797 to generate traffic to high converting affiliate offers?"

That's a very simplified point of view - I think for many people your suggest isn't the answer - If that works for you I'm pleased (REALLY) but think about this rather than spending $797 and generating some commissions wouldn't it be better to also drive that traffic into a site that is fully built and monetized, a site where you get 100% of the income? Wouldn't it be easier to drive traffic to any offer with the promise of a valuable incentive such as a free place in your membership site where later you could promote MULTIPLE affiliate programs rather than just one time one hit.

It's a question of scale your solution isn't wide enough to be the ultimate answer - Think about it wouldn't it be better if that one site was linked to another 4 (or another 9 - yes MME4 members can have 10 sites if they wish) in your network with multiple opportunities to make affiliate commissions, subscription fees etc. Scale up your ambition and you will make a lot more money.

Just one more thing - Yes we do think someone with an existing list, an existing membership site or existing traffic will make a lot of money from our system... But equally we believe someone just getting started will make much more with it too ... With everything done for you, you only need focus your attention on bringing in new members. (about 1/20th of what's involved in building a membership site from scratch) - And yes we are going to show people how to do that to.

Okay rambled on enough here - Have a good day

Simon

By the way, Jeremy has posted the list of MME4 bonus offers in his blog, for those who want to know:

Make Money Online | Successful Business Thinking | SureFireWealth Blog

Cheers,
Michael