Finding and hiring an influencer

by Administrator 5 replies
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Influencers have changed the way brands sell. Traditionally, a brand must pay a well-known celebrity to endorse their product. That strategy still works for big brands (i.e. Snoop Dogg and Corona beer), however not everyone can afford hiring a well-known celebrity. Hence, influencers. And research says that 70% of teens trust influencers more than celebrities.

But you simply don't just look for a random person and tell them to endorse your product. You have to find and connect with the right influencer, and this infographic from Spiralytics shows how it's done.

#learn forum #finding #hiring #influencer
  • very good.
  • I've seen the best success in this category on IG ... for highly visual, and physical, products ... and secondarily, probably YouTube (eg, Casey Neistat e-board demo videos are imo quite effective). I do wonder how the future of "influencer marketing" on traditional television might evolve as folks cut the cord and divert their attention in countless different ways. Endorsements and product placements have obviously been around forever - and their continued resilience/existence on TV is one indicator of their efficacy - but I do wonder if folks like Ryan Reynolds are evolving the format a bit, and ushering in a new era of "skin in the game" influence characterized by deeper and more direct involvement with the advertised product/company.
  • This is a good infographic. And I'm glad they specified using micro-influencers in defining influencer marketing goals. In a lot of cases, it makes more sense to choose these microinfluencers over influencers with greater reach. Microinfluencers are often more engaging and have a more defined audience. It's easier to target that market because you know exactly who they are.
  • Cool graphic!
  • The most important thing to consider is the agreement because there are some influencers who get your product and don't endorse it for weeks. You must find a reliable influencer with who you can share your vision about the product and who understands the importance of that product.
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    Finding and hiring an influencer

    Influencers have changed the way brands sell. Traditionally, a brand must pay a well-known celebrity to endorse their product. That strategy still works for big brands (i.e. Snoop Dogg and Corona beer), however not everyone can afford hiring a well-known celebrity. Hence, influencers. And research says that 70% of teens trust influencers more than celebrities. But you simply don't just look for a random person and tell them to endorse your product. You have to find and connect with the right influencer, and this infographic from Spiralytics shows how it's done.