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Developing your personal brand on social media It's like a broken record, but we all know that social media is a very important tool for marketers and professionals to ... [read more]

Another year, another trend and process shift. Last year saw a reactive response due to the pandemic. Now that everyone has adapted to the pandemic, expect trends such as increased ... [read more]

Influencers have shown their bigger, well, influence last year due to the COVID disruption that forced businesses to shift to digital. And yes, influencers have high potential for growth with ... [read more]

For starters, they already know your product and have an idea of your offer. And these customers want to feel valued and taken care of. You don't want them giving ... [read more]

We all know how advertising has evolved. Back then, TV was the dominant medium, with print media joining the fray. Soon, digital media gained pace with pop-up ads during the ... [read more]

Here's an infographic from Branex as they share insights on how to increase brand awareness, and increase trust with your audience.

Every social media manager needs a thorough competitive analysis so they can fully understand how their brand is stacked against, well, the competition. Here's an infographic from Social Insider showing ... [read more]

WhatsApp is the most popular messaging app in the world with over 2 billion active users, and while it's an afterthought for brands and businesses, you have that 2 billion ... [read more]

Just like last year, Shutterstock released its annual listing of colour trends for 2021. This annual listing aims to predict key visual shifts for the upcoming year based on usage ... [read more]

We all use different tools and apps to make our workflow easier and smoother. But with so many apps to choose from, it can be difficult which app to use. ... [read more]

There's no singular best time to post on Instagram. It will always be based on a range of factors, and post times are likely unique to your audience. But you ... [read more]

Infographics are effective in presenting crunching numbers without making these numbers look complicated. Here's an infographic on how to improve your infographic design.

With 2020 almost over, here's an infographic on the visual trends likely to stand out in 2021 and beyond.

Instagram was launched in 2010 for iOS users. Back then it only allowed photos to be uploaded in a square (1:1) aspect ratio at 640x640 resolution. In 2012 Facebook acquired ... [read more]

Here's an infographic from Miss Details which shows the best practices of creating a successful brand identity, especially for startups and MSMEs (micro and small enterprises).

Here's an infographic from Spiralytics providing a visual comparison of inbound and outbound lead generation, and how you can apply both strategies to your marketing plan.

Here's an infographic from WebFX showing how to get started with a Facebook Ad campaign for your business. This is particularly useful for beginners who are just starting with their ... [read more]

The social giant launched new cloud-streamed games, enabling Android and web users to instantly play - no downloads necessary. Facebook explains: "Today we're announcing that Facebook Gaming has launched several ... [read more]

When we speak of LinkedIn, we usually associate it with work. It's basically a social network for professionals. On the other hand, gamers are usually on Twitch, YouTube, or Facebook ... [read more]

Influencers have changed the way brands sell. Traditionally, a brand must pay a well-known celebrity to endorse their product. That strategy still works for big brands (i.e. Snoop Dogg and ... [read more]

If you happen to run ads on LinkedIn, the key to maximising your ad performance is in effective targeting. And LinkedIn users have a high purchasing power because they're all ... [read more]

Facebook has just announced the new cross-messaging functionality that will link Messenger and Instagram Direct. Facebook explains: "We're connecting the Messenger and Instagram experience to bring some of the best ... [read more]

Zenesys is sharing their tips on the best time to post to maximise your social media's follower engagement. Of course, the tips are based on best practices, and post times ... [read more]

Microsoft, LinkedIn's parent company, reported record-levels of platform engagement, and has recently crossed 700 million members. And that number will still increase as marketers maximise the potential of LinkedIn to ... [read more]

Every business needs an online presence to function and survive. Here are the 15 tools recommends, laid out neatly in an infographic.

Google shared an infographic about some of the most commonly-asked questions on AdSense to help web publishers maximize Google ad revenue oppy's, as well as stay within Google's monetisation rules. ... [read more]

LinkedIn believes that 92% of first-time website visitors aren't there to make a purchase. This is where retargeting comes to play, enabling you to re-engage interested potential customers by prompting ... [read more]

Email marketing is an old but effective way of reaching out to new and existing customers. While not everyone likes to read emails (commercial or personal), nevertheless here's an infographic ... [read more]

A new, interesting article on Marketing Dive examines how several months of pandemic measures and civil unrest in the US might be affecting marketers and marketing budgets directed at TV ... [read more]

A new article on Search Engine Journal reveals Google just announced the launch of a new way for businesses and content to monetize events. Google just made an announcement about ... [read more]

Image source: Jack in the Box Restaurant chain Jack in the Box is running a gamified ad on Spotify which gives listeners a chance to win free tacos with ... [read more]

Let me quote the article I wrote this January: "Text messaging. It's arguably the fastest way to reach someone. Need to catch up with a friend? You can quickly send ... [read more]

YouTube has just released its Community Guidelines Enforcement report. The report outlines all actions that the platform took for rule violations, and this one for between April and June. ... [read more]

Local communities have mushroomed ever since the start of the pandemic, and these communities have encouraged a lot of people to lend a virtual helping hand. They could support local ... [read more]

Marketers and content creators all use Stories and videos for all sorts of stuff - promote local businesses, sell food, share information, among others. And both Facebook and Instagram come ... [read more]

Okay this is funny. Business Insider reports that Burger King Belgium is giving 250 customers facemasks with their orders custom-printed on the masks. Image source: Business Insider Customers can post ... [read more]

Facebook is launching a new Educator Hub for US users, and is aimed to help students, parents, and teachers with vast educational resources that focus on improving learning outcomes ... [read more]

We all follow hundreds of Facebook pages, and these pages may or may not flood our news feed with both usefulness and nonsense stuff. Whatever the case maybe, Facebook is ... [read more]

Bot accounts have suddenly mushroomed on Instagram, sending group spam messages to users. And Instagram will intervene, announcing a new verification process on profiles found to exhibit suspicious behaviour. ... [read more]

Twitter announced that they're fully rolling out new tweet reply controls to all users on iOS, Android, and Twitter web. According to Twitter: "Here's how it works. Before you ... [read more]

Image source: Wallpaper Flare If you're a Spotify user in India or Southeast Asia, you can now belt out tunes more accurately as the music streaming service launches its ... [read more]

Google announced on Twitter and YouTube their first ever virtual conference, aptly named Google Virtual Webmaster Unconference, on August 26. The "unconference" means that participants get to choose which ... [read more]

Images source: Search Engine Journal Facebook just updated the Chat Plugin for businesses so that people can chat with the business without logging into Facebook. This will make communication ... [read more]

WhatsApp just rolled out new features including animated stickers, new dark mode options, QR codes, and new video call options. And because Facebook is merging the backends of Messenger and ... [read more]

Instagram just announced the availability of Reels to 50 regions including the US. For those in the know, Reels is Instagram's answer to TikTok. Reels lets people create videos ... [read more]

In a recent The Verge , WhatsApp's latest beta version (v2.20.13) introduces dark mode. The new dark mode can be enabled in the Chats section under the Settings menu. Of ... [read more]

A new article from Search Engine Journal discusses Pinterest's new news feed algorithm update which will show certain types of content more often, as Pinterest's usual content ranking uses ... [read more]

If you're using Messenger Rooms to host focused-group discussions, you can now broadcast them to Facebook Live. According to Facebook: "Turning your room into a Facebook Live broadcast makes ... [read more]

A new article on Mobile Marketer reports that cellular data consumption on smartphones increased 75% in March this year, and was up 27% from February as people spent more ... [read more]

Snapchat announced a new closed beta of brand profiles, and will provide brands with more ways to connect to Snap users. And as explained by Snapchat: "Brand Profiles offer ... [read more]

Social media is teeming with issues including equality, diversity, and cultural representation. One mistake and it's a surefire PR nightmare. And this is where YouTube's new infographic comes in. Check ... [read more]

You can't deny it - TikTok is rising. It even saw a momentous increase in usage activity during this pandemic. So, here are 10 important stats you need to know ... [read more]

Facebook is stepping up its eCommerce efforts on WhatsApp as they maximise the 2-billion active user base. As I've mentioned on WhatsApp's updates, they're rolling out QR codes for businesses. ... [read more]