Marketers should start looking at the increasing influence of Gen Z, and they will soon become the biggest consumer group. Accounting for more than US$140 billion in direct spending in the US, Gen Z's are also digital natives since birth. And this data from LinkedIn shows:
Important LinkedIn insights among Gen Z audience
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Marketers should start looking at the increasing influence of Gen Z, and they will soon become the biggest consumer group. Accounting for more than US$140 billion in direct spending in the US, Gen Z's are also digital natives since birth.
And this data from LinkedIn shows:
And this data from LinkedIn shows:
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