How to go about with article marketing in 2015?

by 18 replies
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Hi guys.
I want to attain traffic with article marketing and hence I was wondering you all to provide me with some special advice how I should go about it.
Thanks
#main internet marketing discussion forum #2015 #article #marketing
  • Hello Akif,
    Same as it has been for many years now. Through Syndication.
    Here is a great Post to take a look at on Article Marketing. Alexa Smith, within this Post is the one to go to and
    study
    http://www.warriorforum.com/main-int...marketing.html
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    • you would be amazed at what the search function here at the Warrior Forum can do

      al
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  • Banned
    Reading through these six posts might help you, as a starting point ...

    One-post overview of article marketing: http://www.warriorforum.com/main-int...ml#post5035794

    How I write articles: How to increase likelyhood of article syndication?

    How I find publishers for them: How to Find Article Syndication Partners?

    How I approach them: Questions about Content Syndication

    How article directories work: How do Article Directories work? (Article directories have almost nothing to do with article marketing, really, but this post also contains links to several other threads about "how articles can be used to generate traffic", and those ought to help you).

    And here's a post about "Where to submit articles": http://www.warriorforum.com/main-int...ml#post9418843


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    • Thanks for share, I'm a newbie here and so I want to learn more things from different great people on this amazing forum.
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  • Hi Alexa,

    Firstly, thanks for all the great information and advice you've given out on here! It's been pretty useful reading for me in nailing down a marketing strategy for a new site I'm working on.

    Just one question though, as I didn't see it addressed in any of your other posts (apologies if I missed it!) - how would you recommend tracking the success of referrals from publishers through to your site? I'm not just thinking about numbers, but quality too, so that individual publishers who send the best quality referrals can be prioritised.

    I imagine tracking links would make the content (and the link back to my site) less appealing to the publishers, so I was considering creating permanent redirects for each article and publisher (so that it looks like any standard link, but can still be tracked). I'd then send out a separate email for each publisher, manually editing the link each time. Obviously this would create a lot more work for each article though, and could potentially become unmanageable. Further, the large number of redirects I'd eventually build up over time could look bad when it comes to SEO.

    Do you have any thoughts?

    Thanks,

    Rich
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    • Banned
      With apologies, I'm the worst person in the world to offer anything like "technical advice".

      And "technical advice" is what you're really asking here, if you feel you need a way of monitoring that.

      I don't see how it will help much, myself.

      What exactly would you do, to "prioritise" them, having worked out who they are? Call me a skepchick but I don't really see the benefit. If a publisher has a magazine/newspaper/blog/ezine/website that's relevant to your niche, you should just send your article there and try to add him to your syndication-list. Once he's already published one (the situation you're asking about?) he's on your syndication-list, and you'll offer him future articles and build a relationship with him. It doesn't really make any difference what his traffic's like and how much of it there is, does it? The point is that there's no downside. So I'm struggling to see why you'd want to "prioritise" some? The difficult thing - the time-consuming part of the business - is finding as many as possible.

      I suppose in a sense, it would be be great to have so many that you need to think about which ones are the best (though I still don't really see how it would help you), but that's probably not going to happen.

      The time-consuming issue most people find is identifying and successfully approaching more/enough places, not in somehow "classifying"/"categorising" the ones they've already found.

      Sorry if I'm missing your point altogether (wouldn't be the first time ) but how would it help you?

      Only confusion, sorry, Rich. I can't immediately understand why this would be helpful to you, at all. What did I miss here? Tell me more, and I'll try to answer again: at the moment I don't quite see what benefit/purpose you're driving at; sorry!


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    • When I was writing articles for syndication, I always tracked every stage of the marketing process including article conversions by publisher referral sources. This is one of the very few aspects of article syndication of which I disagree with Alexa.

      IMO, there is no better substitute for evaluating article syndication results than bottom line ROI. However, establishing metrics for measuring effectiveness should be applied to every stage of your marketing efforts, not limited to just article response. For example, continually track the sales process such as traffic source, funnel system, filters (lead qualification), follow-up, product mix, repeat sales rate, etc.

      Because of the extensive resources used in producing and distributing each article, accurate tracking for me was essential. This particular method may not be helpful to you except perhaps for illustration, but I tracked articles using a short source code appended to the link in the resource box.

      Every publisher in my syndication network was assigned a four-symbol alphanumeric code, and every article also had a unique identifier such as a modified Julian date. For example: mysite.com/?ABCD4091801 indicates the originating source and which article (first article written on 1/10/2012) resulted in the call to action click.

      While not exact, the revenue from sales extracted from each publisher source was amortized over the number of articles submitted, giving a general average ROI of the articles. The more successful articles were then submitted to other outlets such as relevant websites, ezines, blogs, and offline publications.

      Although there were additional sales made from opt-in subscribers and other integrated marketing channels as a direct result of these articles, this is considered ancillary marketing, which results are all tracked separately. The importance of knowing how much profit (or loss) is in your marketing processes and business activities cannot be over emphasized.
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  • Have you tried hub pages? you just create an article, find a long tail keyword that gets searched for using Google’s predictive text (they will give you keyword suggestions) get traffic Travis and it will tell you if you can rank (go to SEO, competition)
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  • I wouldn't say article marketing is any different than it was previously in a significant. The only difference is that your content has to be of a higher quality and not obviously spammy to get traffic. As long as you have quality content then the same tactics can be used.

    There are some blog web 2.0's that naturally rank high however. Tumblr and pinterests for example have relatively rankings naturally for google for long tail keywords. In addition to traditional articles directories I would suggest using sites like tumblr and pinterests to leverage your article content
  • The #1 key to traffic from article/guest articles is..

    The Signature links & linkbacks..

    Create a compelling linkback using this format..

    Question.. Attention.. Benefit.. Call To Action

    For example..

    Want more leads & buyers? (Question) GOOD NEWS! (Attention) Free Report Reveals..How You Can.. (Benefit) In less than 10 minutes a day. Click here now for your free copy > link (CTA)
  • It's all about branding and outreach.

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