2 {{ upvoteCount | shortNum }}
2 {{ upvoteCount | shortNum }}

What's your CLV metric value?

by m30jake
2 replies
I'm interested in finding out what peoples' customer's lifetime value amount is

Mine is £28.80 GBP ($44.61 USD)

How about you?
#clv #metric
  • Profile picture of the author Sid Hale
    Hey Jake,

    Originally Posted by m30jake View Post

    I'm interested in finding out what peoples' customer's lifetime value amount is

    Mine is £28.80 GBP ($44.61 USD)
    Is that the average total spend per customer, across all products you sell?

    Why is that?
    Since you have a buyer's list, aren't you constantly building more new products to address their needs? ...or at least promoting related affiliate offers to that same set of buyers?

    My front end offer is 4x what you list as your CLV, but I constantly either find or create other products that will fill a need for those same customers so I don't have any idea what their "lifetime value" is.

    I guess I'll get somebody to calculate that after I die - because until that happens (or the same fate befalls all my customers), their lifetime value to my bottom line can't be calculated.

    Once you've established yourself in a niche(s) you'd be foolish to walk away from your buyers list to try your hand in a whole new niche. It's OK to branch out - but don't ever abandon a list of buyers.

    Who cares if you never know what the "lifetime value" of that customer might be? One thing's for certain. It doesn't end until you stop selling to those customers (willingly or otherwise).
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

    {{ DiscussionBoard.errors[10075263].message }}
    • Profile picture of the author m30jake
      Originally Posted by Sid Hale View Post

      Hey Jake,



      Is that the average total spend per customer, across all products you sell?

      Why is that?
      Since you have a buyer's list, aren't you constantly building more new products to address their needs? ...or at least promoting related affiliate offers to that same set of buyers?

      My front end offer is 4x what you list as your CLV, but I constantly either find or create other products that will fill a need for those same customers so I don't have any idea what their "lifetime value" is.

      I guess I'll get somebody to calculate that after I die - because until that happens (or the same fate befalls all my customers), their lifetime value to my bottom line can't be calculated.

      Once you've established yourself in a niche(s) you'd be foolish to walk away from your buyers list to try your hand in a whole new niche. It's OK to branch out - but don't ever abandon a list of buyers.

      Who cares if you never know what the "lifetime value" of that customer might be? One thing's for certain. It doesn't end until you stop selling to those customers (willingly or otherwise).
      Hi

      My business model is a bit like Spotify's, I offer £8.95 monthly subscriptions to premium content

      Its a single product but adding more and updating content all the time.

      You say you aren't going to work out your CLV. However surely if you knew your CLV amount you'd know the max you could spend in order to acquire a single customer doing PPC for example, instead of focusing on just the margins you get from single products you sell. You might even make a loss per first product the client buys but over time you'll be in profit and you can scale this up doing PPC, while CPA < CLV

      Jake
      {{ DiscussionBoard.errors[10076272].message }}

Trending Topics