Having a helluva time getting my website to be profitable, can anyone help me?

26 replies
I have had my site for about six years now and I started out monetizing it with Google AdSense which worked out well, but wasn't generating very much because the site was new and wasn't getting very many visitors. Unfortunately, I was absent minded (ie. stupid) and had text above an ad saying something like "buy us a beer, click and ad". Hence, my AdSense account got disabled and I have not been able to get it reinstated no matter how hard I try.

I have tried multiple other ad solutions and the one that worked out best was from advertising.com. But unfortunately, earlier this year they decided that they no longer to wanted to serve ads to my site. I think it was a traffic issue, since my site is heavily dependent on the strength of the box office. And some months are slower than others.

So since then I've been trying to find a decent alternative, but haven't been able to. The "best" so far is with Criteo, but it's not very much at all.

I'm getting a good amount of visitors and am #1 with Google searches. Just recently with the Star Wars movie, I got about 40k visitors in one weekend due to the huge movie weekend.

I am starting to have major hosting issues due to the traffic volume, but cannot afford anything better. The next best hosting that I can find is about $60/month. Yet, I only get about $10-15/month from advertising. I wish I could just pay for the hosting out of pocket, but I lost my job recently and also have a kid on the way as well as a teenage daughter to support. There is no way I can pay that.

I'm not trying to make money with the site actually, of course I would love that. But I would at least for it to be able to pay for itself. But no matter how hard I try, I just can't do that. I don't want the site to be covered in ads, but I need it to generate income somehow.

If I can't figure something out soon, I may have to close the doors and I really, really don't want to do that.
#helluva #profitable #time #website
  • Profile picture of the author Kay King
    heavily dependent on the strength of the box office.
    Don't want to jump to conclusions - but any chance what you are running is one of those "streaming" sites showing movies that haven't been paid for or approved?

    How is it you got 40k visitors on the weekend Star Wars was released? What makes your site interesting to those visitors?

    I could be totally wrong so that's why I'm asking. I can see why you lost Adsense - but you've lost other ads, too - have huge traffic and no income...it makes no sense.

    Why keep a site that is losing money? If you can get that level of traffic - why can't you monetize the site? I can't get it to add up.
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    • Profile picture of the author Randall Magwood
      Originally Posted by Kay King View Post

      I can't get it to add up.
      I can't add it up either. Is Star Wars really that good? Ah crap... another commercial for it just came on.

      Look cuz, sounds like you have problems that can't be solved in a forum post. Is this a post to boast about *figures*... *analyses*... or *stats*?

      Cut the site loose and sell an ebook.
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      • Profile picture of the author arrival7
        Do you mind sharing the site so we can take a look? I mean what do you have to loose...
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        • Profile picture of the author AfterCredits
          Originally Posted by arrival7 View Post

          Do you mind sharing the site so we can take a look? I mean what do you have to loose...
          No, I don't mind. It's Whats After The Credits?
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          • Profile picture of the author shellerik
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          • Profile picture of the author professorrosado
            Hi Aftercredits,
            Since no one seems to know how to monetize your site adequately, I will chime in:

            Your site is a video site. People come to watch videos -> HINT!
            Basically, since your site provides what people are looking for, it is really not a good candidate for Adsense - IMHO.

            Your site has no real product that it can sell other than traffic, i.e., viewers who watch videos.

            Simply, you should sell video ads space to advertisers - take advantage of your recent figures with Star Wars to support your site's viability in getting ad views.

            Sell space according to tags, i.e. #star wars and other titles and /or movie genres: comedy, parenting, family, action, etc.

            Use future big movies to promote your ad sales ahead of time and plan your site to take advantage of viewers channeling them to other related videos (and ad videos, of course).

            All this "prep" is vital to show advertisers that your site can get them views and results.

            Never give up on a good idea. Ideas need patience, research and innovation to find the right formula for its success.
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            • Profile picture of the author AfterCredits
              Originally Posted by professorrosado View Post

              Hi Aftercredits,
              Since no one seems to know how to monetize your site adequately, I will chime in:

              Your site is a video site. People come to watch videos -> HINT!
              Basically, since your site provides what people are looking for, it is really not a good candidate for Adsense - IMHO.

              Your site has no real product that it can sell other than traffic, i.e., viewers who watch videos.

              Simply, you should sell video ads space to advertisers - take advantage of your recent figures with Star Wars to support your site's viability in getting ad views.

              Sell space according to tags, i.e. #star wars and other titles and /or movie genres: comedy, parenting, family, action, etc.

              Use future big movies to promote your ad sales ahead of time and plan your site to take advantage of viewers channeling them to other related videos (and ad videos, of course).

              All this "prep" is vital to show advertisers that your site can get them views and results.

              Never give up on a good idea. Ideas need patience, research and innovation to find the right formula for its success.
              How do you see it as a video site? Videos are such a small aspect of my site. The videos I do have are trailers for upcoming films. The bread and butter that people come for is the during/after credit information. I get very little traffic for the trailers.
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              • Profile picture of the author professorrosado
                Can't see your site - is it resolving?
                Your HOME page is not resolving. I can get to it by deep links.

                Ok, so after looking at your site's innards my strategy is still the best way to go.
                You have a site about movies/videos and no videos. You must realize that videos are the biggest attraction to any site. I can understand your format (no-video) if you were focused on screenplays or some other aspect of interest to reader types, however, that type is not what your 40k is comprised of.

                The basic reason you are not converting is that you have a mismatch between the traffic you are getting and what that traffic is actually interested in seeing on your site. What you "believe" is the reason people are visiting your site may not be the real reason they are there.
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                • Profile picture of the author AfterCredits
                  Originally Posted by professorrosado View Post

                  Can't see your site - is it resolving?
                  Dang it, nope! Must have reached the limit with hosting. It'll reset at midnight. Been working with them to try and see what we can do to resolve this, but don't see much happening without me going to a bigger (more expensive) plan.
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  • Profile picture of the author elcidofaguy
    I reckon you should investigate other means of revenue such as Amazon, eBay etc with creating highly relevant banners to each of your posts...

    Imagine placing an awesome banner highlighting Star Wars memorabilia on that post which got you 40K visitors or a list of relevant items at the end of the post..

    I reckon a good amount would of clicked on it and even if they didn't make a purchase they may have bought something else bringing you some affiliate earnings...
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    • Profile picture of the author AfterCredits
      Originally Posted by Kay King View Post

      Don't want to jump to conclusions - but any chance what you are running is one of those "streaming" sites showing movies that haven't been paid for or approved?

      How is it you got 40k visitors on the weekend Star Wars was released? What makes your site interesting to those visitors?

      I could be totally wrong so that's why I'm asking. I can see why you lost Adsense - but you've lost other ads, too - have huge traffic and no income...it makes no sense.

      Why keep a site that is losing money? If you can get that level of traffic - why can't you monetize the site? I can't get it to add up.
      Nope, nothing illegal. My site catalogs those bonus scenes that movies have either during or after credits. I'm basically the #1 search result when people want to know if they should stay or not through the credits.

      "Why keep a site that is losing money?" - Good question...I've worked very hard on it and would hate to give it up. "Why can't you monetize the site?" - That's what I'm trying to figure out!

      Originally Posted by elcidofaguy View Post

      I reckon you should investigate other means of revenue such as Amazon, eBay etc with creating highly relevant banners to each of your posts...

      Imagine placing an awesome banner highlighting Star Wars memorabilia on that post which got you 40K visitors or a list of relevant items at the end of the post..

      I reckon a good amount would of clicked on it and even if they didn't make a purchase they may have bought something else bringing you some affiliate earnings...
      I do show Amazon ads, but don't get much from it. I've never had much luck with affiliate type links.
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  • Profile picture of the author agc
    Build an opt in mailing list for discount movie tickets, early access to content, and special offers.

    Email all content to your list 24 - 48 hours before it posts to your site, and make sure the special offers are enticing. As you build your list of dedicated movie goers, you'll build some income.

    They key is to somehow find discounted tickets or special offers with a commission.

    You can also sell movie related items through affiliate links. Things like toys, figurines, etc.
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  • Profile picture of the author fastlan3chris
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    • Profile picture of the author lerxtjr
      What you "believe" is the reason people are visiting your site may not be the real reason they are there.
      That was quite an insightful statement there.

      There is always so much pushback from website owners who think they know why their visitors are coming to their websites. It would be interesting to do a little short-term test where you could have a pop-up display before people get to see your site asking them what they're expecting to see what they get there.
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  • Profile picture of the author Curtis2011
    Just FYI, if you decide to no longer support the site, you should sell it on Flippa or elsewhere instead of just shutting it down. Somebody out there will pay you for an established site with traffic, even with no earnings.
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  • Profile picture of the author agmccall
    You say your site got 40k visits for the starwars movie, what was the bounce rate, just because they show up does not mean they stay. And, If your visitors are movie fans, then why not promote dvd's from amazon. You had 40000 thousand people interested in the Star Wars movie, so maybe you could have listed all the other star wars dvd's and made some sales.

    al
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    • Profile picture of the author AfterCredits
      Originally Posted by agc View Post

      Build an opt in mailing list for discount movie tickets, early access to content, and special offers.

      Email all content to your list 24 - 48 hours before it posts to your site, and make sure the special offers are enticing. As you build your list of dedicated movie goers, you'll build some income.

      They key is to somehow find discounted tickets or special offers with a commission.

      You can also sell movie related items through affiliate links. Things like toys, figurines, etc.
      I've tried affiliate links, but they never pay off. People rarely click on them and even less purchase.

      I thought about the newsletter thing, but honestly don't know what I'd put in it. Most of my traffic comes from Friday or Saturday when films first come out. If I withhold the posts and save them for the newsletter, I'd loose so much traffic. I could do a weekly update kind of thing, that's about all I can see doing.

      Originally Posted by fastlan3chris View Post

      Sell it on flippa
      I just may if I can't get it monetized soon.

      Originally Posted by lerxtjr View Post

      That was quite an insightful statement there.

      There is always so much pushback from website owners who think they know why their visitors are coming to their websites. It would be interesting to do a little short-term test where you could have a pop-up display before people get to see your site asking them what they're expecting to see what they get there.
      I can see the incoming search terms and most do come looking for the information on if they should stay during the credits or not. Very few come for much else.

      Originally Posted by agmccall View Post

      You say your site got 40k visits for the starwars movie, what was the bounce rate, just because they show up does not mean they stay. And, If your visitors are movie fans, then why not promote dvd's from amazon. You had 40000 thousand people interested in the Star Wars movie, so maybe you could have listed all the other star wars dvd's and made some sales.

      al
      Yeah, that's a problem. Most only visit for 1-2 minutes and only stay on the one page coming from the google search. I'm trying to remedy that by having the posts with trailers, reviews, etc and having related posts on each page. Yet most still only view the one page, get the info they need and then leave. Yes, I did link to Star Wars merchandise on those pages, but nobody clicked on it.
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  • Profile picture of the author daveshu
    Why don't you try some kind of content locker - you have 40,000 people who all want to know what's after the credits on star wars - charge them 50c to find out.

    If you only get a 5% conversion rate that's 2000 x 50c = $1000

    If they're all desperate to find out and you get a 25% conversion rate that's a lot more.

    THEN after they've paid a measly 50c to find out make them some other offers for DVDs or whatever.

    And if this works you can send me my cut of your new riches.
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  • Profile picture of the author marks2424
    Why not sell videos of the movies you are previewing when they come out. Example when Star wars is done in the theaters send your viewers to a site that sells the movie and get a cut of the commission.

    You could start a subscribers list saying you will let everyone know the first day the movies are for sale to the public. You could also think about selling box sets of star wars from the past.

    There has to be a place you could hook up with that sells videos and has an affiliate program you could join. With that many visitors some of them have to want to buy older movies.
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  • Profile picture of the author amjr1980
    Would you mind giving read only access to your google analytics? there may be some clues in there to help understand what is happening with your traffic. I'd be interested in taking a peak.
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    • Profile picture of the author AfterCredits
      Originally Posted by daveshu View Post

      Why don't you try some kind of content locker - you have 40,000 people who all want to know what's after the credits on star wars - charge them 50c to find out.

      If you only get a 5% conversion rate that's 2000 x 50c = $1000

      If they're all desperate to find out and you get a 25% conversion rate that's a lot more.

      THEN after they've paid a measly 50c to find out make them some other offers for DVDs or whatever.

      And if this works you can send me my cut of your new riches.
      I would really hate to do that. I feel that would alienate any visitors for sure and they'd leave for other sources that don't charge.

      Originally Posted by marks2424 View Post

      Why not sell videos of the movies you are previewing when they come out. Example when Star wars is done in the theaters send your viewers to a site that sells the movie and get a cut of the commission.

      You could start a subscribers list saying you will let everyone know the first day the movies are for sale to the public. You could also think about selling box sets of star wars from the past.

      There has to be a place you could hook up with that sells videos and has an affiliate program you could join. With that many visitors some of them have to want to buy older movies.
      Already doing the affiliate linking and not getting much at all from it.

      Debating on the newsletter, but not sure if I'd have the time to commit to that. I stay pretty busy with the as it is. And with a kid on the way...

      Originally Posted by amjr1980 View Post

      Would you mind giving read only access to your google analytics? there may be some clues in there to help understand what is happening with your traffic. I'd be interested in taking a peak.
      Hmm...not sure, maybe? Can anyone here tell me why or why not this is a good idea?
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  • Profile picture of the author Rory Singh
    What keywords are people typing into google to find you?

    Are your visitors mostly mobile or surfing via home computer?
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    • Profile picture of the author Kay King
      Most of my traffic comes from Friday or Saturday when films first come out.
      I have a feeling the traffic is strictly "headed for the movies - let's check info about credits". I don't think they'd pay for it I also thought of Amazon, etc with the Star War previous dvd's and all the peripheral branded products being sold right now.

      The problem with this niche is that visitors don't connect with you. It's almost like checking the time or weather - they want the info and that's it, they're gone.

      Someone who creates their own products or has the time to put into it might make this site profitable. However, you don't have the time, it seems, and I think that's your sales spiel. Good traffic numbers you can prove - site's been around a while - ranks, etc. You love the site but just don't have time to promote/grow it.

      I'd put it up for sale with a reasonable reserve and hope to get a decent payoff for it.
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      • Profile picture of the author AfterCredits
        Originally Posted by Rory Singh View Post

        What keywords are people typing into google to find you?

        Are your visitors mostly mobile or surfing via home computer?
        Usually things like *movie name* + after credits or extra scene or stay after credits. Things like that. Most are from mobile.

        Originally Posted by Kay King View Post

        I have a feeling the traffic is strictly "headed for the movies - let's check info about credits". I don't think they'd pay for it I also thought of Amazon, etc with the Star War previous dvd's and all the peripheral branded products being sold right now.

        The problem with this niche is that visitors don't connect with you. It's almost like checking the time or weather - they want the info and that's it, they're gone.

        Someone who creates their own products or has the time to put into it might make this site profitable. However, you don't have the time, it seems, and I think that's your sales spiel. Good traffic numbers you can prove - site's been around a while - ranks, etc. You love the site but just don't have time to promote/grow it.

        I'd put it up for sale with a reasonable reserve and hope to get a decent payoff for it.
        That's a good point. I may try to poll the visitors to see if it's when they are already in the theater or not; somehow find out when they are looking at the site.

        I agree, they get the info they need and leave.

        This site is essentially my second full time job, but doesn't pay. If there were a way I could make this my only full time job and still be able to pay bills, I would love to do that! But I just don't see how that could happen. Maybe I'm missing something or being to pessimistic, but I just don't know how to do that.
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  • Profile picture of the author Rory Singh
    I didn't know that people actually google to see if there is a scene after credits. You learn something new every day.

    Keyword (what they are after):

    I think that they want to know if there is an extra scene after the credits like Fast and Furious or Marvel does.

    What kind of people do this anyway?

    They want to know before hand if they should sit an extra 5 or 10 minutes after the film to see something extra. To me that's crazy. But I guess there is a whole bunch of people doing stuff like that nowadays.

    These types of people are 'planners'.

    And planners are 'efficient'.

    They are the wham, bam and thank you ma'm types of folks.

    In and out.

    Mobile Browsers:

    I noticed that you don't have a sidebar on your webpages. A side bar is a great way to 'sell stuff' WITHOUT taking away from the value in your content.

    However in mobile browsers, your sidebar content will appear towards the bottom of the webpage and if they are the 'wham bam' type of folks like Kay said above, they won't be around long enough to see the sidebar.

    Structured Sites:

    Your site has your main content that takes up most of the face of your webpage. When ever I build a site, I control how my visitor will navigate through my content. This is important.

    You want to give them what they came for but give it to them in a way that it 'serves' you.

    However, they are the 'in and out' type and will most likely 'bounce' if they don't get their info fast enough.

    Calls To Action:

    This is the part where we tell them what we want them to do. If you have given them value, it's more personalized and people can be easily 'guided'.

    Most of my visitors are mobile so I have to tell them what to do or else I wouldn't get any leads or sales.

    Conclusion:

    Your audience most likely is very interested in movies. Someone else who has the experience of how to structure a website like yours properly can buy it from you and move things around and 'cash in'.

    I still think there is a way to monetize this site but that will be a challenge especially if you don't have the time.
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    • Profile picture of the author AfterCredits
      Wow, great write up, thanks for taking the time to do that!

      One note, I do have sidebars on my desktop view, but as you said the mobile visitors get a different view and that stuff is at the bottom. I do run a custom plugin that I can put mid-screen ads in, but am trying not to alienate visitors with a blast of ads.

      I would be open to some re-designing if it would mean more profits, I just don't know how to do that. If you or anyone with experience is willing and able to help with that, I would love to get some assistance. I don't have much, but I could probably scrounge $50-100 together to pay for those services. I know that's not much, but I don't have a lot right now. I have a website budget, but it's getting lower and lower every day it seems with domain name and hosting costs.
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      • 1. What do your user demographics tell you about the majority of your traffic?
        2. What products or services would that group most be interested in? Hell, you could even run a poll on what item over $30 are you considering buying right now?
        3. Place some of your own ads next to the content with titles such as "Would YOU like a longer penis?" or "Looking for Comfortable Walking Shoes?", whatever.
        4. Create product landing pages pre-selling those products. Educate them on those products in general. How is your product different?
        5. ONLY THEN do you point them to a sales page.
        6. I would KILL for 40k visitors.
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  • Profile picture of the author MouseandMice
    You have 40k+ visitors and made $10 on advertising?

    wut.
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