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Anyone Still Promoting Products With Press Releases

by tjk1058
7 replies
Is anyone actively promoting either CPA, Clickbank or other affiliate products using press releases anymore?

I used to do it when I first got into affiliate marketing years ago and had some pretty good success with it. BUT since then I see the press release services are charging a lot more than they used to and I'm not sure if they even get indexed in google anymore (not news google but regular google).

I used to be able to create a decent PR and get at least a 100% return on my fee and sometimes a lot more depending on what the offer was for and if it was a recurring monthly offer.

TedK
#press #products #promoting #releases
  • Profile picture of the author Steve B
    Originally Posted by tjk1058 View Post

    Is anyone actively promoting either CPA, Clickbank or other affiliate products using press releases anymore?

    Maybe your problem is the fact that press releases are generally not for the purpose of promoting CPA, CB, and affiliate product offers.

    What was accepted in the past isn't appropriate today. Press releases need to be newsworthy. If they are nothing but disguised promotions for offers that will make you money, they will not be published or even accepted.

    IMO, a press release is not a good fit for the purposes you've mentioned.

    Steve
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    • Profile picture of the author myob
      I use PRweb.com regularly with great success promoting Amazon products.

      New products, models, and trade show exhibits make excellent news "releases".

      My promotions have never had anything to do with Google or getting ranked in the search engines
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      • Profile picture of the author JohnMcCabe
        Originally Posted by myob View Post

        New products, models, and trade show exhibits make excellent news "releases".
        News media have holes to fill 24/7/365 and millions of pages to fill in order to hang the ads on.

        What myob mentioned are actual news. From there, he can link back to additional information (including "where to get").

        I have a friend in the newspaper business. He's always saying, if you want to be in the news, send him news; if you want an ad, buy a f**king ad.
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    • Profile picture of the author tjk1058
      Originally Posted by Steve B View Post

      Maybe your problem is the fact that press releases are generally not for the purpose of promoting CPA, CB, and affiliate product offers.

      What was accepted in the past isn't appropriate today. Press releases need to be newsworthy. If they are nothing but disguised promotions for offers that will make you money, they will not be published or even accepted.

      IMO, a press release is not a good fit for the purposes you've mentioned.

      Steve
      True... press releases have never really been a venue for sales... but if something is news worthy and they led back to the website they have produced sales.

      When I was doing these I never crafted the news releases to be an ad. I would normally find a news worthy point about the product and then would feature that. It would drive traffic back to the site and lead to a few to many sales to make it worthwhile to pay for them.

      TedK
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  • Profile picture of the author dana67
    Press releases and article marketing used to work better back in the day (pre Penguin/Panda). Things that worked several years ago do not work as well today.
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    • Profile picture of the author myob
      Originally Posted by dana67 View Post

      Press releases and article marketing work better now than ever before. Things that got twisted and contorted from the original into unrecognizable forms several years ago do not work as well today.
      Fixed that for you.
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  • Profile picture of the author risgirly
    I used press releases in the past but the results are never long lasting. Perhaps that's why many don't use it that much now for promoting products.
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