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Facebook Custom Audiences

by Dmitriy Petrychuk
2 replies
  • PPC/SEM
    • |
Hi all

How much people should be in your custom audiences to be able to create profitable similar audiences campaigns?


Thanks
#audiences #custom #facebook
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  • Profile picture of the author Jozef Majda
    At a minimum, you need 100 datasets (100 users) to be able to create a lookalike audience from any of the datasets in the bullet points above.
    After years of working with lookalike audiences, I believe you need at least 1,000 emails to create an effective lookalike audience, and more than 5,000 fans or page engagements to create an accurate audience based on your page or post engagements.
    Think of it this way: the cheaper the dataset, the more people you need and the less profitable it will be.

    For example, a dataset of 1,500 emails of customers who have made a transaction with your business is going to be much stronger than an email list of 3,000 people who have signed up to your newsletter but not performed a transaction.
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  • Profile picture of the author echelon
    It seems to also depends on the type of conversions that you want to create a lookalike for. A general rule I remember is to shoot for 300 conversions before creating a lookalike audience. Now, I have created at least one lookalike before getting 300 people in my audience. But, if you are trying to get LLA from sales, you may want to wait getting several hundred sales before.
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