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narrow audience more expensive in fb ppc?

by visimedia
3 replies
is it true in facebook, the more you use 'narrow audience' layers, the more expensive we pay? Because it's more targeted?
#audience #expensive #narrow #ppc
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  • Profile picture of the author Alex Cohen
    Originally Posted by visimedia View Post

    is it true in facebook, the more you use 'narrow audience' layers, the more expensive we pay? Because it's more targeted?
    If done correctly, it's cheaper.

    Facebook will waste fewer clicks figuring out who your best prospects actually are.

    Alex


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  • Profile picture of the author mdallen
    It is wise to use your FB pixel to retarget the people who have visited your site. That can actually cost less and be more productive. If you are in the making money online area, there are marketers who will let you put your pixel on their high traffic sales pages.
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    Mike Allen - Discover the one trick to force Google to send you buyers

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  • Profile picture of the author writeaway
    If you target correctly, narrower is actually cheaper since the CTR rate would be higher
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