How Would The FTC Rule Affects People Outside Of US?

5 replies
Hi Guys,

I have a question and I would like to seek help from all of you.

The FTC rule will be active on the 1st of Dec and I would like to know how would this rule affects marketers that are not from the US?

Thank you in advance for helping

Zack
#affects #ftc #people #rule
  • Profile picture of the author Kevin Riley
    I think it doesn't matter. We should still follow the rules. It's all about being a responsible business.

    Plus, if your hosting is in the US, or your shopping cart, or any of the other myriad business connections you have to the US, it would pay to be diligent.
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    Kevin Riley, long-time Warrior living in Osaka, Japan

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  • Profile picture of the author psresearch
    Originally Posted by Zack Lim View Post

    Hi Guys,

    I have a question and I would like to seek help from all of you.

    The FTC rule will be active on the 1st of Dec and I would like to know how would this rule affects marketers that are not from the US?

    Thank you in advance for helping

    Zack
    You might want to read about this FTC case:
    Court Orders Spammers to Give Up $3.7 Million

    "The case, filed by the FTC in October 2007, marked the first time the Commission invoked the US SAFE WEB Act, a federal law designed to protect consumers from cross-border fraud and deception. The Act enhances the agency's ability to exchange information with foreign counterparts and helps protect consumers from cross-border spam and spyware distribution, as well as Internet fraud and deception. The FTC's complaint charged eight defendants - Spear Systems, Inc., three other corporate defendants, and four individuals."
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  • Profile picture of the author JMPruitt
    this does not affect you directly, but think of this, all the search engines, based in the US are working to make sure their search results are compliant, therefore, you will probably need to make an effort at least.
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    follow my relationship marketing blog for tips on building more traffic without relying on Google's whims.
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    • Profile picture of the author psresearch
      Originally Posted by JMPruitt View Post

      this does not affect you directly, but think of this, all the search engines, based in the US are working to make sure their search results are compliant, therefore, you will probably need to make an effort at least.
      I think the FTC case shows it COULD affect him directly, but realistically he'd probably have to be doing something incredibly shady and scamming a lot of people for the FTC to "go after him".

      Somehow, I don't think he's planning to do that. :-)
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  • Profile picture of the author Zack Lim
    Thank you to all of you who have replied to my question.

    I personally believe that honesty is very important when we are doing business. I would like to understand the rules better so that I will be able to make informed decision.

    I agree that the big websites like the search engine and more will also follow the rule and it will also indirectly affects marketers outside of US.

    I have read information regarding testimonial. How about stating the potential results that customers will get from the product in the Headline and content of the sales letter in the website? Will that be also affected by the FTC rule?

    Thank you for helping

    Zack
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