Are College Textbooks Any Good? Anybody Know These Guys?
I'm furious (not really).
The books were authored by Michael F. Weigold and William F. Arens.
There's already tons of copywriting/marketing books and courses I want to get from proven marketers-- John Carlton, Ogilvy, Clayton Makepeace, etc etc.
But here I am spending $150 on a random college textbook...
Anyway, I'm remember how Claude Hopkins once said that college textbooks should be burned and college students would need years to "deprogram" from the bad info they learned.
Obviously times have changed and I'm trying to be humble here but...
Does anybody know who Michael F. Weigold or William F. Arens are?
Have they produced great results before in marketing? (Their credentials seem to just be that they studied marketing in college... just like every other college professor/writer).
Are these actually good teachers?
I've studied copywriting a ton (mostly from Gary Halbert) but I'm no expert myself, so I'm curious what the general consensus is on this forum regarding college professors, textbooks and other related info?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"It's going to be OK - here's a horse and two million dollars."
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Lets build a online business by giving value and learning how to build a email list
https://davidmitchell1977.systeme.io/givevalueonwarrior
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Lightin' fuses is for blowin' stuff togethah.
Lets build a online business by giving value and learning how to build a email list
https://davidmitchell1977.systeme.io/givevalueonwarrior