How to advertise or reach people of high class as Luxury Vacation Rental?

People in the 1 to 5% category do not book their Airbnb's, they have people that do that for them.

The first thing I would do is compare your Listing vs others on the platform ( Airbnb ) They will be doing something you are not - its probably that simple.

I have never looked at the back end of Airbnb... can you see how many impressions your listing has gotten? If the impressions are minimal... there are 3ish 4 variables you need to look at. The Price, and I would not be concerned with that to start. The PHOTO - probably the most important, the primary bold title "Apartment in Jerusalem" as an example, and then the by line below - "Brand new gem with a garden in Talbyeh" being an example.

If you look at Israel specifically there are only 90 properties listed. Look specifically at the listings with the "Super Host" tag and figure out how your listing is differnt. Again little to no clicks on the listing work on the 4 variables listed... You have clicks... You need to look again at the collection of photos, and the text that describes the property.

Hope that Helps!

ok so I found the listing... The photo isnt bad.

The title: "Entire home in Caesarea" maybe "Private Villa in Caesarea".

I would say the description is written more for Architecture Magazine than it is describing the property.

Fully furnished... Is the kitchen "Stocked" how many sq feet is the property. Is the "Office" all equipped and ready for remote work?

Pool table, exercise room Pool and Jacuzzi...

You need to answer all of the questions a person would ask if they are going to stay there.

Pictures may speak 1000 words... but people want to see it in writting as well.

i think you should use linkedin automation tool

You can try hosting exclusive events for people in this type of market and collobrating with luxury brands or even infulencers in this market

I think that blogging and you tubing will be a good way to geo targeting and getting traffic I.e leads .

You can also start a face book fan page to compliment the other 2 ..

I highly recommend blogging though .

Step 1: figure out your target buyer persona

Step 2: Figure out where they hang out online (free sources of traffic)

Step 3: Figure out WHO they find credible - reach out to these people re brand deals (many are cheap or even free!)

Step 4: Figure out the type of content they prefer - create these or crowdsource it for close to free

You advertise in 'places' like this:
https://www.facebook.com/sheridanrdmag/ a publication for Chicago's richest suburbs.


Or the Rob Report https://robbreport.com/

As your natchrl Princess, I gotta tellya luxury vacationstuffs comes at a price.

Bcs if'n I swankyin' out all excloosive on a delish royalty ticket ... an' then crowds of doobious no-hopers show ... my luxury balloons kinda burst.

That is why you gotta charge at least 10x the gowin' rate before you even considah layin' on special biscuits or scented pampahstuffs.

Bcs luxury ALWAYS means my friends can't afford this, my neighbors can't afford this, an' FFS prolly I cain't afford this ... which is why I want it so bad.

Also, throw in sum kinda high viz concierge who don't appear to do nuthin'.

An' bill for his or her ass by the millisecond.

Remembah: Luxury is only for the select few, or'n evrywan would be dowin' it.

Why, evin the AIR in this place has its own unique an' sought aftah charactah (check Savidge here for the importance of writin' that all out).

An' evin' peein' ain't like you nevah experienced it before!

Bcs this is how the elite pee!

It sounds like you're facing some challenges in marketing your luxury villa in Caesarea, Israel. Indeed, targeting the upper 1% to 5% of potential guests requires a strategic approach. Here are a few suggestions to help you break into the luxury market:
Refine Your Branding: Ensure that your branding reflects the exclusivity and luxury of your villa. Invest in professional photography and videography to showcase the unique features and amenities of your property.
Utilize Exclusive Platforms: Consider listing your villa on exclusive rental platforms that cater to high-net-worth individuals, such as Luxury Retreats, Onefinestay, or Villas of Distinction. These platforms attract affluent travelers seeking upscale accommodations.
Partner with Luxury Travel Agents: Forge partnerships with luxury travel agents and concierge services who cater to affluent clientele. They can help promote your villa to their network of high-end travelers and assist with bookings and reservations.
Host Exclusive Events: Organize exclusive events or retreats at your villa targeting affluent individuals, such as corporate retreats, wellness retreats, or private celebrations. These events can showcase the luxury and exclusivity of your property while generating buzz and interest among potential guests.
Targeted Digital Marketing: Invest in targeted digital marketing campaigns aimed at affluent travelers. Utilize platforms like Facebook, Instagram, and LinkedIn to target specific demographics based on income, interests, and travel behavior. Consider partnering with luxury lifestyle influencers to promote your villa to their affluent followers.
More inf: https://www.warriorforum.com/doodle jump/email-marketing/1478691-25-years-later.html?utm