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Pricing a Package

by SeanfromVanCity
7 replies
Hello Fella worriors

I am launching a fitness product which is made of 15 other produts, the actual value of the package is well over 600$ (ebooks, memebership, audio ect)

Now my goal of this launch is a) generate buyers list b) make money

having said that which option do you think is the best way to Increase conversion and make me the most sales/list/ect

a) $39.95
b) $47
C) $67
D) 21 day trial - 39.95 total -4.95 today, $35 in 21 days
E) 21 day trial - 47.95 total - 4.95 today, $42.05 in 21 days
F) $39.95 upfront - if they try to close the window offer 21 day trial


I noticed the top 10 weight loss programs on click bank are under 40$ but they are only 1 ebook , in my pacakge i have 10 ebooks ect.

Actually most of them Charge 39.95 upfront, if you try to close the window they will give you a 21 day trial option.

Please let me know what you think! thanks
#package #pricing
  • Profile picture of the author SeanfromVanCity
    Well i would wana price it at 97$ then, but i know in the health and fitness niche it prob wouldnt sell... considering most of the other Fitness products are going from 40 to 77 $

    I can get more advice here guys
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  • Profile picture of the author gbd
    A good approach would be to TEST with your different prices and see which makes you the most amount of money. Test high and low prices. I had a friend who had these amazing railroad prints in his offline store. They sat there for a year - he couldn't move them at 75 cents each. Out of frustration and as a joke, he raised the price to 4.95 and within two weeks they were gone.
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  • Profile picture of the author BODH
    i Think u should start with $47, since u r having a Package
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    • Profile picture of the author Lance K
      Since you mention wanting to build a buyers list, I assume you have back end products/services either in place or currently being developed. Once you've tested the conversion of all future offers and determine your customer LTV, you'll want to optimize your front end for the highest conversion. Since your goal is to acquire customers, conversion is king on the front end. Price, profit, etc. are secondary.
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  • Profile picture of the author Billy Rey
    try to split test the prices on google adwords. spend a few bucks on real results.
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  • Profile picture of the author MR.MOE
    I would go with starting like this:

    $7 for the first 10 buyers
    $17 for the second 10 buyers
    $27 for the third 10 buyers

    You get the picture. Do that till you reach like $47 and stop. I think this is the best method. I think Even when you reach $47 you should keep say $47 for the last 10 buyers and it will go up to $97, but in reality keep it at $47 the hole time even if more than $10 people purchase it.

    Moe
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  • Profile picture of the author Karan Goel
    MR.MOE is right. Keep increasing
    the price but with a low increment.

    Eg.

    $19.95 for the first 50 buyers
    $24.95 for the second 40 buyers
    $29.95 for the third 30 buyers
    $34.95 for the fourth 20 buyers
    $39.95 for the all the rest.

    Modify the no. of buyers as you want
    to target your product to people.
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