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Different Marketing Campaigns for Different Cultures

by MJ Sterling
1 replies
Seeing as the West is more individualistic compared to other cultures, who seem to be more community orientated, do you see this as having an impact on our marketing efforts?

Would you alter your campaigns for each culture or believe it doesn't matter?
#cultures #marketing
  • Profile picture of the author dvduval
    They do it all the time on television and print ads. Some products are especially marketed to certain cultures though few would admit to it. How about Newport cigarettes or Hennessey Rum?
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