1st or 2nd Class Stamp?
I'm about to launch first direct marketing campaign where you send your prospects a lift letter directing them to a website.
My question is related to the following:
1. Does it matter whether I use a 1st or 2nd class stamp, or will the 1st class significantly out pull the other?
2. Does it matter how the letter is folded?
3. Is there a particular day it should be sent to increase conversion?
Thanks!
Josh
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Dan also writes content for hire, but you can't afford him anyway.