Risky microniche or highly competitive niche? (newbie)

by Dani D
15 replies
Hi.

I'm a newbie and I'm stacked selecting a niche. I have two options:

1 - Highly competitive niche that is related to one of the basic needs (health, money or relationships). It has a lot of competition and I love the topic and have expertise (I have the possibility to make my own infoproduct in the future).

2- Microniche - a bit risky and maybe it's competitive, but I'm sure it's less competitive than the other one. I'm not passionate about the topic, although it is interesting to me, I dont know almost anything.

I plan to go into both niches but I would like to know witch one do you recommend me to go first to learn the system.

Thanks,
Dani
#competitive #highly #microniche #newbie #niche #risky
  • Profile picture of the author theultimate1
    Hi Dani,

    If I were you, I would go with the first option (highly competitive niche) first. Since you love the niche and related topics and you say there's a potential for you to create your own info-products in it, your time would be best spent doing work on it.

    After a certain point in time, you could enter the second option and do it all yourself or simply outsource most of the work. That way, you've entered your domain, have made some cash and are entering the other option too. Who knows, by tommorrow the second option might become a pretty hot market too.

    And if anyone is going to tell you to just do one thing and not do what you don't have an interest in, they're (most likely) just pulling you down. You said the second option is interesting to you as well, so although you might not know a lot in it, you're ready to learn... You're ready to become a renaissance man. There are quite of them out there and they rock at everything they do. So can you.

    All The Best
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  • Profile picture of the author khay
    Agreed. Small slice of a big pie!
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  • Profile picture of the author CliveG
    If you are looking for your first micro-niche I would suggest trying to find a less competitive one. It's easier to learn the basics and you get a great feeling when you get to number one in the search engines. That feeling will keep you going for quite some time. Getting to the bottom of page 2 in a competitive niche just does not compare!
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  • Profile picture of the author ivatel42
    There are for and against for both. But I would go with the competitive one to be honest. You will be able to write for it! The other won't be as easy! As Clive said the latter is easier to rank for most likely. Trouble is if your like me I lose interest if the topic isn't of interest to me.

    The thing to do if you choose 1 is to get good search engine rankings by targeting longtail keywords. If you do some keyword research then you should find plenty of longtailed keywords to write around. This is also where a lot of the money phrases are too.

    Eventually over time you will start to see better rankings for your main term as you get more and more content. Use natural internal linking to your main keywords as you add content. And backlink of course.

    Try and find a good domain with your main keywords in and add to the end not the beginning of the domain if you have to. like tips site etc.

    just my thoughts
    lynne
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  • Profile picture of the author tamilseo
    i would go for both.
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  • Profile picture of the author pozas77
    Go with the highly competitive niche Dani :O)
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  • Profile picture of the author tess47
    I agree with the majority - go for the competitive niche. You will enjoy your work much more if you have knowledge and an interest in the topic, and you will write better content. Most importantly, you're more likely to stick to it and do the work required to build a successful, profitable business.

    Also, you might consider finding a few long-tail keywords within your competitive niche. For example, if you should choose weight loss, why not go in to weight loss for diabetics or other health conditions, weight loss for women over 40, etc.

    Good luck!
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  • Profile picture of the author ~kev~
    Originally Posted by Dani D View Post

    Hi.

    I'm a newbie and I'm stacked selecting a niche. I have two options:
    When I look at a niche, I only consider stuff that I have first hand experiences with, or some kind of education, or training.

    Lets say that you go into a highly competitive niche, but you also have some kind of formal education and certifications on that topic - then you have something to offer.

    I dont think its really how competitive the niche is - but how much you have to offer. What do you have that makes you stand above your competition?

    Lets say that 2 people want to open a health site:

    Person 1 - high school drop out, just wants to open the site because he/she things they can make money.

    Person 2 - medical doctor with 10 years emergency room experience, and 10 years US army combat medic experience.

    Which one do you think is going to offer the best quality content.

    When you look at going into a niche, what can you bring to the table?
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    • Profile picture of the author CurtisN
      Originally Posted by ~kev~ View Post

      When I look at a niche, I only consider stuff that I have first hand experiences with, or some kind of education, or training.

      Lets say that you go into a highly competitive niche, but you also have some kind of formal education and certifications on that topic - then you have something to offer.

      I dont think its really how competitive the niche is - but how much you have to offer. What do you have that makes you stand above your competition?

      Lets say that 2 people want to open a health site:

      Person 1 - high school drop out, just wants to open the site because he/she things they can make money.

      Person 2 - medical doctor with 10 years emergency room experience, and 10 years US army combat medic experience.

      Which one do you think is going to offer the best quality content.

      When you look at going into a niche, what can you bring to the table?
      This is how you personally do things and I respect that, but you're making a few incorrect assumptions.

      Being a doctor or a drop out has nothing to do with one's abilities to sell and/or make money. Sergey Brin and Larry Page were PhD dropouts. Formal education has very little to do with one's marketing skills.

      While it is possible to make large piles of money without having advanced IM knowledge, the only expertise you really need is IM-related so that you can use your marketing know-how to dominate any market or niche you please.

      If you don't have specialized knowledge in a certain area, hire or partner with someone who does.

      The bottom line is that you don't need to know how to do anything except to put the pieces together. You don't need to handle the product creation, the traffic, the customer support, or much else for that matter. You just need to use your IM knowledge to do the right things so that you have a good offer that is placed in front of the right people.
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      • Profile picture of the author ~kev~
        Originally Posted by CurtisN View Post

        This is how you personally do things and I respect that, but you're making a few incorrect assumptions............. good offer that is placed in front of the right people.
        Sir, even though we disagree, I respect your opinion on the issue.

        Here is an example I would like to bring up - Lets say 2 people want to drive to the grocery store.

        Person A takes the direct route and fastest route.

        Person B takes the scenic route and enjoys the drive.

        Both people reached their destination, bought their groceries and then drove home.

        One person might drive a Toyota truck, one person might drive a car, one person might ride a bicycle.

        We all have different view points on things, and thats ok.
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  • Profile picture of the author Dani D
    Thanks,

    I've decided to go into the competitive one because I feel passion for it and I know I can make my own book or audio program in the future. I will start in the big niche as an affiliate and then I will narrow to a microniche to connect with a targeted audience.

    I'm loving it... My body tells me it's the right decision.

    Thanks.
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  • Profile picture of the author ivatel42
    Nice one! Don't forget go after the lower hanging fruit in the longtails first. Good luck
    Lynne
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  • Profile picture of the author rprabu
    I would choose the long tail one.. for cliveG told reason..
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  • Profile picture of the author tyroneshum
    My answer is to go with the niche that you want whether it be a competitive one or a microniche one although I can say from experience that it's easier to focus on a big niche and then explore its details according to your expertise. That way, it's easier to help people as well.
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  • Profile picture of the author yunoblog
    Although you may be an expert at the competitive niche, you could be easily demoralized if you do not get any results so I would edge for the micro-niche first to learn the basics.
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