"Internet Marketing is going to DIE in ~5 years"

14 years ago

It is definetely difficult to compete with all the big guys out there that have a better chance of ranking up in search engines.

I dont think CPA is going to die, its just going to get better and more in this hard economical times, There is a huge market out there and by putting the work required your will make it.

Ive heard stories of "little guys" that rank up high in the search engines competing with monster companies! so there is definetley a chance to beat them with competitive keywords.

Stay focused!

Great post, will keep on eye on you.

Thanks

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~kev~

14 years ago

Originally Posted by Boomachucka

So, what do you all think of this?

There is a lot I think about it:

Instead of submitting articles to article sites, people should be using that content to develop their own brand and their own site. Why give your work away when you can be creating your own authority site.

People are going into too many niches - go with what you know and develop an authority site on the topic.

People are not creating their own content - instead of producing their own pictures, they buy them, instead of making their own videos, they buy them or contract their production out.

Internet Marketing is going to DIE in ~5 years - maybe so, but only for the lazy.

If your only goal is to create a niche site and sell amazon products, I see some big changes coming in the next few years. Mainly because the market is going to be so saturated people are not going to be able to make any real money.

If you create your own article database or blog, if you create your own videos, if you take your own pictures, if you create your own content,,,,. I do not see a problem on the horizon. If your willing to take the time, and put the effort into developing your own brand, I do not see an issue.

The problem is - most people do not want to put forth the time or effort. They want to setup a niche site and get rich with as little effort as possible.

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RichardHK

14 years ago

Originally Posted by ~kev~

There is a lot I think about it:
... ...
The problem is - most people do not want to put forth the time or effort. They want to setup a niche site and get rich with as little effort as possible.

Right Kev, and I see that as good news for those putting real effort into making products that others need. The oft-quoted 97% failure rate for IM will include most of the get-rich-quick-with-no-effort brigade. Fine by me. That's how the real world works (with a few scamming crooks on both sides of course).

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Jimmy Reilly 14 years ago

Remember when spam wasn't technically illegal?

Remember the days in the 90's when you could start any .com and get venture capitalists to give you millions of dollars to run super bowl ads?

Remember those made for adsense sites with absolutely no content?

Remember when Google didn't care about duplicate content?

Remember when Google let you bid on any keyword in the dictionary for pennies?

This game changes daily, fly by night methods of making money online will come and go. The fundamentals of building a business will never change. Frankly, I'm excited to see what the next 5 years bring.
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Web Warrior

14 years ago

Boomachuka, almost exactly this stuff is on my mind too for some time. You did a great job by posting it here.

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Kenwrites

14 years ago

I can only speak to the writing end of things. In all honesty I wouldn't worry too much about the content sites like Demand media and others...here's why:

The content that is placed from these content sites is mostly regurgitated articles. They have no real value to the reader. I can speak first hand about this because I write for a couple of these sites. I believe that the people who put up QUALITY content that offers readers VALUE and USEFUL information will eventually be the ones who lead the market.

The content sites do put up vast quantities of articles but the quality is not there. The writers that write for these content sites are good writers for the most part. Many coming from print media backgrounds others just trying to make a living. Initially the quality of the content is high because a person is new to the content site. Eventually however, burn-out starts to take place because even though you can get paid $15 -$20 an article, you still need to maintain a quota of articles daily to make ends meet. When burn-out hits, quality greatly decreases. Look at the stuff these sites are putting on the web. 3/4 of it is not worth the space it is taking up. That's not a knock on the hard-working writers at all...that's just how the system can burn them out quickly.

One side note too about these articles. Most have references at the bottom that point to authority sites. The articles themselves most often don't even get looked at for more than a minute.

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rvrabel2002

14 years ago

Next to impossible, simply because there are too many niches for the "big dogs" to be involved with.

The landscape will change, and we will have to get more crafty and clever, but i dont think IM will vanish in a few years.

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timpears

14 years ago

I would suggest that you hurry up and make all the money you can. That way if it does die, which I doubt, you will have a nest egg. Maybe you can go out and start or buy a bricks and mortar business.

I don't think I am going to worry too much about it dying. But who knows. The only constant is change.

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rchudej1

14 years ago

It's not going to die. IM will adapt and move on. 10 years ago no one even dream of making a full time living on the net and now everyone does! (everyone here at least).

Life is not to worry about it. Plan it, do it, adjust your plan and keep going! There is so much to worry about in one life already, let not add this into the mix.

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genietoast

14 years ago

Demand Media is the site that owns eHow, Lance armstrong's sites and many others. It's not easy to get into and write for that company. They're looking for people who can write well, and they have very nitpicky rules on publishing content.

When I say nitpicky, I'm talking about:

Write 1/4 a cup of water a certain way.
Capitalize Pronouns of your Title.
We want Title and not all caps.

I like to write, but come on! I was asked to change my Bio because it wasn't "suitable" enough.

So I looked to blogging a little more. Yes, it is a great place for people to be able to make $15 to $20 an article, but you also have to have expertise in what you're writing.

I'm looking in eHow and they want tons of topics about how to fix the carburator of a 1996 Honda Accord. I don't know how to do that!

Only just a few months ago, Demand Media absorbed the entirety of eHow which pissed off hundreds of eHow writers who contributed great content on their own. Some were pre-approved, like me, and absorbed into the system. The others had to re-apply to Demand Media to write for a site they were already writing for and many were shut out.

Very little notice was given to the writers. It was just all of a sudden. Talk about some pissed off people. These were the ones who only wanted to earn from residual income, too. They still earned on their articles, but they don't have access to them anymore.

All new content written in eHow belongs exclusively to Demand Media only.

So, yeah, Demand Media is a content machine. And it will bring challenges to internet marketers, but I wouldn't worry about it as much as you think.

People follow those with expertise, especially, when they themselves want to either make money or save money.

So I wouldn't worry too much about losing your internet marketing business, but I would focus more on building relationships and and establishing your "tribe', as Seth Godin would say. So build those lists!

Be proud to own your own content, no matter how small your business is.

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MichaelHiles

14 years ago

Originally Posted by genietoast

Demand Media is the site that owns eHow, Lance armstrong's sites and many others. It's not easy to get into and write for that company. They're looking for people who can write well, and they have very nitpicky rules on publishing content.

When I say nitpicky, I'm talking about:

Write 1/4 a cup of water a certain way.
Capitalize Pronouns of your Title.
We want Title and not all caps.

I like to write, but come on! I was asked to change my Bio because it wasn't "suitable" enough.

So I looked to blogging a little more. Yes, it is a great place for people to be able to make $15 to $20 an article, but you also have to have expertise in what you're writing.

I'm looking in eHow and they want tons of topics about how to fix the carburator of a 1996 Honda Accord. I don't know how to do that!

Only just a few months ago, Demand Media absorbed the entirety of eHow which pissed off hundreds of eHow writers who contributed great content on their own. Some were pre-approved, like me, and absorbed into the system. The others had to re-apply to Demand Media to write for a site they were already writing for and many were shut out.

Very little notice was given to the writers. It was just all of a sudden. Talk about some pissed off people. These were the ones who only wanted to earn from residual income, too. They still earned on their articles, but they don't have access to them anymore.

All new content written in eHow belongs exclusively to Demand Media only.

So, yeah, Demand Media is a content machine. And it will bring challenges to internet marketers, but I wouldn't worry about it as much as you think.

People follow those with expertise, especially, when they themselves want to either make money or save money.

So I wouldn't worry too much about losing your internet marketing business, but I would focus more on building relationships and and establishing your "tribe', as Seth Godin would say. So build those lists!

Be proud to own your own content, no matter how small your business is.

You mean people actually have to know a little bit about what they're writing about instead of churning out unadulterated BS garbage fluff crap that's designed to do nothing more but be a wrapper for some backlinks?

How dare those content networks actually impose grammatical and journalistic standards on the work that they are paying to have produced.

What scoundrels.

:rolleyes:

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ryanman

14 years ago

Someone predicted the world was about to end too ages ago...But guess what? You and me are still alive...

Someone predicted years ago that no one will ever use computers as they are very complicated but guess what? The world can't run without computers now...

I have been in this industry since the last 4 yrs and even back then people used to say this all will come to an end...But guess what? You and I are still here doing our thing online...

So what is the bottom line here? When one opportunity dies...10 more arise. It's all about how much you are willing to adapt.

Internet marketing will only die for people who are seeking easy ways & overnight tricks to make money online. It will never die for people who are willing to push & adapt themselves to the changing environment.

When the big wave comes...Only the strong ships survive...The weaker one's drown.

Instead of studying these big firms & getting scared of whats about to come next...Why not make yourself big? Instead of keeping your focus on how bad things might be...Why not focus on what you can do to make them better?

Remember this point- EVERYTHING WAS NOTHING AT FIRST...

Google, Yahoo, Microsoft were just ideas in someone's head & now they are these big giants ruling the world. Let's not forget they came from nothing...

If they can do it...Why can't you? Just think...

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alexbbbh

14 years ago

Hi Boomachucka,

I liked the post. Don't put the information to heart though. Dozens of this type of news come and go each day in internet marketing. But we're still here.

Even if the internet would completely shut off in 5 years I still would not beat myself to bad about it. In 5 years, you can get filthy reach many times over. As information progresses, financial growth becomes exponential not linear as before.

Originally Posted by Boomachucka

I recently watched a couple videos that were outlining some of the changes starting to happen in the industry by those pesky Fortune 500 companies (Google, Yahoo) that are indicative of even bigger changes within a few years.

................................................

[edit] I realize there are many more options out there other than CPA. But this can affect every facet of Internet Marketing and traffic generation... And plus, CPA is kind of the 'big thing' right now, with many people making tens of thousands of dollars a day- I didn't hear about those kinds of numbers before it came along.

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niffybranco

14 years ago

Door to door selling , was meant to die 20 years ago, telephone cold calling was meant to die 5 years ago.........As long as there is something to sell and a medium to use to sell it sales will always be made by those willing to work. The only way internet marketing will die is if a new medium of communication better than the internet is invented , and when that happens those that are willing to evolve will keep raking in the big bucks.

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Nick Brighton

14 years ago

Do you know what I say?

If you can't take your business OFFLINE, then you don't have a business ONLINE.

P.S - If you think the internet is about to die, then you need to read more books, go outside more and start speaking to people who are actually doing business. If you're scared now, wait till you actually pull the trigger and find out it's harder than it looked through the shop window.

But I'll comfort you in saying that internet is expanding. So is marketing. So is the universe.

All you gotta do is have the brains and the balls to fill the spaces that are being created.

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psresearch 14 years ago

I could have sworn internet marketing was already dead. I thought I read a report somewhere about that. ;-)
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ShaneRQR

14 years ago

First of all: "Internet Marketing is going to DIE"? You mean, it will no longer be possible to market things on the Internet? Not likely... (unless we're talking about an apocalyptic event or something along those lines).

Whenever you come across doom and gloom, keep two things in mind:

1) There has always been and there will always be doom and gloom. As far as written records go back, people have been predicting the impending doom of pretty much everything.

2) If scientific psychology has shown one thing, it's that humans are incredibly bad at making complex predictions. Especially experts.
The fact is that, while we all have an opinion about what the world and our respective corners of the world will look like in the future, we simply do not know.

If anything's certain it's that stuff is going to change, people are going to complain and we are going to either adapt or be left behind.

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mattlaclear

14 years ago

Up until the late 20th Century the aristocrats were landowners. Now without a doubt it's Internet real estate owners. The more original content you can get online and ranked the better off you'll be. Which is why I pay big money to be able to post 50 new original articles on a weekly basis and have been doing so for years.

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Online Bliss

14 years ago

I could have sworn internet marketing was already dead. I thought I read a report somewhere about that. ;

I could have sworn Classic Rock would never die either.
Why replace something that works so well with something inferior?

But it did happen.

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NicheMayhem 14 years ago

It's funny because the way I see it, just the opposite is going to happen. In my opinion, internet marketing is going to not only keep going strong but get even stronger.

It is said that 97% of people now go online to check prices and compare products before heading out to shop, if anyone would have said that even 3 years ago I would have laughed but today I see that it is true. The mainstream internet advertising has only just begun as far as I can tell. Many businesses are still coming over to our side, many advertisers are seeing the potential and that will do nothing but create more and more opportunity for small ad based businesses to start up.

The localized internet advertising communities are actually still quite behind the times if you think about it. The mom and pops who struggle are beginning to be approached more and more by savvy marketers who can offer much more realistic results and that will do nothing but bring even more people and businesses online. This will do nothing but create more affiliated campaigns and opportunity for the internet marketing salesman. Within the last few years affiliation sites like Linkshare have done nothing but grown with massive additions to their collection of products and companies who come on board to get their products reaching out as far as they can.

We are a valuable resource to major companies, like say Microsoft, many people do not realize they have an affiliate program through Linkshare and offer specials and coupons to get their products out even further then their own advertising efforts. Many businesses have followed suit and now do the same thing offering up their entire inventory in links to be put out into community sites and product specialized areas of the internet.

We are their bread and butter if you see things the way I do, think about it. We manage ourselves, we do not require health care or insurance, they don't pay to have us, they simply put up the breakdown for the commissions available to be earned and we go in and keep expanding until we meet our own goals. The big companies are typically pretty smart people, they don't want more people on the payroll to do our job, they make much more money when the "little guy" does it all on his own and manages himself.

Google is after world domination, but the opportunity for internet marketers is still available within many more mediums and expanding outward everyday. Just got to know where to look and keep up with the expansion or roll over and die.

If anything is going to happen and produce major changes, I feel it will be along the lines of more localized advertising which targets people specific to cities and areas rather then the population as a whole.

Just my 2c.
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rmolina88

14 years ago

I better become a millionaire in 5 years then!

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MichaelHiles

14 years ago

You know what's really funny?

There's still a market for buggy whips.

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Dan C. Rinnert 14 years ago

Originally Posted by MichaelHiles

You know what's really funny?

There's still a market for buggy whips.

Just be careful about buying them used...
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Shane N

14 years ago

In my opinion internet marketing is already DEAD:

D - Definitely Profitable
E - Easy
A - Action Oriented
D - Definitely Here To Stay!

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Will Edwards

14 years ago

Originally Posted by Boomachucka

I think it's entirely possible that the content we're trying to compete with will be generated 2, 3, or even 4 times as fast once these companies with billion-dollar budgets start working at it.

So niche, niche, niche! In other words, be an expert in a narrow band and you can still out-compete them.

Will

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bgmacaw 14 years ago

Earlier than that...

December 21 2012

YouTube - 2012: The Polar Shift Explained
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Boomachucka

14 years ago

I like the responses guys, definitely a wide range of opinions and ideas. Particularly the ones about the whole 2012 bit, that gave me a smile!

I don't necessarily subscribe to the school of thought that IM as we know it will 'die' in the figurative sense that it will change for the favor of these bigger companies. I feel that something of the sort will happen in the CPA market moreso than other aspects, but once again the community will evolve and another 'big thing' will come along that will allow us, the 'little' guys- single or small teams of entrepreneurs- to continue on in this industry.

Also, the large companies will never be able to grab every bit of every market, even in the CPA world. You just have to find a niche without the backing of a large corporate entity and market to it- simply another small factor in the many variables to consider. Who knows, by then there will undoubtedly be techniques to remain at least semi-competitive with them.

However, with that said, I think it's important to continue to take as much internet real estate as soon as possible to help alleviate any issues that a future shakeup could present. Like in any business, this isn't something to fear, but I think the best idea is to proactively plan and ensure you won't be in a weak position for the future.

Enjoying the discussion guys!

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bha100710

14 years ago

OMG... I am really worried.

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rondo

14 years ago

It's interesting that Yahoo bought AC yet they have Google Adsense ads on every page!

Andrew

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kevinhdavis

14 years ago

The basic advice I have is evolve or die.

The marketing we do online now, is not the same as we did in 2004. The marketplace changed as well as the expectation on human experience online.

There are still the core basics of marketing that will apply in any age, but as the marketplace evolves, we need to evolve with it.

I just saw an interview of Bruce Lee on Facebook this morning that someone posted. The main message of the video applies here.

"You must become water and flow with the situation..."

Kevin

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John Wilkes

14 years ago

What most people do not realise is that very soon the "technology" itself is going to change. There is some amazing developments waiting in the wings. Within five years people will be able to interact with A.I. salespeople and online experts. Will anybody bother reading articles, ebooks and sales copy when there is an online friend to answer all your questions?

These online virtual "Gurus" will develop personal relationships with their customers. When you turn on your computer or tv they will be there to service your desires. They will store data on your profiles and even pre-empt you questions because over a short time they will get to know you better than you do yourself.

YouTube - E3 2009: Lionhead Studios's Milo and...

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Clyde

14 years ago

I don't know about you but I outrank these "giants" on a daily basis.

YouTube, Amazon, Bizrate, Ebay, Ezinearticles, all the other directories/web 2.0 properties.

You name it.

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itcoll

14 years ago

they create 4000 articles per day.NOT per month !!

that is quite unbelievable,ain't it?just scraping keywords,asking people to create some kind of article around it and its now valued at few billions.

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Boomachucka

14 years ago

Originally Posted by itcoll

they create 4000 articles per day.NOT per month !!

that is quite unbelievable,ain't it?just scraping keywords,asking people to create some kind of article around it and its now valued at few billions.

Per month sounded kinda low to me too, maybe that was an error either in the information or in my processing of it. At the very least, about 1000+ per day is much more believable.

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Joseph Then

14 years ago

"Internet Marketing is going to DIE in ~5 years"

I thought this topic is about article spinning.

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Vlad Shelest 14 years ago

Originally Posted by Joseph Then

"Internet Marketing is going to DIE in ~5 years"

I thought this topic is about article spinning.

~ha ha, I like that Joseph. Put a smile on my face after all that doom and gloom~

And by the way, I agree with an earlier post that talks about the future of personal branding.

Establishing a personal brand that is unique, flexible in fulfilling ever changing needs of the market and delivers value will surely be the way IM develops. The more omnipresent these huge fortune 500 companies become, the more demand there will be for nimble, smaller brands that are unique and "connect" with the market in the way that a massive corporation never will.

Vlad.
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amoneygame

14 years ago

I agree 100% with what everyone said about creating your own authority and brand sites. If you want to be in this game for the long run, I would focus on that stuff before anything else.

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webpageguru

14 years ago

I dont think its going to die but it is going to become the domain of the multinationals who will try and dominate absolutely everything in sight.

So where does that leave us?

IMHO we just have to get smarter, faster, more nimble. Maybe there is a case for Black Hats to make a comeback?

Thanks for a thoughtful post.

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AndrewCavanagh

14 years ago

Larger businesses are finding it almost impossible to compete with one person operations online.

The reason is simple.

A one person operation has personality. It's a real person communicating with other real people in a niche market.

That's the real key.

If you're a small business you should be nicheing as tightly as possible.

There's no money for larger businesses in niching super tight but when you do it you will dominate the search engines for long tail keyword phrases related to that super tight niche.

Because you're a real person in that niche and you respond to other real people in the niche you end up with more high quality backlinks, high quality targeted content etc etc.

Smaller businesses can also adapt overnight, change product lines, services etc and make serious turnover then move on to the next trend before a larger business has even worked out the trend exists.

You have a HUGE advantage being the little guy when it comes to return on investment and profit margins online.

Kindest regards,
Andrew Cavanagh

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Steve Peters Benn

14 years ago

Andrew is totally right here.

The fact is - if you spend any time in a big corporate, you quickly learn how long it takes to get anything done, and how most of the innovative stuff never gets approved.

You know how retailers have loyalty cards. Did you know that most of them don't even use the data beyond sending you out vouchers. A complete missed opportunity!

Things change, but just as direct mail hasn't gone away, or informercials I doubt the internet will. Things will change, but that means opportunity, not something to fear!

Originally Posted by AndrewCavanagh

Larger businesses are finding it almost impossible to compete with one person operations online.

The reason is simple.

A one person operation has personality. It's a real person communicating with other real people in a niche market.

That's the real key.

If you're a small business you should be nicheing as tightly as possible.

There's no money for larger businesses in niching super tight but when you do it you will dominate the search engines for long tail keyword phrases related to that super tight niche.

Because you're a real person in that niche and you respond to other real people in the niche you end up with more high quality backlinks, high quality targeted content etc etc.

Smaller businesses can also adapt overnight, change product lines, services etc and make serious turnover then move on to the next trend before a larger business has even worked out the trend exists.

You have a HUGE advantage being the little guy when it comes to return on investment and profit margins online.

Kindest regards,
Andrew Cavanagh

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mcampbell075

14 years ago

IMO, I believed that is not gonna happened. Instead it would be harder to handle, since Online business is continuously growing up all over the world.

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Georgech

14 years ago

Good information shared Boomachucka.

At first, when I see the subject title, I got a bit worried...But after thinking deeply, I think internet marketing would not be dead, in my opinion. As long as people are surfing online and marketing is still the way people promoting products/services, internet marketing would still be there... The possibility is just that, the internet marketing may gradually be transformed to different modes / styles for small players like us when big guys like Yahoo / Google etc joining the game.

Everything is possible in the future, but the thing we can do today is not to get distracted and try our best to stay focused on what we can see today...

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Dennis Gaskill

14 years ago

Those who only follow will always be at risk. Those who truly blaze their own trail and carve their own niche will be able to compete.

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JeffLam

14 years ago

Depends on how you view internet marketing.

If you think internet marketing is about writing articles and promoting CPA offers only..then maybe in 5 years time, with the advent of these big coporations, the small hitters like you and me won't withstand their onslaught.

BUT, if you think of internet marketing as simply another platform to do business with people, to be an entrepreneur, etc, then nope. Hell no it's dying anytime.

In fact, on the contrary, companies like Demand Media are thriving on the growth of the internet as a platform for business.

More people are gonna take on the internet and utilize it as their business model. It's not gonna die in 5 years. In fact, it's not gonna die in 10 years. It's only gonna grow!

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brettb

14 years ago

People were talking about the Internet dying in '99. It's nothingburger.

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Fernando Veloso

14 years ago

So...

"Internet Marketing is going to DIE in ~5 years"

Good. I wan to retire in 3 years. :p

Seriously, we'll face changes - it's inevitable. But I don't see IM going away into the hands of big companies. Do you realize the HUGE amount of new searches EVERYDAY?

There will always be room for the *smart* small guy.

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People make good money selling to the rich. But the rich got rich selling to the masses.

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Paul Myers

14 years ago

Good lord. Yet another stupid "It's dead, Jim" thread.

Bye.

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