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When talking about ARPU (Average revenue per user) among websites would you say ARPUs are Any user, users With an account, or users that are Paying for services?

Looked at the old excel all day made me get thinking while working on it.

What really makes an ARPU when you have ads, free accounts, and paying accounts, or a combination of them all.. Which would you count towards ARPU since 99% of the customer can be supported by 1% of the customers in multi revenue models we use now of days on websites?
#arpu #meaning

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